Appliances for the Elderly Segment

As sales to traditionally targeted consumer segments have started to plateau, brands need to find growth elsewhere. According to the publisher's briefing “The Next Billion Consumers”, the elderly segment is an underserved category with enormous spending power. Elderly households alone spent USD107 trillion in 2020, and this will only increase. As the global population of elderly consumers is expected to rise to 1.3 billion in 2040, how should brands target this underserved segment?

The Appliances for the Elderly Segment global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.