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Men's Grooming Products Market Size, Share, & Trends Analysis Report By Product (Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics), By Distribution Channel, By Type, By Region, And Segment Forecasts, 2023 - 2030

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  • 80 Pages
  • December 2022
  • Region: Global
  • Grand View Research
  • ID: 5712516
Description Jump to:
The global men’s grooming products market size is expected to reach USD 376.4 billion by 2030. The market is expected to expand at a CAGR of 8.0% from 2023 to 2030. With more consumers focusing on their appearances, personal care grooming products have become integral to their lives. Parameters such as chemical-free ingredients and green credentials are now a priority for many grooming product users. Consumers across the globe are willing to pay more for a youthful appearance, along with brighter and glowing skin, which is driving the demand for grooming and skincare products.

For instance, according to a Simmons’ National Consumer Study in March 2021, on average, Americans spent USD 322.88 on skincare each year and a lifetime spending of USD 150,000, which amounts to nearly 46.5 years dedicated to skincare shopping. This increased spending on skincare products is estimated to contribute to market growth over the forecast period.

The skin care segment was the largest in 2022 and is expected to maintain dominance in the forecast period. Escalating demand for face creams, sunscreens, and body lotions across the globe is expected to have a positive impact on segment growth over the forecast period. For instance, in November 2021, a Miami-based skincare company launched a men’s facial cream ‘The Daily Wingman’. Moreover, the flourishing e-commerce sector is anticipated to boost market growth further.

The supermarkets and hypermarkets were valued as a faster-growing segment in 2022. Due to the easy accessibility of these stores at nearby locations, they are used more often for purchasing products, thus driving the segment for the said channel. According to an article published by Carnyx Group Ltd., 50% of shoppers prefer to head to these stores for beauty/grooming products. Moreover, these stores’ products are easily accessible and readily available, which is expected to contribute to the segment’s growth during the forecast period.

The mass grooming products segment accounted for the largest market share in 2022. The growing demand for basic styling and grooming products among men will further bolster the demand for the segment over the forecast period. Furthermore, the broader acceptance of grooming products at cheaper rates will further support the segment.

The men’s grooming products market is fragmented in nature, with a major share almost equally divided among key players of the market such as Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., Reckitt Benckiser, and Coty, Inc.

Men’s Grooming Products Market Report Highlights

  • Europe is expected to contribute most of the share to become the largest region in the global revenue in 2022 owing to the increasing awareness about physical appearance and hygiene among the male population
  • The hair styling segment is projected to register the fastest growth during the forecast period owing to the rising trend of coloring hair by millennials and Gen Z
  • Online is predicted to become the fastest growing segment during the forecast period owing to the availability of a wide range of products at a single e-commerce platform or stores
  • Mass grooming products are expected to maintain dominance over the forecast period due to increased awareness about healthy skin

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Formulation & Data Visualization
1.2. Data Validation & Publishing
1.3. Market Segmentation & Scope
1.4. Market Definition
1.5. Information Procurement
1.5.1. Purchased Database
1.5.2. Internal Database
1.5.3. Secondary Products & Third-Party Perspectives
1.5.4. Primary Research
1.6. Information Analysis
1.6.1. Data Analysis Models
1.7. Market Formulation & Data Visualization
1.8. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Type Outlook
Chapter 3. Men’s Grooming Products Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Men’s Grooming Products Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s Five Forces
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Men’s Grooming Products Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Men’s Grooming Products Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2022 & 2030
5.2. Skin Care
5.2.1. Market estimates and forecast for skin care, 2017 - 2030 (USD Million)
5.3. Hair Styling
5.3.1. Market estimates and forecast for hair styling, 2017 - 2030 (USD Million)
5.4. Shave/Beard Care
5.4.1. Market estimates and forecast for shave/beard care, 2017 - 2030 (USD Million)
5.5. Accessories
5.5.1. Market estimates and forecast for accessories, 2017 - 2030 (USD Million)
5.6. Color Cosmetics
5.6.1. Market estimates and forecast for color cosmetics, 2017 - 2030 (USD Million)
Chapter 6. Men’s Grooming Products Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
6.2. Supermarkets & Hypermarkets
6.2.1. Market estimates and forecast through supermarkets & hypermarkets, 2017 - 2030 (USD Million)
6.3. Online
6.3.1. Market estimates and forecast through online, 2017 - 2030 (USD Million)
6.4. Others
6.4.1. Market estimates and forecast through other distribution channels, 2017 - 2030 (USD Million)
Chapter 7. Men’s Grooming Products Market: Type Estimates & Trend Analysis
7.1. Type Movement Analysis & Market Share, 2022 & 2030
7.2. Mass
7.2.1. Market estimates and forecast for mass products, 2017 - 2030 (USD Million)
7.3. Premium
7.3.1. Market estimates and forecast for premium products, 2017 - 2030 (USD Million)
Chapter 8. Men’s Grooming Products Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2022 & 2030
8.2. North America
8.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.2.5. U.S.
8.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.2.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.5.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.2.6. Canada
8.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.2.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.6.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.5. Germany
8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.5.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.6. U.K.
8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.6.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.7. France
8.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.3.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.7.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.5.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.6. India
8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.6.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.7. Japan
8.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.7.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.8. Australia
8.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.8.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.8.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.9. South Korea
8.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.9.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.9.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.9.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.5.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.5.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5.5.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.6. Middle East & Africa
8.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.6.5. South Africa
8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.6.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6.5.4. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2022
Chapter 10. Company Profiles
10.1. Beiersdorf AG
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. Procter & Gamble Co.
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Strategic Initiatives
10.3. L'Oréal Groupe
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Product Benchmarking
10.3.4. Strategic Initiatives
10.4. Shiseido Co., Ltd.
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Strategic Initiatives
10.5. Vi-john Group
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Strategic Initiatives
10.6. Colgate-Palmolive Company
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Strategic Initiatives
10.7. Kao Corporation
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Strategic Initiatives
10.8. Estee Lauder Companies, Inc.
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Strategic Initiatives
10.9. Reckitt Benckiser
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Strategic Initiatives
10.10. Coty, Inc.
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Strategic Initiatives
List of Tables
1. Men’s grooming products market - Key market driver analysis
2. Men’s grooming products market - Key market restraint analysis
3. Men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
4. Men’s skin care products market estimates and forecast, 2017 - 2030 (USD Million)
5. Men’s hair styling products market estimates and forecast, 2017 - 2030 (USD Million)
6. Men’s shave/beard care products market estimates and forecast, 2017 - 2030 (USD Million)
7. Men’s accessories market estimates and forecast for, 2017 - 2030 (USD Million)
8. Men’s color cosmetics market estimates and forecast for, 2017 - 2030 (USD Million)
9. Men’s grooming products market estimates and forecast through supermarkets & hypermarkets, 2017 - 2030 (USD Million)
10. Men’s grooming products market estimates and forecast through online, 2017 - 2030 (USD Million)
11. Men’s grooming products market estimates and forecast through other channels, 2017 - 2030 (USD Million)
12. Men’s mass grooming products market estimates and forecast, 2017 - 2030 (USD Million)
13. Men’s premium grooming products market estimates and forecast, 2017 - 2030 (USD Million)
14. North America men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
15. North America men’s grooming products market estimates and forecast, by product, 2017 - 2030 (USD Million)
16. North America men’s grooming products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
17. North America men’s grooming products market estimates and forecast, by type, 2017 - 2030 (USD Million)
18. U.S. men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
19. U.S. men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
20. U.S. men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
21. U.S. men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
22. Canada men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
23. Canada men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
24. Canada men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
25. Canada men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
26. Europe men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
27. Europe men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
28. Europe men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
29. Europe men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
30. Germany men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
31. Germany men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
32. Germany men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
33. Germany men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
34. U.K. men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
35. U.K. men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
36. U.K. men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
37. U.K. men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
38. France men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
39. France men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
40. France men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
41. France men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
42. Asia Pacific men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
43. Asia Pacific men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
44. Asia Pacific men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
45. Asia Pacific men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
46. China men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
47. China men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
48. China men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
49. China men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
50. India men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
51. India men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
52. India men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
53. India men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
54. Japan men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
55. Japan men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
56. Japan men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
57. Japan men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
58. South Korea men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
59. South Korea men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
60. South Korea men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
61. South Korea men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
62. Australia men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
63. Australia men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
64. Australia men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
65. Australia men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
66. Central & South America men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
67. Central & South America men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
68. Central & South America men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
69. Central & South America men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
70. Brazil men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
71. Brazil men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
72. Brazil men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
73. Brazil men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
74. Middle East & Africa men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
75. Middle East & Africa men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
76. Middle East & Africa men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
77. Middle East & Africa men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
78. South Africa men’s grooming products market estimates and forecast, 2017 - 2030 (USD Million)
79. South Africa men’s grooming products market estimates and forecast by product, 2017 - 2030 (USD Million)
80. South Africa men’s grooming products market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
81. South Africa men’s grooming products market estimates and forecast by type, 2017 - 2030 (USD Million)
82. Vendor landscape
List of Figures
1. Men’s grooming products market segmentation & scope
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Men’s grooming products market - Penetration & growth prospect mapping
7. Men’s grooming products market: Value chain analysis
8. Men’s grooming products market: Porter’s Five Forces Analysis
9. Men’s grooming products market: Roadmap
10. Factors affecting the buying decision for men’s grooming products market
11. Men’s grooming products market: Product (%) analysis, 2022 & 2030
12. Men’s grooming products market: Distribution channel share (%) analysis, 2022 & 2030
13. Men’s grooming products market: Type share (%) analysis, 2022 & 2030
14. Men’s grooming products market: Regional share (%) analysis, 2022 & 2030
15. Key men’s grooming products company market share analysis, 2022

Companies Mentioned

  • Beiersdorf AG
  • Procter & Gamble Co.
  • L'Oréal Groupe
  • Shiseido Co., Ltd.
  • Vi-john Group
  • Colgate-Palmolive Company
  • Kao Corporation
  • Estee Lauder Companies, Inc.
  • Reckitt Benckiser
  • Coty, Inc.

Methodology

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Table Information

Report AttributeDetails
No. of Pages80
PublishedDecember 2022
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 218.5 Billion
Forecasted Market Value ( USD ) by 2030 $ 376.4 Billion
Compound Annual Growth Rate8.0%
Regions CoveredGlobal
No. of Companies Mentioned10

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