North America Passwordless Authentication Market Size, Share & Industry Trends Analysis Report By Product Type, By Component (Hardware, Software, and Services), By Authentication Type, By Portability (Fixed and Mobile), By End User, By Country and Growth Forecast, 2022 - 2028

The North America Passwordless Authentication Market should witness market growth of 17.3% CAGR during the forecast period (2022-2028).

Due to modern AI, it is now possible to fake some physical characteristics, but it is still exceedingly difficult to fake behavioral characteristics. In passwordless authentication systems, a person can also be identified by an item they are carrying. This method of authentication is known as possession authentication. Examples include a hardware token, an SMS-delivered OTP, or a code generated by an authenticator software.

Consequently, magic links can be used as well. After entering their email address, the user receives an email from the system. The email contains a link that, when clicked, grants access to the user. The increased adoption of passwordless authentication methods is a consequence of the unreliability of traditional passwords. Additionally, human factors like opting for easy passwords or forgetting them altogether have motivated many companies to implement passwordless verification systems.

In recent years, the cost of utilizing traditional passwords has grown as these are highly insecure and easily hackable. As such, its negatives easily outweigh the benefits. Password limitations are often not respected by users, and even the toughest passwords are vulnerable to attacks and easily used in phishing scams.

In America, the Bank of America changed its online bill pay service and removed the existing one-time password two-factor authentication (OTP 2FA) system. The new authentication system implemented by the bank sends a notification for authentication through text or email. Presently, this system, called SafePass, is only applicable to transactions of a high order. Passwordless authentication is also used by the Department of Homeland Security (DHS) of America. The department uses biometrics to identify and prevent illegal entry into the nation. Therefore, in the coming years, the passwordless authentication market will grow exponentially in the region as a result of the implementation of these systems in government facilities and higher adoption of the technology in general by consumers.

The US market dominated the North America Passwordless Authentication Market by Country in 2021; thereby, achieving a market value of $9,836.9 million by 2028. The Canada market is experiencing a CAGR of 19.9% during (2022-2028). Additionally, The Mexico market would exhibit a CAGR of 18.9% during (2022-2028).

Based on Product Type, the market is segmented into Fingerprint Authentication, Palm Recognition, Iris Recognition, Face Recognition, Voice Recognition, Smart Card, and Others. Based on Component, the market is segmented into Hardware, Software, and Services. Based on Authentication Type, the market is segmented into Single-factor and Multi-factor. Based on Portability, the market is segmented into Fixed and Mobile. Based on End-user, the market is segmented into Government, BFSI, IT & Telecom, Retail, Transportation & Logistics, Healthcare, Aerospace & Defense, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Assa Abloy AB, Dermalog Identification Systems Gmbh, East Shore Technology, LLC, Fujitsu Limited, M2SYS Technology, Inc., Microsoft Corporation, NEC Corporation, Okta, Inc. and Thales Group S.A.

Scope of the Study

By Product Type

• Fingerprint Authentication
• Palm Recognition
• Iris Recognition
• Face Recognition
• Voice Recognition
• Smart Card
• Others

By Component

• Hardware
• Software
• Services

By Authentication Type

• Single-factor
• Multi-factor

By Portability

• Fixed
• Mobile

By End-user

• Government
• BFSI
• IT & Telecom
• Retail
• Transportation & Logistics
• Healthcare
• Aerospace & Defense
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• Assa Abloy AB
• Dermalog Identification Systems Gmbh
• East Shore Technology, LLC
• Fujitsu Limited
• M2SYS Technology, Inc.
• Microsoft Corporation
• NEC Corporation
• Okta, Inc.
• Thales Group S.A.

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