The global sweetener market was valued at $88.1 billion in 2023, and is projected to reach $154.6 billion by 2035, growing at a CAGR of 4.9% from 2024 to 2035. Sweeteners are a type of food additives that are used to enhance the taste of sweetness in food and drinks. These can be natural or artificial compounds that add a sweet flavor to various types of food. Sweeteners are used for various purposes, such as preserving food, aiding in fermentation (such as in brewing and winemaking), baking (to provide texture, tenderization, and leavening), and helping with food browning and caramelization. Low-calorie sweeteners are commonly used in meals and beverages to reduce the risk of dental caries and to lower the calorie count, as they help prevent an increase in blood sugar levels. The sweetener market is experiencing significant growth driven by evolving consumer preferences, technological advancements, and increasing health consciousness. Consumers are increasingly opting for low-calorie and sugar-free alternatives, prompting food and beverage manufacturers to incorporate sweeteners into their products. This trend is particularly prominent in the processed food segment, where convenience and health considerations play crucial roles. Additionally, the rising prevalence of lifestyle-related diseases such as obesity and diabetes is further fueling the demand for healthier sweetening options, driving market expansion.
Industry trends indicate a growing preference for natural sweeteners derived from sources like stevia and monk fruit, as consumers seek cleaner label products. This shift towards natural sweeteners is also propelled by concerns over the safety and long-term health effects of artificial sweeteners. Consequently, companies are investing in research and development to innovate new formulations and improve the taste profiles of natural sweeteners, capitalizing on this emerging market trend. The sweetener industry faces multiple challenges, even with changing consumer preferences. Stringent standards and regulatory hurdles surrounding the use of sweeteners in food products create difficulties for market expansion and entry. Furthermore, the unstable prices of raw materials and disruptions in supply chains can affect production costs and profit margins, which pose a threat to the sustainability of sweetener businesses. Additionally, competition among key players is fierce as companies strive to differentiate their products and gain a larger market share through branding and marketing strategies. Despite the challenges, the sweetener market provides great business opportunities for companies that are willing to innovate and adapt to the dynamic market conditions. Expanding into emerging markets with increasing disposable incomes and shifting dietary preferences is a promising avenue for growth. Additionally, strategic collaborations with food ingredient suppliers or research institutions can help gain access to new technologies and markets, creating a competitive advantage. Overall, the sweetener industry is constantly evolving in response to changing consumer demands and regulatory environments, offering both challenges and opportunities for stakeholders throughout the value chain. The sweetener market is segmented into type, application, distribution channel, and region. Based on type, the market is segmented into sucrose, starch sweeteners & sugar alcohol, and high-intensity sweeteners. Based on application, it is segmented into bakery & cereal, beverages, dairy, processed food confectionery, and tabletop sweeteners. By distribution channels, it is segmented into supermarkets & hypermarkets, departmental stores, convenience stores, online stores, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and rest of Asia-Pacific), and LA (Brazil, Argentina, rest of LA), MEA (UAE, South Africa, and rest of MEA). Major players such as Ajinomoto Co, Inc., Archer Daniels Midland Company, Associated British Foods Plc, and Cargill Incorporated have adopted product approval, partnership, agreement, and acquisition as key developmental strategies to improve the product portfolio of the sweetener market.
Industry trends indicate a growing preference for natural sweeteners derived from sources like stevia and monk fruit, as consumers seek cleaner label products. This shift towards natural sweeteners is also propelled by concerns over the safety and long-term health effects of artificial sweeteners. Consequently, companies are investing in research and development to innovate new formulations and improve the taste profiles of natural sweeteners, capitalizing on this emerging market trend. The sweetener industry faces multiple challenges, even with changing consumer preferences. Stringent standards and regulatory hurdles surrounding the use of sweeteners in food products create difficulties for market expansion and entry. Furthermore, the unstable prices of raw materials and disruptions in supply chains can affect production costs and profit margins, which pose a threat to the sustainability of sweetener businesses. Additionally, competition among key players is fierce as companies strive to differentiate their products and gain a larger market share through branding and marketing strategies. Despite the challenges, the sweetener market provides great business opportunities for companies that are willing to innovate and adapt to the dynamic market conditions. Expanding into emerging markets with increasing disposable incomes and shifting dietary preferences is a promising avenue for growth. Additionally, strategic collaborations with food ingredient suppliers or research institutions can help gain access to new technologies and markets, creating a competitive advantage. Overall, the sweetener industry is constantly evolving in response to changing consumer demands and regulatory environments, offering both challenges and opportunities for stakeholders throughout the value chain. The sweetener market is segmented into type, application, distribution channel, and region. Based on type, the market is segmented into sucrose, starch sweeteners & sugar alcohol, and high-intensity sweeteners. Based on application, it is segmented into bakery & cereal, beverages, dairy, processed food confectionery, and tabletop sweeteners. By distribution channels, it is segmented into supermarkets & hypermarkets, departmental stores, convenience stores, online stores, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and rest of Asia-Pacific), and LA (Brazil, Argentina, rest of LA), MEA (UAE, South Africa, and rest of MEA). Major players such as Ajinomoto Co, Inc., Archer Daniels Midland Company, Associated British Foods Plc, and Cargill Incorporated have adopted product approval, partnership, agreement, and acquisition as key developmental strategies to improve the product portfolio of the sweetener market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sweetener market analysis from 2023 to 2035 to identify the prevailing sweetener market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sweetener market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global sweetener market trends, key players, market segments, application areas, and market growth strategies.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
- Consumer Buying Behavior Analysis
- End user preferences and pain points
- Upcoming/New Entrant by Regions
- Regulatory Guidelines
- Strategic Recommendations
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
- Average Selling Price Analysis / Price Point Analysis
- Historic market data
- Key player details (including location, contact details, supplier/vendor network etc. in excel format)
Key Market Segments
By Type
- Sucrose
- Starch Sweeteners and Sugar Alcohol
- High Intensity Sweeteners
By Application
- Confectionery
- Table Top Sweetener
- Bakery and Cereal
- Beverages
- Dairy
- Processed food
By Distribution Channel
- Supermarket and Hypermarkets
- Departmental Stores
- Convenience Stores
- Online Store
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Malaysia
- Thailand
- Indonesia
- Rest of Asia-Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East and Africa
- UAE
- South Africa
- Rest Of MEA
- Ajinomoto Co, Inc.
- Archer Daniels Midland Company
- Associated British Foods Plc
- Cargill, Incorporated
- Celanese Corporation
- DuPont de Nemours, Inc.
- Ingredion Incorporated
- Kerry Group
- Roquette Freres
- Südzucker Group
- Tate and Lyle Plc
Please note:
- Online Access price format is valid for 60 days access. Printing is not enabled.
- PDF Single and Enterprise price formats enable printing.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SWEETENER MARKET, BY TYPE
CHAPTER 5: SWEETENER MARKET, BY APPLICATION
CHAPTER 6: SWEETENER MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: SWEETENER MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, “Sweetener Market," the sweetener market size was valued at $82.3 billion in 2021, and is estimated to reach $130.6 billion by 2031, growing at a CAGR of 4.6% from 2022 to 2031.Sweeteners are sugar and sugar substitutes that are used to provide taste, texture, and viscosity to a product. Sweeteners are of two types—natural and artificial. Natural sweeteners are derived by processing and refining natural raw materials. While artificial sweetener is derived by artificially synthesizing herbs and plants. Artificial is called intense sweeteners, wherein the intensity of sweetness is more than sugar. These are low-calorie alternatives as well.
Sugar is the most common food additive that is used in the production of different kinds of food & beverages. It adds taste to the product, ensuring that the food & beverage maintains its distinct taste and increases the shelf life. Sugar in the diet, particularly in liquid form, Increases the risk of dental cavities, obesity, and type 2 diabetes. In 2016, Soft Drinks Industry Levy introduced a sugar tax, and in 2018, it was implemented and adopted by 39 countries from different regions. The tax was issued to encourage healthy habits and overcome obesity-related aliment in consumers. The concept was that if the sugar content of a beverage exceeded 5g per 100 mL, the tax would be charged. This law posed a challenge for manufacturers, particularly small-scale industries that had no other option than sugar.
The sugar tax compelled the manufacturers to increase the prices of the goods to benefit from sales. Large-scale manufacturers, on the other hand, have turned to using sugar alternatives to avoid paying taxes. Currently, after the advent of the pandemic, the governments of different countries have increased the strictness toward the use of sugar and have increased the tax amount to discourage manufacturers and consumers to opt for sugary products. The sugar tax is acting as a restraint on the sweetener market growth.
The adoption of high-intensity sweeteners is heavily reliant on the unique needs of end users, which promotes the introduction of new rivals. Furthermore, because the sweeteners industry is dominated by advanced technology, a moderate capital expenditure is necessary to build sweetener production facilities. Furthermore, products differ in nature, resulting in substantial entry barriers for new entrants. As a result, the risk of new entrants to the worldwide market is low to moderate. End customers demand efficient and cost-effective sweeteners; nevertheless, the products on the market have significant restrictions due to concentration levels and other environmental laws. As a result, the danger of alternatives in the sweeteners industry is moderate to high. This provides the key players with the sweetener market opportunities for improving and innovating the existing product available on the market.
The significant factors impacting the growth of the sweetener market include the sale of processed food & beverages, innovations in product offerings, and the popularity of low/zero calorie sweeteners. Moreover, the risk of developing diabetes & other ailments and the negative impact of high prices discourage the distribution of sweeteners, which affects the market growth. In addition, the market is influenced by the increase in health consciousness among consumers. However, each of these factors is anticipated to have a definite impact on the sweetener market demand during the forecast period.
The sweetener market is segmented into type, application, distribution channel, and region. Depending on the type, the market is classified into sucrose, starch sweeteners & sugar alcohol, and high-intensity sweeteners. Depending on application, it is segregated into bakery & cereal, beverages, dairy, confectionery, table top sweeteners and others. By distribution channel, it is categorized into supermarkets & hypermarkets, departmental stores, convenience stores, online stores, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, and rest of LAMEA).
Players operating in the global sweetener market have adopted various developmental strategies to expand their sweetener market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Ajinomoto Co, Inc., Archer Daniels Midland Company, Associated British Foods Plc, Cargill, Incorporated, Celanese Corporation, DuPont de Nemours, Inc., Ingredion Incorporated, Kerry Group, Roquette Freres, Südzucker Group, and Tate & Lyle Plc. The other market players are Carl Kühne KG (GmbH & Co.), Castelo Alimentos S/A, Aspall Cyder Ltd., White house food, Spectrum Organic Products, LLC, Higher Nature Limited., Vitane Pharmaceuticals, Inc., The Kraft Heinz company, Bragg Live Food Products, Inc., Swanson Health Products, Inc.
Key Findings of the Study
- According to the sweetener market analysis, on the basis of type, the sucrose segment is projected to witness the highest CAGR of 4.5%, in terms of revenue, during the sweetener market forecast period.
- According to the sweetener market trends, on the basis of application, the others segment is expected to dominate the market from 2022 to 2031.
- On the basis of distribution channel, the supermarkets & hypermarkets segment is expected to grow at a significant CAGR during the forecast period.
- On the basis of region, India, in Asia-Pacific, was the largest country, in terms of revenue generation for the sweetener market in 2021.
- On the basis of region, Asia-Pacific is anticipated to witness the highest growth rate in the sweetener industry in 2021, registering a CAGR of 5.3% from 2022 to 2031.
Companies Mentioned
Key Market Players in the Sweetener Market include:- Ajinomoto Co Inc.
- Archer Daniels Midland Company
- Associated British Foods Plc
- Cargill
- Incorporated
- Celanese Corporation
- DuPont de Nemours Inc.
- Ingredion Incorporated
- Kerry Group
- Roquette Freres
- Südzucker Group
- Tate and Lyle Plc
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 445 |
| Published | April 2024 |
| Forecast Period | 2023 - 2035 |
| Estimated Market Value ( USD | $ 88.1 billion |
| Forecasted Market Value ( USD | $ 154.6 billion |
| Compound Annual Growth Rate | 4.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 13 |
