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The social media analytics market in Middle East & Africa is expected to grow from US$ 318.16 million in 2022 to US$ 912.45 million by 2028; it is estimated to grow at a CAGR of 19.2% from 2022 to 2028.
Upward Demand for Business Intelligence (BI)
The increasing competitiveness amongst businesses can be attributed to several factors that differ from country to country. Globalization, rising adoption of Industry 4.0, growing promotional activities, increasing brand awareness, and higher price sensitivity amongst consumers are a few major factors fueling the same. Thus, in a bid to gain a competitive edge, most enterprises have been exploring newer avenues for gaining intelligence on their competitors. Business intelligence (BI) uses different solutions and services to transform gathered data into actionable insights. Traditional BI was mostly restricted to identifying competitors and gathering as much information as possible on them but could not structure, analyze and provide meaningful insights from multivariate data pointers. Social media analytic solutions and services can provide varied BI information. It can aid in identifying competitors, understanding which and how they are utilizing social media platforms, understanding their strategy, compare own social results with competitors, and identifying gaps or threats in social strategy. Additionally, social media analytics can aid performance benchmarking of ad campaigns, understanding appropriate posting time, revealing customers' pain points, and differentiating one'ss brand from its competitors. Such benefits have led to a growing demand for gathering BI through social media analytics. For instance, Northern Light Group, LLC aided one of its clients to gain BI by developing and managing a knowledge management platform. Northern Light Business News and 5 other subscription-based market intelligence sources feed data to this platform. Similarly, NapoleonCat, developed by Napoleon Sp. z o.o. have been aiding collectible metal poster e-commerce site Displate (GWD CONCEPT Sp. z o.o.) to analyze their social media performance, connect to newer customers and gather BI on their competitors among others. All such factors collectively have been driving the social media analytics market growth. Several startups, providing social media analytic solutions, have come up in the past few years, again suggestive of the growing importance businesses place on social media analytics. NeenerAnalytics, Catalytics Datum, Astroscreen, ViralStat, and CircusSocial are some prominent startups providing such solutions. CircusSocial raised US$ 1.0 million in 2021 to fund its business activities, suggesting venture capitalists' faith in their solution's demand. The growing demand for BI and social media analytics is promoting the development of several such startups.Market Overview
Middle East & Africa social media analytics market Segmentation
The Middle East & Africa social media analytics market is segmented on the basis of component, application, deployment, organization size, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.- Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others.
- Based on deployment, the market is bifurcated into cloud and on-premise.
- Based on organization size, the market is bifurcated into large enterprises and SMEs.
- Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others.
- Based on country, the market is segmented into the South Africa, Saudi Arabia, the UAE, and Rest of Middle East & Africa. The UAE dominated the market share in 2022.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Social Media Analytics Market - By Component
1.3.2 MEA Social Media Analytics Market - By Application
1.3.3 MEA Social Media Analytics Market - By Deployment
1.3.4 MEA Social Media Analytics Market - By Organization Size
1.3.5 MEA Social Media Analytics Market - By Vertical
1.3.6 MEA Social Media Analytics Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Social Media Analytics Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Social Media Analytics Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Developing Importance of Social Media Platforms
5.1.2 Upward Demand for Business Intelligence (BI)
5.2 Market Restraints
5.2.1 Data Discretion and Security Concerns
5.3 Market Opportunities
5.3.1 Rising Number of Social Media Operators in Developing Nations
5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)
5.4 Future Trends
5.4.1 Increasing Amalgamation of AI in Social Media Analytics
5.4.2 Growing Importance of Customer Skill Management
5.5 Impact Analysis of Drivers and Restraints
6. Social Media Analytics Market - MEA Analysis
6.1 MEA Social Media Analytics Market Overview
6.2 MEA Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
7. MEA Social Media Analytics Market Analysis - By Component
7.1 Overview
7.2 Social Media Analytics Market, By Component (2021 and 2028)
7.3 Solutions
7.3.1 Overview
7.3.2 Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4.2.1 Professional Services
7.4.2.1.1 Overview
7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Managed Services
7.4.2.2.1 Overview
7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
8. MEA Social Media Analytics Market Analysis - By Application
8.1 Overview
8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028
8.3 Customer Experience Management
8.3.1 Overview
8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
8.4 Competitive Intelligence
8.4.1 Overview
8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)
8.5 Sales and Marketing Management
8.5.1 Overview
8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
9. MEA Social Media Analytics Market Analysis - By Deployment
9.1 Overview
9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028
9.3 Cloud
9.3.1 Overview
9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)
9.4 On-Premise
9.4.1 Overview
9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)
10. MEA Social Media Analytics Market Analysis - By Organization Size
10.1 Overview
10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028
10.3 Large Enterprises
10.3.1 Overview
10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
10.4 SMEs
10.4.1 Overview
10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)
11. MEA Social Media Analytics Market Analysis - By Vertical
11.1 Overview
11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)
11.4 IT & Telecom
11.4.1 Overview
11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
11.5 Media & Entertainment
11.5.1 Overview
11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
11.6 Retail & e-Commerce
11.6.1 Overview
11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
11.7 Others
11.7.1 Overview
11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
12. MEA Social Media Analytics Market - by Country Analysis
12.1 MEA: Social Media Analytics Market
12.1.1 Overview
12.1.2 MEA Social Media Analytics Market Breakdown, by Country
12.1.2.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.1.1 South Africa Social Media Analytics Market Breakdown, By Component
12.1.2.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services
12.1.2.1.2 South Africa Social Media Analytics Market Breakdown, By Application
12.1.2.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment
12.1.2.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size
12.1.2.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical
12.1.2.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component
12.1.2.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services
12.1.2.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application
12.1.2.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment
12.1.2.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size
12.1.2.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical
12.1.2.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.3.1 UAE Social Media Analytics Market Breakdown, By Component
12.1.2.3.1.1 UAE Social Media Analytics Market Breakdown, By Services
12.1.2.3.2 UAE Social Media Analytics Market Breakdown, By Application
12.1.2.3.3 UAE Social Media Analytics Market Breakdown, By Deployment
12.1.2.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size
12.1.2.3.5 UAE Social Media Analytics Market Breakdown, By Vertical
12.1.2.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component
12.1.2.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services
12.1.2.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application
12.1.2.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment
12.1.2.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size
12.1.2.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Merger and Acquisition
14. Company Profiles
14.1 Cision Ltd.
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Hootsuite Inc.
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 IBM Corporation
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Meltwater N. V
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Oracle Corporation
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Qualtrics International Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Salesforce, Inc.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Sprout Social, Inc.
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Talkwalker S.à.r.l.
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Zoho Corporation Pvt. Ltd.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About the Publisher
15.2 Word Index
List of Tables
Table 1. MEA Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
Table 2. MEA Social Media Analytics Market, by Country - Revenue and Forecast to 2028 (USD Million)
Table 3. South Africa Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 4. South Africa Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 5. South Africa Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 6. South Africa Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 7. South Africa Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 8. South Africa Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 9. Saudi Arabia Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 10. Saudi Arabia Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 11. Saudi Arabia Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 12. Saudi Arabia Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 13. Saudi Arabia Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 14. Saudi Arabia Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 15. UAE Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 16. UAE Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 17. UAE Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 18. UAE Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 19. UAE Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 20. UAE Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 21. Rest of MEA Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 22. Rest of MEA Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 23. Rest of MEA Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 24. Rest of MEA Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 25. Rest of MEA Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 26. Rest of MEA Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 27. List of Abbreviation
List of Figures
Figure 1. MEA Social Media Analytics Market Segmentation
Figure 2. MEA Social Media Analytics Market Segmentation - By Country
Figure 3. MEA Social Media Analytics Market Overview
Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market
Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market
Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market
Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market
Figure 8. Retail & e-Commerce Segment held the Largest Share of Social Media Analytics Market
Figure 9. UAE to Show Great Traction During Forecast Period
Figure 10. MEA: PEST Analysis
Figure 11. MEA Ecosystem Analysis
Figure 12. MEA Expert Opinion
Figure 13. MEA Social Media Analytics Market Impact Analysis of Drivers and Restraints
Figure 14. MEA Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. MEA Social Media Analytics Market Revenue Share, By Component (2021 and 2028)
Figure 16. MEA Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 17. MEA Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 18. MEA Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. MEA Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. MEA Social Media Analytics Market Breakdown, By Application (2021 and 2028)
Figure 21. MEA Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. MEA Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)
Figure 23. MEA Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)
Figure 24. MEA Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. MEA Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)
Figure 26. MEA Cloud Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. MEA On-Premise Market Revenue and Forecast to 2028(US$ Million)
Figure 28. MEA Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)
Figure 29. MEA Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 30. MEA SMEs Market Revenue and Forecast to 2028 (US$ Million)
Figure 31. MEA Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)
Figure 32. MEA BFSI Market Revenue and Forecast to 2028 (US$ Million)
Figure 33. MEA IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. MEA Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
Figure 35. MEA Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
Figure 36. MEA Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 37. MEA Social Media Analytics Market, by Country - Revenue (2021) (US$ Million)
Figure 38. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 39. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 40. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 41. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 42. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Cision Ltd.
- Hootsuite Inc.
- IBM Corporation
- Meltwater N.V.
- Oracle Corporation
- Qualtrics International Inc.
- Salesforce, Inc.
- Sprout Social, Inc.
- Talkwalker S.a.r.l
- Zoho Corporation Pvt. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 176 |
| Published | December 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 318.16 Million |
| Forecasted Market Value ( USD | $ 912.45 Million |
| Compound Annual Growth Rate | 19.2% |
| Regions Covered | Africa, Middle East |
