Kazakhstan Cards and Payments - Opportunities and Risks to 2027

The ‘Kazakhstan Cards and Payments - Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Kazakhstani cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfer, direct debits, and cheques during the review-period (2019-23e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2023e-27). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

This report provides top-level market analysis, information and insights into the Kazakhstani cards and payments industry, including:

• Current and forecast values for each market in the Kazakhstani cards and payments industry, including debit and credit cards
• Detailed insights into payment instruments including cards, credit transfer, direct debits, and cheques . It also, includes an overview of the country's key alternative payment instruments
• Ecommerce market analysis
• Analysis of various market drivers and regulations governing the Kazakhstani cards and payments industry
• Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of the Kazakhstani cards and payments industry

Scope

• IPS was launched by the National Bank of Kazakhstan (the country's central bank) in June 2022. The service facilitates instant fund transfers between accounts at participating banks and financial institutions in Kazakhstan within seconds. This system allows users to make instant fund transfers 24 hours a day, seven days a week, 365 days a year. It allows P2P, consumer-to-business, and business-to-business transfers, and non-cash payments via QR code and payment by request. As of July 2023, seven banks support IPS. As of June 2023, the maximum limit for P2P transfers is KZT500,000 ($1,080.86). The country's previous instant payment system, Sunqar, only allowed fund transfers via mobile phone numbers
• Kazakhstan consumers are increasingly embracing electronic payments via contactless cards, mobile NFC, and QR codes. According to the central bank's 2022 Economic Review report, in H1 2021, Kazakhstan consumers made 18.8 million transactions worth KZT104 billion ($224.8 million) via Apple Pay and Samsung Pay. As per the same report, consumers made 192.8 million QR code payments worth KZT1.3 trillion ($2.8 billion) in H1 2021. According to the latest National Payment System Statistics report published in July 2023, consumers made 473.7 million QR code transactions worth KZT2.2 trillion ($4.8 billion) during H1 2023
• Various initiatives have been introduced to boost ecommerce. In June 2022, the EU and the International Trade Centre partnered with QazTrade's Trade Policy Development Center and the Union of Artisans of Kazakhstan to launch the Ready4Trade Central Asia training program. This program helped train retailers to sell products online. Meanwhile, to encourage the shift towards online purchasing, in September 2022, Mastercard partnered with the Ministry of Trade and Integration to conduct educational webinars for SMEs on digital marketing and electronic payments. More than 2,000 SMEs had been provided training as of June 2023

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Kazakhstani cards and payments industry and each market within it
• Understand the key market trends and growth opportunities in the Kazakhstani cards and payments industry
• Assess the competitive dynamics in the Kazakhstani cards and payments industry
• Gain insights into marketing strategies used for various card types in Kazakhstan
• Gain insights into key regulations governing the Kazakhstani cards and payments industry.