“Singapore Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027' is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Singaporean market.
The number of live births in Singapore stood at 38,700 in 2021. This is anticipated to increase by 1.5% during 2021-27. The crude birth rate decreased from 1.24 in 2015 to 1.12 in 2021. The GDP of Singapore grew by 6.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 2.3%. Overall growth in value terms has increased slightly in recent years with the sector registering a CAGR of 0.1% during 2015-21. However, in volume terms, sales fell in 2021, with the sector registering a negative CAGR of 0.7%. Baby milks remained by far the largest category in value terms with over 86.5% of the baby food sector, followed by baby wet meals & other. Abbott Laboratories, Nestlé, and Mead Johnson (Reckitt Benckiser) were the top three companies in 2021. In 2021, Abbott Laboratories remained the overall leader in the baby food sector. Hypermarkets & supermarkets remained the leading distribution channel accounting for over 60.2% of overall value sales in 2021. GlobalData estimates that the number of live births will increase slightly over the forecast period in Singapore. Consequently, the market for baby food in the country is expected to increase in volume terms during 2021-27, registering a CAGR of 0.8%.
What else does this report offer?
The number of live births in Singapore stood at 38,700 in 2021. This is anticipated to increase by 1.5% during 2021-27. The crude birth rate decreased from 1.24 in 2015 to 1.12 in 2021. The GDP of Singapore grew by 6.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 2.3%. Overall growth in value terms has increased slightly in recent years with the sector registering a CAGR of 0.1% during 2015-21. However, in volume terms, sales fell in 2021, with the sector registering a negative CAGR of 0.7%. Baby milks remained by far the largest category in value terms with over 86.5% of the baby food sector, followed by baby wet meals & other. Abbott Laboratories, Nestlé, and Mead Johnson (Reckitt Benckiser) were the top three companies in 2021. In 2021, Abbott Laboratories remained the overall leader in the baby food sector. Hypermarkets & supermarkets remained the leading distribution channel accounting for over 60.2% of overall value sales in 2021. GlobalData estimates that the number of live births will increase slightly over the forecast period in Singapore. Consequently, the market for baby food in the country is expected to increase in volume terms during 2021-27, registering a CAGR of 0.8%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry
Scope
- Value sales of baby milks decreased from SGD194 million ($141.1 million) in 2015 to SGD191.1 million ($142.2 million) in 2021, registering a negative CAGR of 0.3% during 2015-21
- Volume sales of the baby cereals & dry meals category fell from 0.55 million kg in 2015 to 0.5 million kg in 2021, contracting at a negative CAGR of 1.5% during 2015-21
- Value sales of the baby wet meals & other category grew from SGD11.3 million ($8.2 million) in 2015 to SGD14.5 million ($10.8 million) in 2021, posting a CAGR of 4.1% during 2015-21
- In volume terms, the baby finger food category grew slightly from 0.035 million kg in 2015 to 0.036 million kg in 2021, registering a negative CAGR of 0.7%
- During 2015-21, per capita expenditure on baby drinks increased by 37.3% in current price terms and by 33% in constant price terms
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
- Investigates which categories are performing the best and how this is changing market dynamics
Table of Contents
- Introduction
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Singapore Compared with Other Leading Countries in the Asia Pacific Market
- PCC and PCE of Singapore Compared with Global and Asia Pacific Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Overview
- Singapore Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Production and Trade
- Imports
- Exports
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Definitions
- Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2009-27
- Birth & population trends, resident population, 2009-21
- Singapore: ethnic composition, 2013-21
- Singapore: births by ethnic group, 2016 21
- Fertility rates by ethnic origin, 2000 and 2013-21
- Average monthly household income from work, 2013-20
- Births by age of mother, 2014, 2016, 2018, and 2019
- Number of women of childbearing age, by age group, 2010, 2016, and 2019-21
- Women in the labor force, 2013-21
- Working women by age group, 2013-21
- Breastfeeding incidence, 2001 and 2011
- Breastfeeding incidence, 2004 05
- Average breastfeeding duration by sociodemographic group, 2002, 2004, 2006, and 2008
- Leading categories (value) and (volume), 2021
- Baby food: manufacturer shares, value & volume, %, 2015-21
- Baby food: manufacturer shares by category, %, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, value & volume, %, 2015-21
- Baby milks: manufacturer & brand shares, value %, 2015-21
- Baby milks: manufacturer & brand shares, volume %, 2015-21
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: SKUs by pack size, 2021
- Baby cereals & dry meals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2015-21
- Baby wet meals & other: SKUs by pack type, 2021
- Baby wet meals & other: SKUs by pack size, 2021
- Baby wet meals & other: brand price positioning analysis, 2021
- Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, value %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, volume %, 2015-21
- Baby finger food: SKUs by pack type, 2021
- Baby finger food: SKUs by pack size, 2021
- Baby finger food: brand price positioning analysis, 2021
- Baby finger food: manufacturer shares, value & volume, %, 2015-21
- Baby finger food: manufacturer & brand shares, value %, 2015-21
- Baby finger food: manufacturer & brand shares, volume %, 2015-21
- Baby drinks: SKUs by pack type, 2021
- Baby drinks: SKUs by pack size, 2021
- Baby drinks: brand price positioning analysis, 2021
- Baby drinks: manufacturer shares, value & volume, %, 2015-21
- Baby drinks: manufacturer & brand shares, value %, 2015-21
- Baby drinks: manufacturer & brand shares, volume %, 2015-21
- Baby milks & cereals: trends in imports, 2013-20
- Imports of baby milks & cereals by country of origin, 2018-20
- Other baby food: trends in imports, 2013-20
- Imports of other baby food by country of origin, 2018-20
- Baby milks & cereals: trends in exports, 2013-20
- Exports of baby milks & cereals by country of destination, 2018-20
- Other baby food: trends in exports, 2013-20
- Exports of other baby food by country of destination, 2018-20
- Change in distribution share, 2015-21
- Baby food: sales by outlet type, % value, 2015-21
- Baby food: sales by type of food & outlet type, % value, 2021
- Category definitions
- Terminology definitions
- Baby population, number of babies, 2009-27
- Baby food: market value, current prices, $ million, 2015-21
- Baby food: market value, constant prices, 2015-21
- Baby food: market volume, million kg, 2015-21
- Baby food: per capita expenditure, current prices, $, 2015-21
- Baby food: per capita expenditure, constant prices, 2015-21
- Baby food: per capita consumption, kg, 2015-21
- Baby milks: category segmentation, value & volume, 2015-21
- Baby food: market value forecasts, current prices, $ million, 2021-27
- Baby food: market value forecasts, constant prices, 2021-27
- Baby food: market volume forecasts, million kg, 2021-27
- Baby food: per capita expenditure, current prices, $, 2021-27
- Baby food: per capita expenditure, constant prices, 2021-27
- Baby food: per capita consumption, kg, 2021-27
- Exchange rates: LCU per $, 2015-21
- Exchange rates: LCU per $, 2022-27
- SKUs allocation by product type
- Value and volume share of Singapore in the global and Asia Pacific baby food sector, 2021 26
- Singapore compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison Singapore, Asia Pacific, and global, 2016-26
- PCE* comparison Singapore, Asia Pacific, and global, 2016-26
- Baby food: sector size (value), 2015-21
- Baby food: sector size (volume), 2015-21
- Market size and growth analysis by value and volume, baby food sector, 2015-27
- Baby food: manufacturer shares, value %, 2021
- Baby food: manufacturer shares, volume %, 2021
- Baby food: manufacturer shares by category, % value, 2021
- Market size and growth analysis by value and volume, baby milks category, 2015-27
- Baby milks: per capita expenditure & consumption, 2015-21
- Baby milks: per capita trends by age group
- Baby milks: segmentation, value, and volume, 2015-21
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27
- Baby cereals & dry meals: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27
- Baby wet meals & other: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby finger food category, 2015-27
- Baby finger food: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby drinks category, 2015-27
- Baby drinks: per capita expenditure & consumption, 2015-21
- Share of key distribution channels (in value terms) baby food, 2021
- Key distribution channel share by category (in value terms), 2021
- GDP at current prices (SGD trillion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Abbott Laboratories
- Nestlé
- Mead Johnson (Reckitt Benckiser)
- Danone Group
- Royal Friesland Campina
- The Kraft Heinz Company
