Profile of retailer's shopper base, key performance indicators, sales and market shares
Liverpool's Mexico health & beauty shoppers are predominantly female (63.1%), it also attracts many male shoppers due to its extensive line of male grooming products (36.9%). According to the publisher's Q3 2021 Consumer Survey, 30.9% of Mexican consumers buy from Liverpool when purchasing health and beauty products. Liverpool's share of the health & beauty market in Mexico rose 0.1 ppt in 2021 versus 2020, reaching 1.5%. The retailer's market share has not been increasing consistently and has bounced between 1.4% and 1.5% over the past few years. Liverpool's online sales have risen from MXN20,380 million in 2020 to MXN22,418 million in 2021, increasing by 10%.
Liverpool's Mexico health & beauty shoppers are predominantly female (63.1%), it also attracts many male shoppers due to its extensive line of male grooming products (36.9%). According to the publisher's Q3 2021 Consumer Survey, 30.9% of Mexican consumers buy from Liverpool when purchasing health and beauty products. Liverpool's share of the health & beauty market in Mexico rose 0.1 ppt in 2021 versus 2020, reaching 1.5%. The retailer's market share has not been increasing consistently and has bounced between 1.4% and 1.5% over the past few years. Liverpool's online sales have risen from MXN20,380 million in 2020 to MXN22,418 million in 2021, increasing by 10%.
Scope
- Liverpool's wide assortment of products appeals to Mexican shoppers, and Liverpool's digital transformation and personalized shopping experience will strengthen its omnichannel strategy, Liverpool should expand its global footprint to improve its revenue
Reasons to Buy
- Gain a comprehensive knowledge on Liverpool business and develop a competitive advantage
- Investigate current trends in the Health & Beauty market to identify the best opportunities to exploit
- Analysis of key players in the Health & Beauty market segment in Mexico
Table of Contents
Executive Summary- Retailer's Shopper profile
- Health and beauty shopper profile
- Where Mexico consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & Beauty market
- Liverpool's market share
- Top 10 retailers' market share
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Walmart
- Farmacias del Ahorro
- Bodega Aurrera
- Amazon
- Liverpool
- Farmacias Similares
- Avon
- Natura
- Farmacias Benavides
- Jafra Cosmetics
