The toothpaste market in Europe is expected to grow from US$ 6,260.18 million in 2021 to US$ 8,210.32 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2021 to 2028.
In Europe, the oral care market has moved toward the premiumization of products. Players are now looking beyond simple cavity prevention. Players are offering products that are made premium by emphasizing extra features or overall mouth hygiene, including the gums and oral microbiome. The growing sustainability concerns, a desire for innovation, etc. are leading to the premiumization of oral care products. Players operating in the region are focusing on offering new products and bringing innovation. For instance, in February 2020,Colgate launched its Smile for Good toothpaste in Europe in a tube made with high-density polyethylene (HDPE), which is recyclable.In May 2021, Unilever'ss oral care brands including Signal, Pepsodent, and Closeup announced their plans to convert their entire toothpaste portfolio to recyclable tubes by 2025. Unilever'ss oral care brands have partnered with multiple packaging manufacturers to drive innovation. Such efforts by players for making innovative and differentiated products play an important role in the growth of the market.
Increasing Investments in Marketing and Promotional Campaigns
The rising expenditure made on marketing and advertising by leading brands in the market such as Procter & Gamble, Colgate, and Unilever, has surged the product sales and demand. For instance, as per the data published by Colgate Palmolive in July 2020, Colgate advertisement investments were estimated to be worthUSD 416 million in 2019, which is a rise of 3% from the previous year. Colgate has been riding on the higher-order calling advertising, going beyond the functional aspect of the brand. Colgate-Palmolive currently spends around 15% of its advertising budget on digital. The percentage as a proportion of its total spend in advertisement increases in some countries, particularly in markets such as the UK. In addition to this, the rising popularity of launching an advertising campaign based on special events is likely to boost the consumption rate. As a result, companies are investing massive amounts on promotional and advertising activities to attract consumers and launching and innovating new products to provide a wider variety of products to the consumers, as well as on digital advertisement and campaigns to increase and maintain their popularity.Market Overview
Europe holds significant growth opportunities for toothpaste market players. Oral health is an important aspect of consumers' growing desire to live better lives. Increased oral health awareness, as well as a better understanding of the underlying causes of dental problems, is contributing to the growth of the toothpaste market. Many people suffer from various oral health problems. As per the Oral Health Foundation, women are more likely to suffer from sensitive teeth than men. As female hormones cause greater blood flow to the gums, which causes them to be more sensitive. There is a high demand for toothpaste addressing sensitivity, bacteria management, etc. in the region. In Europe, the mint flavor in toothpaste is dominant. With the ever-growing demand for whiter teeth, the demand for such products including whitening toothpaste is increasing in the region. The natural options in oral care are driving a majority of the growth in the overall category. Natural toothpaste is one of the fastest-growing segments. Shifting consumer preference for chemical-free products is driving the demand for herbal or natural toothpaste in the region. Toothpaste with natural ingredients has become more popular as consumers look for natural alternatives. Players are also offering whitening and sensitivity relief products, products for kids, etc. all without artificial flavors and ingredients.In Europe, the oral care market has moved toward the premiumization of products. Players are now looking beyond simple cavity prevention. Players are offering products that are made premium by emphasizing extra features or overall mouth hygiene, including the gums and oral microbiome. The growing sustainability concerns, a desire for innovation, etc. are leading to the premiumization of oral care products. Players operating in the region are focusing on offering new products and bringing innovation. For instance, in February 2020,Colgate launched its Smile for Good toothpaste in Europe in a tube made with high-density polyethylene (HDPE), which is recyclable.In May 2021, Unilever'ss oral care brands including Signal, Pepsodent, and Closeup announced their plans to convert their entire toothpaste portfolio to recyclable tubes by 2025. Unilever'ss oral care brands have partnered with multiple packaging manufacturers to drive innovation. Such efforts by players for making innovative and differentiated products play an important role in the growth of the market.
Europe Toothpaste Market Segmentation
The Europe toothpaste market is segmented into type, end user, distribution channel, and country.- Based on type, the Europe toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment registered the largest market share in 2021.
- Based on end user, the Europe toothpaste market is bifurcated into adults and kids. Adults segment registered a larger market share in 2021.
- Based on base type, the Europe toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held a larger market share in 2021.
- Based on distribution channel, the Europe toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. Supermarkets and hypermarkets segment held the largest market share in 2021.
- Based on country, the market is segmented into France, Germany, Italy, UK, Russia, and the Rest of Europe. The Rest of Europe dominated the market share in 2021.
Table of Contents
Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. Europe Toothpaste Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Expert Opinion
5. Europe Toothpaste Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Dental Issues in Geriatric and Pediatric Population
5.1.2 Increasing Investments in Marketing and Promotional Campaigns
5.2 Market Restraints
5.2.1 Harmful Effects of Ingredients in Toothpaste
5.3 Market Opportunities
5.3.1 Rising Popularity of Herbal Products
5.4 Future Trends
5.4.1 Sustainable Toothpaste
5.5 Impact Analysis of Drivers and Restraint
6. Toothpaste Market - Europe Market Analysis
6.1 Europe Toothpaste Market - Revenue Forecasts to 2028 (US$ Million)
7. Europe Toothpaste Market Analysis - By Type
7.1 Overview
7.2 Europe Toothpaste Market, By Type (2020 and 2028)
7.3 Sensitivity
7.3.1 Overview
7.3.2 Sensitivity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Whitening
7.4.1 Overview
7.4.2 Whitening: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4.2.1 Anti-Cavity
7.4.2.1.1 Overview
7.4.2.1.2 Anti-Cavity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Others:
7.4.2.2.1 Overview:
7.4.2.2.2 Others: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Herbal/Natural
7.5.1 Overview
7.5.2 Herbal/Natural: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Smokers
7.6.1 Overview
7.6.2 Smokers: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.7 Medicated
7.7.1 Overview
7.7.2 Medicated: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8. Europe Toothpaste Market Analysis - By End User
8.1 Overview
8.2 Europe Toothpaste Market, By End User (2020 and 2028)
8.3 Adults
8.3.1 Overview
8.3.2 Adults: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Kids
8.4.1 Overview
8.4.2 Kids: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9. Europe Toothpaste Market Analysis - By Base Type
9.1 Overview
9.2 Europe Toothpaste Market, By Base Type (2020 and 2028)
9.3 Gel-Based
9.3.1 Overview
9.3.2 Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Non-Gel-Based
9.4.1 Overview
9.4.2 Non-Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10. Europe Toothpaste Market Analysis - By Distribution Channel
10.1 Overview
10.2 Europe Toothpaste Market, By Distribution Channel (2020 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.6 Drug Stores/Pharmacies
10.6.1 Overview
10.6.2 Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11. Europe Toothpaste Market - Country Analysis
11.1 Overview
11.1.1 Europe: Toothpaste Market, by Key Country
11.1.1.1 Germany: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 Germany: Toothpaste Market, by Type
11.1.1.1.2 Germany: Toothpaste Market, by End User
11.1.1.1.3 Germany: Toothpaste Market, by Base Type
11.1.1.1.4 Germany: Toothpaste Market, by Distribution Channel
11.1.1.2 France: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 France: Toothpaste Market, by Type
11.1.1.2.2 France: Toothpaste Market, by End User
11.1.1.2.3 France: Toothpaste Market, by Base Type
11.1.1.2.4 France: Toothpaste Market, by Distribution Channel
11.1.1.3 Italy: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Italy: Toothpaste Market, by Type
11.1.1.3.2 Italy: Toothpaste Market, by End User
11.1.1.3.3 Italy: Toothpaste Market, by Base Type
11.1.1.3.4 Italy: Toothpaste Market, by Distribution Channel
11.1.1.4 UK: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.4.1 UK: Toothpaste Market, by Type
11.1.1.4.2 UK: Toothpaste Market, by End User
11.1.1.4.3 UK: Toothpaste Market, by Base Type
11.1.1.4.4 UK: Toothpaste Market, by Distribution Channel
11.1.1.5 Russia: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.5.1 Russia: Toothpaste Market, by Type
11.1.1.5.2 Russia: Toothpaste Market, by End User
11.1.1.5.3 Russia: Toothpaste Market, by Base Type
11.1.1.5.4 Russia: Toothpaste Market, by Distribution Channel
11.1.1.6 Rest of Europe: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.6.1 Rest of Europe: Toothpaste Market, by Type
11.1.1.6.2 Rest of Europe: Toothpaste Market, by End User
11.1.1.6.3 Rest of Europe: Toothpaste Market, by Base Type
11.1.1.6.4 Rest of Europe: Toothpaste Market, by Distribution Channel
12. Industry Landscape
12.1 Business Planning and Strategy
12.2 Collaboration
13. Company Profiles
13.1 3M
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Colgate-Palmolive Company
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Henkel AG & COMPANY, KGAA
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Unilever
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 GlaxoSmithKline plc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Procter & Gamble
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Sunstar Suisse S.A.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Beverly Glen Laboratories, Inc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 The Himalaya Drug Company
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms
List of Tables
Table 1. Europe Toothpaste Market -Revenue Forecast to 2028 (US$ Million)
Table 2. Europe Toothpaste Market -Volume Forecast to 2028 (Million Units)
Table 3. Germany Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 4. Germany Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 5. Germany Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 6. Germany Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 7. Germany Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 8. Germany Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 9. Germany Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 10. Germany Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 11. Germany Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 12. Germany Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 13. France Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 14. France Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 15. France Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 16. France Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 17. France Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 18. France Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 19. France Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 20. France Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 21. France Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 22. France Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 23. Italy Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 24. Italy Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 25. Italy Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 26. Italy Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 27. Italy Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 28. Italy Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 29. Italy Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 30. Italy Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 31. Italy Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 32. Italy Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 33. UK Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 34. UK Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 35. UK Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 36. UK Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 37. UK Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 38. UK Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 39. UK Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 40. UK Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 41. UK Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 42. UK Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 43. Russia Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 44. Russia Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 45. Russia Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 46. Russia Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 47. Russia Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 48. Russia Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 49. Russia Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 50. Russia Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 51. Russia Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 52. Russia Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 53. Rest of Europe Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 54. Rest of Europe Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 55. Rest of Europe Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 56. Rest of Europe Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 57. Rest of Europe Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 58. Rest of Europe Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 59. Rest of Europe Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 60. Rest of Europe Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 61. Rest of Europe Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 62. Rest of Europe Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 63. Glossary of Term: Europe Toothpaste Market
List of Figures
Figure 1. Europe Toothpaste Market Segmentation
Figure 2. Europe Toothpaste Market Segmentation - By Country
Figure 3. Europe Toothpaste Market Overview
Figure 4. Whitening Segment Held Largest Share of Europe Toothpaste Market
Figure 5. Rest of Europe Held Largest Share of Europe Toothpaste Market
Figure 6. Europe: PEST Analysis
Figure 7. Expert Opinion
Figure 8. Europe Toothpaste Market Impact Analysis of Driver and Restraint
Figure 9. Europe: Toothpaste Market - Revenue Forecast to 2028 (US$ Million)
Figure 10. Europe Toothpaste Market Revenue Share, By Type (2020 and 2028)
Figure 11. Europe Sensitivity: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 12. Europe Whitening: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 13. Europe Anti-Cavity: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. Europe Others: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. Europe Herbal/Natural: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. Europe Smokers: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. Europe Medicated: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. Europe Toothpaste Market Revenue Share, By End User (2020 and 2028)
Figure 19. Europe Adults: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. Europe Kids: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. Europe Toothpaste Market Revenue Share, By Base Type (2020 and 2028)
Figure 22. Europe Gel-Based: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 23. Europe Non-Gel-Based: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 24. Europe Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)
Figure 25. Europe Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 26. Europe Convenience Stores: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 27. Europe Online Retail: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 28. Europe Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 29. Europe: Toothpaste Market, by Key Country - Revenue (2020) (US$ Million)
Figure 30. Europe: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)
Figure 31. Germany: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. France: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. Italy: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 34. UK: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 35. Russia: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 36. Rest of Europe: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & Co. KGaA
- Procter & Gamble
- Sunstar Suisse S.A
- The Himalaya Drug Company
- Unilever
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 147 |
| Published | December 2022 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 6260.18 Million |
| Forecasted Market Value ( USD | $ 8210.32 Million |
| Compound Annual Growth Rate | 4.0% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 9 |
