The global alcoholic energy drinks market was valued at $23,200 million in 2021 and is estimated to reach $48,899.3 million by 2031, registering a CAGR of 8.0% from 2022 to 2031. An alcoholic energy drink is a combination of alcohol and other stimulants generally caffeine which is believed to increase alertness and attentional performance. The majority of such drinks are packed in cans and bottles. Alcoholic energy drinks are healthier and tastier as compared to alcohol. Generally, alcoholic energy drinks are available for both, teens and adults; however, even kids are consuming it at a significant rate.
According to the National Library of Medicine, two third of energy drink consumers are from the age range of 13-35 years. However, in recent time, people are avoiding excess usage of caffeine as it is not health friendly and can cause several diseases which can hold up the market growth.
During the lockdown, owing to the coronavirus, the consumption of alcoholic energy drink decreased in commercial areas, as the food industry were partially or completely shut down. Further, the decline in the production of new goods led to a fall in supply. However, the reopening of production facilities and introduction of vaccines for coronavirus disease has led to the re-initiation of the production of alcoholic energy drinks in companies and their consumption at their full-scale capacities.
The alcoholic energy drinks industry will grow owing to the high popularity of the product among western Europe and the U.S population as a substitute for alcohol since there has been a drastic increase in the consumption of energy drinks over the last two decades, especially among adolescents and young teens. Along with this change in consumers’ lifestyles will also propel the market since They prefer goods that are ready to eat and further meet their energy and taste needs. As alcoholic energy drink satisfies all these conditions, it has emerged as a robust choice among global consumers. Hence, all these factors coupled together will increase the alcoholic energy drinks market demand.
The rise in the disposable income of the population will work as an opportunity for the alcoholic energy drink market since the rise in the disposable income of households will create an opportunity for the market as with increasing disposable income new consumers will enter the market. Disposable income is closest to the concept of income as generally understood in economics. Household disposable income is the income available to households such as wages and salaries, income from self-employment and unincorporated enterprises, income from pensions and other social benefits, and income from financial investments. which will create an opportunity for the market to grow.
According to the alcoholic energy drinks market analysis, the alcoholic energy drinks market is categorized on the basis of packaging, end-user, distribution channel, and region. Depending on the packaging, it is classified into cans and bottles. As per the end-users, it is classified into adults and teens. According to the distribution channel, it is divided into hypermarkets/supermarkets, convenience stores, online retail, and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy. and rest of Europe), Asia-Pacific (China, Japan, South Korea, Thailand, Australia, and rest of Asia-Pacific), and LAMEA (Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
On the basis of packaging, the global alcoholic energy drinks market forecast is categorized into cans and bottles. The cans segment has the highest alcoholic accounting for 64.8% of the alcoholic energy drinks market with a revenue of $15,031.8 million and is expected to remain dominant throughout the forecast period. The bottle segment is expected to grow at a steady growth rate of 6.0% throughout the forecast period. This dominance is attributed owing to its attractive packaging, and portability and they are strong in comparison to bottles.
According to end users, the adult segment dominated the market accounting for 46.6% of the alcoholic energy drinks market, and is expected to dominate throughout the forecast period since adults are moving toward healthy products, therefore, they are reducing the excessive use of alcohol and are preferring products with limited alcohol. Along with this high purchasing power of the consumers lying in the segment will also propel the growth of the alcoholic energy drinks market size for the segment. Teens are moving toward alcoholic energy drinks as these kinds of products highlight them in the crowd.
On the basis of the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The other segment dominated the market owing to its easy accessibility and they are strategically located and open for an extended amount of time, making them a preferable alternative for obtaining essential items at any point of the day.
Region-wise, North America dominated the global market in 2021 accounting for approx. 35% of the global alcoholic energy drinks market share and is expected to be dominant during the forecast period. The future of the alcoholic energy drinks market in North America is promising, as their demand is expected to continue to grow. The dominance in the market is largely due to the existence of a huge population and the high disposable income of the region. The region is dominating due to its high working population whereas Asia-Pacific is expected to grow at the highest CAGR of 8.7% owing to its huge population coupled with the rise in the disposable income of the region will help in the growth of the segment.
Players operating in the global alcoholic energy drinks market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market such as product launches, business expansion and partnerships. The key players profiled in this report include Amway, Arizona Beverages USA, LT Group, Monster, National Beverages Corp., PepsiCo., Phusion Projects, Steelbrew, Suntory, and United Brands Beverages Innovation.
According to the National Library of Medicine, two third of energy drink consumers are from the age range of 13-35 years. However, in recent time, people are avoiding excess usage of caffeine as it is not health friendly and can cause several diseases which can hold up the market growth.
During the lockdown, owing to the coronavirus, the consumption of alcoholic energy drink decreased in commercial areas, as the food industry were partially or completely shut down. Further, the decline in the production of new goods led to a fall in supply. However, the reopening of production facilities and introduction of vaccines for coronavirus disease has led to the re-initiation of the production of alcoholic energy drinks in companies and their consumption at their full-scale capacities.
The alcoholic energy drinks industry will grow owing to the high popularity of the product among western Europe and the U.S population as a substitute for alcohol since there has been a drastic increase in the consumption of energy drinks over the last two decades, especially among adolescents and young teens. Along with this change in consumers’ lifestyles will also propel the market since They prefer goods that are ready to eat and further meet their energy and taste needs. As alcoholic energy drink satisfies all these conditions, it has emerged as a robust choice among global consumers. Hence, all these factors coupled together will increase the alcoholic energy drinks market demand.
The rise in the disposable income of the population will work as an opportunity for the alcoholic energy drink market since the rise in the disposable income of households will create an opportunity for the market as with increasing disposable income new consumers will enter the market. Disposable income is closest to the concept of income as generally understood in economics. Household disposable income is the income available to households such as wages and salaries, income from self-employment and unincorporated enterprises, income from pensions and other social benefits, and income from financial investments. which will create an opportunity for the market to grow.
According to the alcoholic energy drinks market analysis, the alcoholic energy drinks market is categorized on the basis of packaging, end-user, distribution channel, and region. Depending on the packaging, it is classified into cans and bottles. As per the end-users, it is classified into adults and teens. According to the distribution channel, it is divided into hypermarkets/supermarkets, convenience stores, online retail, and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy. and rest of Europe), Asia-Pacific (China, Japan, South Korea, Thailand, Australia, and rest of Asia-Pacific), and LAMEA (Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
On the basis of packaging, the global alcoholic energy drinks market forecast is categorized into cans and bottles. The cans segment has the highest alcoholic accounting for 64.8% of the alcoholic energy drinks market with a revenue of $15,031.8 million and is expected to remain dominant throughout the forecast period. The bottle segment is expected to grow at a steady growth rate of 6.0% throughout the forecast period. This dominance is attributed owing to its attractive packaging, and portability and they are strong in comparison to bottles.
According to end users, the adult segment dominated the market accounting for 46.6% of the alcoholic energy drinks market, and is expected to dominate throughout the forecast period since adults are moving toward healthy products, therefore, they are reducing the excessive use of alcohol and are preferring products with limited alcohol. Along with this high purchasing power of the consumers lying in the segment will also propel the growth of the alcoholic energy drinks market size for the segment. Teens are moving toward alcoholic energy drinks as these kinds of products highlight them in the crowd.
On the basis of the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The other segment dominated the market owing to its easy accessibility and they are strategically located and open for an extended amount of time, making them a preferable alternative for obtaining essential items at any point of the day.
Region-wise, North America dominated the global market in 2021 accounting for approx. 35% of the global alcoholic energy drinks market share and is expected to be dominant during the forecast period. The future of the alcoholic energy drinks market in North America is promising, as their demand is expected to continue to grow. The dominance in the market is largely due to the existence of a huge population and the high disposable income of the region. The region is dominating due to its high working population whereas Asia-Pacific is expected to grow at the highest CAGR of 8.7% owing to its huge population coupled with the rise in the disposable income of the region will help in the growth of the segment.
Players operating in the global alcoholic energy drinks market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market such as product launches, business expansion and partnerships. The key players profiled in this report include Amway, Arizona Beverages USA, LT Group, Monster, National Beverages Corp., PepsiCo., Phusion Projects, Steelbrew, Suntory, and United Brands Beverages Innovation.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the alcoholic energy drinks market analysis from 2021 to 2031 to identify the prevailing alcoholic energy drinks market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the alcoholic energy drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global alcoholic energy drinks market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Packaging
- Cans
- Bottle
By End-Users
- Adults
- Teenager
By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- Thailand
- Australia
- Rest of Asia-Pacific
- LAMEA
- Argentina
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
- amway
- Arizona Beverages USA
- LT Group, Inc.
- Monster Beverage Corp
- National Beverages Corp.
- Pepsi CO.
- Phushion Projects
- Steelbrew
- suntory holdings limited
- United Brands Beverages Innovation
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
CHAPTER 4: ALCOHOLIC ENERGY DRINKS MARKET, BY PACKAGING
4.1 Overview
4.1.1 Market size and forecast
4.2 Cans
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market share analysis by country
4.3 Bottle
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market share analysis by country
CHAPTER 5: ALCOHOLIC ENERGY DRINKS MARKET, BY END-USERS
5.1 Overview
5.1.1 Market size and forecast
5.2 Adults
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market share analysis by country
5.3 Teenager
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market share analysis by country
CHAPTER 6: ALCOHOLIC ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.1.1 Market size and forecast
6.2 Supermarkets and Hypermarkets
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market share analysis by country
6.3 Convenience Stores
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market share analysis by country
6.4 Online Retail
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market share analysis by country
6.5 Others
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market share analysis by country
CHAPTER 7: ALCOHOLIC ENERGY DRINKS MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Packaging
7.2.3 North America Market size and forecast, by End-Users
7.2.4 North America Market size and forecast, by Distribution Channel
7.2.5 North America Market size and forecast, by country
7.2.5.1 U.S.
7.2.5.1.1 Key market trends, growth factors and opportunities
7.2.5.1.2 Market size and forecast, by Packaging
7.2.5.1.3 Market size and forecast, by End-Users
7.2.5.1.4 Market size and forecast, by Distribution Channel
7.2.5.2 Canada
7.2.5.2.1 Key market trends, growth factors and opportunities
7.2.5.2.2 Market size and forecast, by Packaging
7.2.5.2.3 Market size and forecast, by End-Users
7.2.5.2.4 Market size and forecast, by Distribution Channel
7.2.5.3 Mexico
7.2.5.3.1 Key market trends, growth factors and opportunities
7.2.5.3.2 Market size and forecast, by Packaging
7.2.5.3.3 Market size and forecast, by End-Users
7.2.5.3.4 Market size and forecast, by Distribution Channel
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Packaging
7.3.3 Europe Market size and forecast, by End-Users
7.3.4 Europe Market size and forecast, by Distribution Channel
7.3.5 Europe Market size and forecast, by country
7.3.5.1 Germany
7.3.5.1.1 Key market trends, growth factors and opportunities
7.3.5.1.2 Market size and forecast, by Packaging
7.3.5.1.3 Market size and forecast, by End-Users
7.3.5.1.4 Market size and forecast, by Distribution Channel
7.3.5.2 France
7.3.5.2.1 Key market trends, growth factors and opportunities
7.3.5.2.2 Market size and forecast, by Packaging
7.3.5.2.3 Market size and forecast, by End-Users
7.3.5.2.4 Market size and forecast, by Distribution Channel
7.3.5.3 UK
7.3.5.3.1 Key market trends, growth factors and opportunities
7.3.5.3.2 Market size and forecast, by Packaging
7.3.5.3.3 Market size and forecast, by End-Users
7.3.5.3.4 Market size and forecast, by Distribution Channel
7.3.5.4 Italy
7.3.5.4.1 Key market trends, growth factors and opportunities
7.3.5.4.2 Market size and forecast, by Packaging
7.3.5.4.3 Market size and forecast, by End-Users
7.3.5.4.4 Market size and forecast, by Distribution Channel
7.3.5.5 Rest of Europe
7.3.5.5.1 Key market trends, growth factors and opportunities
7.3.5.5.2 Market size and forecast, by Packaging
7.3.5.5.3 Market size and forecast, by End-Users
7.3.5.5.4 Market size and forecast, by Distribution Channel
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Packaging
7.4.3 Asia-Pacific Market size and forecast, by End-Users
7.4.4 Asia-Pacific Market size and forecast, by Distribution Channel
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Key market trends, growth factors and opportunities
7.4.5.1.2 Market size and forecast, by Packaging
7.4.5.1.3 Market size and forecast, by End-Users
7.4.5.1.4 Market size and forecast, by Distribution Channel
7.4.5.2 Japan
7.4.5.2.1 Key market trends, growth factors and opportunities
7.4.5.2.2 Market size and forecast, by Packaging
7.4.5.2.3 Market size and forecast, by End-Users
7.4.5.2.4 Market size and forecast, by Distribution Channel
7.4.5.3 South Korea
7.4.5.3.1 Key market trends, growth factors and opportunities
7.4.5.3.2 Market size and forecast, by Packaging
7.4.5.3.3 Market size and forecast, by End-Users
7.4.5.3.4 Market size and forecast, by Distribution Channel
7.4.5.4 Thailand
7.4.5.4.1 Key market trends, growth factors and opportunities
7.4.5.4.2 Market size and forecast, by Packaging
7.4.5.4.3 Market size and forecast, by End-Users
7.4.5.4.4 Market size and forecast, by Distribution Channel
7.4.5.5 Australia
7.4.5.5.1 Key market trends, growth factors and opportunities
7.4.5.5.2 Market size and forecast, by Packaging
7.4.5.5.3 Market size and forecast, by End-Users
7.4.5.5.4 Market size and forecast, by Distribution Channel
7.4.5.6 Rest of Asia-Pacific
7.4.5.6.1 Key market trends, growth factors and opportunities
7.4.5.6.2 Market size and forecast, by Packaging
7.4.5.6.3 Market size and forecast, by End-Users
7.4.5.6.4 Market size and forecast, by Distribution Channel
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Packaging
7.5.3 LAMEA Market size and forecast, by End-Users
7.5.4 LAMEA Market size and forecast, by Distribution Channel
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Argentina
7.5.5.1.1 Key market trends, growth factors and opportunities
7.5.5.1.2 Market size and forecast, by Packaging
7.5.5.1.3 Market size and forecast, by End-Users
7.5.5.1.4 Market size and forecast, by Distribution Channel
7.5.5.2 Saudi Arabia
7.5.5.2.1 Key market trends, growth factors and opportunities
7.5.5.2.2 Market size and forecast, by Packaging
7.5.5.2.3 Market size and forecast, by End-Users
7.5.5.2.4 Market size and forecast, by Distribution Channel
7.5.5.3 South Africa
7.5.5.3.1 Key market trends, growth factors and opportunities
7.5.5.3.2 Market size and forecast, by Packaging
7.5.5.3.3 Market size and forecast, by End-Users
7.5.5.3.4 Market size and forecast, by Distribution Channel
7.5.5.4 Rest of LAMEA
7.5.5.4.1 Key market trends, growth factors and opportunities
7.5.5.4.2 Market size and forecast, by Packaging
7.5.5.4.3 Market size and forecast, by End-Users
7.5.5.4.4 Market size and forecast, by Distribution Channel
CHAPTER 8: COMPANY LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Key developments
CHAPTER 9: COMPANY PROFILES
9.1 amway
9.1.1 Company overview
9.1.2 Company snapshot
9.1.3 Operating business segments
9.1.4 Product portfolio
9.1.5 Business performance
9.1.6 Key strategic moves and developments
9.2 Arizona Beverages USA
9.2.1 Company overview
9.2.2 Company snapshot
9.2.3 Operating business segments
9.2.4 Product portfolio
9.2.5 Business performance
9.2.6 Key strategic moves and developments
9.3 LT Group, Inc.
9.3.1 Company overview
9.3.2 Company snapshot
9.3.3 Operating business segments
9.3.4 Product portfolio
9.3.5 Business performance
9.3.6 Key strategic moves and developments
9.4 Monster Beverage Corp
9.4.1 Company overview
9.4.2 Company snapshot
9.4.3 Operating business segments
9.4.4 Product portfolio
9.4.5 Business performance
9.4.6 Key strategic moves and developments
9.5 National Beverages Corp.
9.5.1 Company overview
9.5.2 Company snapshot
9.5.3 Operating business segments
9.5.4 Product portfolio
9.5.5 Business performance
9.5.6 Key strategic moves and developments
9.6 Pepsi CO.
9.6.1 Company overview
9.6.2 Company snapshot
9.6.3 Operating business segments
9.6.4 Product portfolio
9.6.5 Business performance
9.6.6 Key strategic moves and developments
9.7 Phushion Projects
9.7.1 Company overview
9.7.2 Company snapshot
9.7.3 Operating business segments
9.7.4 Product portfolio
9.7.5 Business performance
9.7.6 Key strategic moves and developments
9.8 Steelbrew
9.8.1 Company overview
9.8.2 Company snapshot
9.8.3 Operating business segments
9.8.4 Product portfolio
9.8.5 Business performance
9.8.6 Key strategic moves and developments
9.9 suntory holdings limited
9.9.1 Company overview
9.9.2 Company snapshot
9.9.3 Operating business segments
9.9.4 Product portfolio
9.9.5 Business performance
9.9.6 Key strategic moves and developments
9.10 United Brands Beverages Innovation
9.10.1 Company overview
9.10.2 Company snapshot
9.10.3 Operating business segments
9.10.4 Product portfolio
9.10.5 Business performance
9.10.6 Key strategic moves and developments
List of Tables
Table 1. Global Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 2. Alcoholic Energy Drinks Market for Cans, by Region, 2021-2031 (Revenue, $Million)
Table 3. Alcoholic Energy Drinks Market for Cans, by Country, 2021-2031 (Revenue, $Million)
Table 4. Alcoholic Energy Drinks Market for Bottle, by Region, 2021-2031 (Revenue, $Million)
Table 5. Alcoholic Energy Drinks Market for Bottle, by Country, 2021-2031 (Revenue, $Million)
Table 6. Global Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 7. Alcoholic Energy Drinks Market for Adults, by Region, 2021-2031 (Revenue, $Million)
Table 8. Alcoholic Energy Drinks Market for Adults, by Country, 2021-2031 (Revenue, $Million)
Table 9. Alcoholic Energy Drinks Market for Teenager, by Region, 2021-2031 (Revenue, $Million)
Table 10. Alcoholic Energy Drinks Market for Teenager, by Country, 2021-2031 (Revenue, $Million)
Table 11. Global Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 12. Alcoholic Energy Drinks Market for Supermarkets and Hypermarkets, by Region, 2021-2031 (Revenue, $Million)
Table 13. Alcoholic Energy Drinks Market for Supermarkets and Hypermarkets, by Country, 2021-2031 (Revenue, $Million)
Table 14. Alcoholic Energy Drinks Market for Convenience Stores, by Region, 2021-2031 (Revenue, $Million)
Table 15. Alcoholic Energy Drinks Market for Convenience Stores, by Country, 2021-2031 (Revenue, $Million)
Table 16. Alcoholic Energy Drinks Market for Online Retail, by Region, 2021-2031 (Revenue, $Million)
Table 17. Alcoholic Energy Drinks Market for Online Retail, by Country, 2021-2031 (Revenue, $Million)
Table 18. Alcoholic Energy Drinks Market for Others, by Region, 2021-2031 (Revenue, $Million)
Table 19. Alcoholic Energy Drinks Market for Others, by Country, 2021-2031 (Revenue, $Million)
Table 20. Alcoholic Energy Drinks Market, by Region, 2021-2031 (Revenue, $Million)
Table 21. North America Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 22. North America Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 23. North America Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 24. North America Alcoholic Energy Drinks Market, by Country, 2021-2031 (Revenue, $Million)
Table 25. U.S. Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 26. U.S. Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 27. U.S. Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 28. Canada Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 29. Canada Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 30. Canada Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 31. Mexico Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 32. Mexico Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 33. Mexico Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 34. Europe Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 35. Europe Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 36. Europe Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 37. Europe Alcoholic Energy Drinks Market, by Country, 2021-2031 (Revenue, $Million)
Table 38. Germany Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 39. Germany Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 40. Germany Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 41. France Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 42. France Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 43. France Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 44. UK Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 45. UK Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 46. UK Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 47. Italy Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 48. Italy Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 49. Italy Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 50. Rest of Europe Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 51. Rest of Europe Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 52. Rest of Europe Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 53. Asia-Pacific Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 54. Asia-Pacific Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 55. Asia-Pacific Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 56. Asia-Pacific Alcoholic Energy Drinks Market, by Country, 2021-2031 (Revenue, $Million)
Table 57. China Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 58. China Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 59. China Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 60. Japan Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 61. Japan Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 62. Japan Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 63. South Korea Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 64. South Korea Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 65. South Korea Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 66. Thailand Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 67. Thailand Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 68. Thailand Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 69. Australia Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 70. Australia Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 71. Australia Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 72. Rest of Asia-Pacific Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 73. Rest of Asia-Pacific Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 74. Rest of Asia-Pacific Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 75. LAMEA Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 76. LAMEA Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 77. LAMEA Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 78. LAMEA Alcoholic Energy Drinks Market, by Country, 2021-2031 (Revenue, $Million)
Table 79. Argentina Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 80. Argentina Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 81. Argentina Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 82. Saudi Arabia Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 83. Saudi Arabia Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 84. Saudi Arabia Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 85. South Africa Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 86. South Africa Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 87. South Africa Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 88. Rest of LAMEA Alcoholic Energy Drinks Market, by Packaging, 2021-2031 (Revenue, $Million)
Table 89. Rest of LAMEA Alcoholic Energy Drinks Market, by End-users, 2021-2031 (Revenue, $Million)
Table 90. Rest of LAMEA Alcoholic Energy Drinks Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 91. Amway: Company Snapshot
Table 92. Amway: Operating Segments
Table 93. Amway: Product Portfolio
Table 94. Amway: Net Sales
Table 95. Amway: Key Strategies
Table 96. Arizona Beverages Usa: Company Snapshot
Table 97. Arizona Beverages Usa: Operating Segments
Table 98. Arizona Beverages Usa: Product Portfolio
Table 99. Arizona Beverages Usa: Net Sales
Table 100. Arizona Beverages Usa: Key Strategies
Table 101. Lt Group, Inc.: Company Snapshot
Table 102. Lt Group, Inc.: Operating Segments
Table 103. Lt Group, Inc.: Product Portfolio
Table 104. Lt Group, Inc.: Net Sales
Table 105. Lt Group, Inc.: Key Strategies
Table 106. Monster Beverage Corp: Company Snapshot
Table 107. Monster Beverage Corp: Operating Segments
Table 108. Monster Beverage Corp: Product Portfolio
Table 109. Monster Beverage Corp: Net Sales
Table 110. Monster Beverage Corp: Key Strategies
Table 111. National Beverages Corp.: Company Snapshot
Table 112. National Beverages Corp.: Operating Segments
Table 113. National Beverages Corp.: Product Portfolio
Table 114. National Beverages Corp.: Net Sales
Table 115. National Beverages Corp.: Key Strategies
Table 116. Pepsi Co.: Company Snapshot
Table 117. Pepsi Co.: Operating Segments
Table 118. Pepsi Co.: Product Portfolio
Table 119. Pepsi Co.: Net Sales
Table 120. Pepsi Co.: Key Strategies
Table 121. Phushion Projects: Company Snapshot
Table 122. Phushion Projects: Operating Segments
Table 123. Phushion Projects: Product Portfolio
Table 124. Phushion Projects: Net Sales
Table 125. Phushion Projects: Key Strategies
Table 126. Steelbrew: Company Snapshot
Table 127. Steelbrew: Operating Segments
Table 128. Steelbrew: Product Portfolio
Table 129. Steelbrew: Net Sales
Table 130. Steelbrew: Key Strategies
Table 131. Suntory Holdings Limited: Company Snapshot
Table 132. Suntory Holdings Limited: Operating Segments
Table 133. Suntory Holdings Limited: Product Portfolio
Table 134. Suntory Holdings Limited: Net Sales
Table 135. Suntory Holdings Limited: Key Strategies
Table 136. United Brands Beverages Innovation: Company Snapshot
Table 137. United Brands Beverages Innovation: Operating Segments
Table 138. United Brands Beverages Innovation: Product Portfolio
Table 139. United Brands Beverages Innovation: Net Sales
Table 140. United Brands Beverages Innovation: Key Strategies
List of Figures
Figure 1. Alcoholic Energy Drinks Market Segmentation
Figure 2. Alcoholic Energy Drinks Market, 2021-2031
Figure 3. Alcoholic Energy Drinks Market, 2021-2031
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Alcoholic Energy Drinks Mark.:Drivers, Restraints and Opportunities
Figure 12. Alcoholic Energy Drinks Market, By Packaging, 2021(%)
Figure 13. Comparative Share Analysis of Cans Alcoholic Energy Drinks Market, 2021-2031(%)
Figure 14. Comparative Share Analysis of Bottle Alcoholic Energy Drinks Market, 2021-2031(%)
Figure 15. Alcoholic Energy Drinks Market, By End-Users, 2021(%)
Figure 16. Comparative Share Analysis of Adults Alcoholic Energy Drinks Market, 2021-2031(%)
Figure 17. Comparative Share Analysis of Teenager Alcoholic Energy Drinks Market, 2021-2031(%)
Figure 18. Alcoholic Energy Drinks Market, By Distribution Channel, 2021(%)
Figure 19. Comparative Share Analysis of Supermarkets and Hypermarkets Alcoholic Energy Drinks Market, 2021-2031(%)
Figure 20. Comparative Share Analysis of Convenience Stores Alcoholic Energy Drinks Market, 2021-2031(%)
Figure 21. Comparative Share Analysis of Online Retail Alcoholic Energy Drinks Market, 2021-2031(%)
Figure 22. Comparative Share Analysis of Others Alcoholic Energy Drinks Market, 2021-2031(%)
Figure 23. Alcoholic Energy Drinks Market by Region, 2021
Figure 24. U.S. Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 25. Canada Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 26. Mexico Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 27. Germany Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 28. France Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 29. Uk Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 30. Italy Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 31. Rest of Europe Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 32. China Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 33. Japan Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 34. South Korea Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 35. Thailand Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 36. Australia Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 37. Rest of Asia-Pacific Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 38. Argentina Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 39. Saudi Arabia Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 40. South Africa Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 41. Rest of LAMEA Alcoholic Energy Drinks Market, 2021-2031($Million)
Figure 42. Top Winning Strategies, by Year
Figure 43. Top Winning Strategies, by Development
Figure 44. Top Winning Strategies, by Company
Figure 45. Product Mapping of Top 10 Players
Figure 46. Competitive Dashboard
Figure 47. Competitive Heatmap of Top 10 Key Players
Figure 48. Amwa.: Net Sales ($Million)
Figure 49. Arizona Beverages Us.: Net Sales ($Million)
Figure 50. Lt Group, Inc.: Net Sales ($Million)
Figure 51. Monster Beverage Cor.: Net Sales ($Million)
Figure 52. National Beverages Corp.: Net Sales ($Million)
Figure 53. Pepsi Co.: Net Sales ($Million)
Figure 54. Phushion Project.: Net Sales ($Million)
Figure 55. Steelbre.: Net Sales ($Million)
Figure 56. Suntory Holdings Limite.: Net Sales ($Million)
Figure 57. United Brands Beverages Innovatio.: Net Sales ($Million)
Executive Summary
According to the report, “Alcoholic Energy Drinks Market," the alcoholic energy drinks market was valued at $23.2 billion in 2021, and is estimated to reach $48.9 billion by 2031, growing at a CAGR of 8% from 2022 to 2031.An alcoholic energy drink is a combination of alcohol and other stimulants generally caffeine which is believed to increase alertness and attentional performance. The majority of such drinks are packed in cans and bottles. Alcoholic energy drinks are healthier and tastier as compared to alcohol. It is also good for late-night parties as they don’t let the consumer faint or get unconscious which reduces the chances of an accident. Generally, alcoholic energy drinks are available for both, teens and adults.
According to the National Library of Medicine, two third of energy drink consumers are from the age range of 13-35 years. In recent times, people are avoiding excess usage of caffeine as it is not health friendly and can cause several diseases which can hold up the alcoholic energy drinks market growth.
During the lockdown, owing to the coronavirus, the consumption of alcoholic energy drink decreased in commercial areas, as the food industry were partially or completely shut down. Further, the decline in the production of new goods led to a fall in supply. However, the reopening of production facilities and introduction of vaccines for coronavirus disease has led to the re-initiation of the production of alcoholic energy drinks in companies and their consumption at their full-scale capacities. . As after COVID population becomes aware of the importance of health and the immunity so they are shifting their preference toward healthy non-alcoholic drinks along with this due to the pandemic there is a shift toward organic products which may hinder the alcoholic energy drinks market demand.
The alcoholic energy drinks market size is expected to grow owing to the rise in popularity of the alcoholic energy drink as a substitute for alcohol as there has been a drastic increase in the consumption of energy drinks over the last two decades, especially among adolescents and young teens. According to an article by the National Library of Medicine, it was observed that approximately 30% of consuming energy drinks in the U.S. on regular basis. In Western Europe and the US, alcoholic energy drinks are used as a substitute for alcohol as they have a limited amount of alcohol in them. Along with this, the caffeine in them does not induce dizziness in the person consuming them. Owing to such benefits of the alcoholic energy drink there will be a rise in the usage of the product which will drive market growth.
Along with this rise in disposable income of the population will also provide an opportunity for the alcoholic energy drinks industry to grow as There is a rise in the disposable income of households which will create an opportunity for the market as with increasing disposable income new consumers will enter the market which will create an opportunity for the market to grow. According to Eurostat, there is a rise of 2.6% in disposable income in the European Union. As per the data of OECD Mexico has seen an increase of 4.2% in the second quarter of 2021. All these factors will work as alcoholic energy drinks market trends.
The global energy drinks market is segmented on the basis of packaging, end-users, distribution channel, and region. Depending on the packaging, it is classified into cans and bottles. As per the end-users, the market is classified into adults and teens. According to the distribution channel, it is divided into hypermarkets/supermarkets, convenience stores, online retail, and others. Region-wise, the alcoholic energy drinks market share is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy. and the rest of Europe), Asia-Pacific (China, Japan, South Korea, Thailand, Australia, and rest of Asia-Pacific), and LAMEA (Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
Players operating in the global alcoholic energy drinks market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Amway, Arizona Beverages USA, LT Group, Monster, National Beverages Corp., Pepsi Co., Phusion Projects, Steelbrew, Suntory, and United Brands Beverages Innovation.
Companies Mentioned
- amway
- Arizona Beverages USA
- LT Group, Inc.
- Monster Beverage Corp
- National Beverages Corp.
- Pepsi CO.
- Phushion Projects
- Steelbrew
- suntory holdings limited
- United Brands Beverages Innovation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 315 |
| Published | September 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 23200 million |
| Forecasted Market Value ( USD | $ 48899.3 million |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
![RTD Beverages Market by Product Type (Alcoholic and Non-alcoholic [Flavored, Tea, Coffee, Juices, Nectars, Dairy, Soft Drinks, Energy Drinks]), Packaging Type (Bottles, Cans), Distribution Channel (Supermarkets, E-commerce) - Global Forecast to 2031 - Product Image](http://www.researchandmarkets.com/product_images/12634/12634627_60px_jpg/rtd_beverages_market.jpg)
