The global hydration backpack market size is expected to reach USD 800.52 million by 2030. The market is expected to grow at a CAGR of 9.9% from 2022 to 2030. Rising demand for the product due to its key qualities like hands-free usage and ability to offer optimum hydration remain key drivers to the growth of the market. Moreover, increasing participation in outdoor activities, such as hiking, cycling, and running, due to rising awareness about maintaining a healthy lifestyle is expected to boost the market growth.
During the COVID-19 pandemic, many individuals increased their participation in various outdoor sports and activities across the globe. According to the 2021 Outdoor Participation Trends report, in 2020, 53% of Americans aged 6 and over engaged in outdoor recreation at least once, the highest participation rate ever. In 2020, 160.7 million Americans aged 6 and over participated in at least one outdoor activity. Around 7.1 million more Americans engaged in outdoor recreation in 2020 than they did in 2019
A celebrity endorsement is often key to the visibility of brands and opens up new markets for global firms. Companies remain heavily invested in celebrity endorsements to promote their products and services. For instance, CamelBak (Vista Outdoor Products Inc.), the manufacturer of hydration backpacks signed contracts with various athletes and celebrities as their brand ambassadors to help capture the market for backpacks. Sally McRae, professional trail and ultra-runner, Solomon “Soli” Demeku, professional trail runner, Zoe Kalapos, professional snowboarder, Marcelo Gutierrez, professional mountain biker, and Ella Conolly, professional enduro racer are among other celebrities who are associated with the CamelBak.
The sports held the largest market share in terms of revenue in the hydration backpack market. The market is mainly driven by the rising demand for hydration backpacks among athletes associated with various sports activities. Moreover, the rising sports activity is further expected to fuel growth in the market. According to the 2021 Outdoor Participation Trends Report, in 2020, 53% of Americans aged six and over participated in outdoor recreation at least once, the highest participation rate on record. Furthermore, 7.1 million more Americans participated in outdoor recreation in 2020 than in 2019.
Hydration backpack companies have been implementing various expansion strategies such as capacity expansions, strengthening of online presence, the launch of distribution centers, and new product launches to gain a competitive edge. Moreover, the adoption of product development strategies by major players continues to help expand their geographical reach. For instance, CamelBak developed a 6.6-gallon reservoir hydration pack, SquadBak, specially designed for soldiers to transport a large amount of water on their backs.
During the COVID-19 pandemic, many individuals increased their participation in various outdoor sports and activities across the globe. According to the 2021 Outdoor Participation Trends report, in 2020, 53% of Americans aged 6 and over engaged in outdoor recreation at least once, the highest participation rate ever. In 2020, 160.7 million Americans aged 6 and over participated in at least one outdoor activity. Around 7.1 million more Americans engaged in outdoor recreation in 2020 than they did in 2019
A celebrity endorsement is often key to the visibility of brands and opens up new markets for global firms. Companies remain heavily invested in celebrity endorsements to promote their products and services. For instance, CamelBak (Vista Outdoor Products Inc.), the manufacturer of hydration backpacks signed contracts with various athletes and celebrities as their brand ambassadors to help capture the market for backpacks. Sally McRae, professional trail and ultra-runner, Solomon “Soli” Demeku, professional trail runner, Zoe Kalapos, professional snowboarder, Marcelo Gutierrez, professional mountain biker, and Ella Conolly, professional enduro racer are among other celebrities who are associated with the CamelBak.
The sports held the largest market share in terms of revenue in the hydration backpack market. The market is mainly driven by the rising demand for hydration backpacks among athletes associated with various sports activities. Moreover, the rising sports activity is further expected to fuel growth in the market. According to the 2021 Outdoor Participation Trends Report, in 2020, 53% of Americans aged six and over participated in outdoor recreation at least once, the highest participation rate on record. Furthermore, 7.1 million more Americans participated in outdoor recreation in 2020 than in 2019.
Hydration backpack companies have been implementing various expansion strategies such as capacity expansions, strengthening of online presence, the launch of distribution centers, and new product launches to gain a competitive edge. Moreover, the adoption of product development strategies by major players continues to help expand their geographical reach. For instance, CamelBak developed a 6.6-gallon reservoir hydration pack, SquadBak, specially designed for soldiers to transport a large amount of water on their backs.
Hydration Backpack Market Report Highlights
- The hydration backpack size was valued at USD 343.1 million in 2021. It is expected to grow at a CAGR of 9.9% from 2022 to 2030. Increasing participation in outdoor recreation activities is one of the major driving factors for the market growth
- The specialty stores segment accounted for the largest revenue share of 46.9% in 2021. The sales through specialty stores will continue to grow over the forecast period as key companies increase their global reach by adding stores in tier II and III cities in major geographies
- North America accounted for the largest revenue share of over 38% in 2021. Increased product visibility and the region's well-established sports industry are expected to fuel product demand in the coming years
- The sports segment accounted for the largest share of 75.4% in 2021, due to high product demand among hikers, trekkers, cyclists, and athletes, especially in developed countries. In addition, various sports and other associations - such as U.S. Anti-Doping Agency, National Sports ID, Children’s Hospital Association, and European Hydration Institute - continue to spread awareness about the importance of adequate hydration and related benefits during sports participation
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Hydration backpack Market Variables, Trends & Scope
Chapter 4. Consumer Behavior Analysis
Chapter 5. Hydration backpack Market: End-User Estimates & Trend Analysis
Chapter 6. Hydration backpack Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. Hydration backpack Market: Regional Estimates & Trend Analysis
Chapter 8. Competitive Analysis
Chapter 9. Company Profiles
List of Tables
List of Figures
Companies Mentioned
- Vista Outdoor Inc. (Camelbak)
- Columbia Sportswear Company
- Osprey Packs Inc. (Helen of Troy Limited)
- High Sierra (Samsonite International S.A.)
- Gregory Mountain Products (Samsonite International S.A.)
- Source Tactical Gear (Source)
- Hydro Flask (Helen of Troy Limited)
- Mazama Designs LLC
- Uswe Sports Ab
- Teton Sports (C&S Holmes, Inc.)
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 101 |
| Published | November 2022 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 373.61 Million |
| Forecasted Market Value ( USD | $ 800.52 Million |
| Compound Annual Growth Rate | 9.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
