The toothpaste market in Asia Pacific is expected to grow from US$ 12,594.62 million in 2021 to US$ 16,946.52 million by 2028. It is estimated to grow at a CAGR of 5.0% from 2021 to 2028.
Rising Popularity of Herbal Products
The escalating preference and sales of herbal products among consumers can be a massive opportunity for renowned brands over the forecast period. Consumers are increasingly inclining towards natural products that are devoid of any chemicals, owing to the rising cases of tooth abrasions. Rising preference for chemical-free products and growing popularity of environmentally sustainable products are stimulating the demand for herbal products in the toothpaste market. The natural ingredients used arepudina satva, clove, neem, ginger, black pepper, tulsi, cardamom, and nutmeg, among others. These ingredients provide vital functional benefits for adequate protection of the teeth and offer a longer life to teeth and gums. With the increasing demand, major players functioning in the market are focusing on heavily investing in research and development for innovating new and improved toothpaste variants in terms of flavors, ingredients, and packaging. For instance, in November 2020, Auromere launched its popular fresh mint flavored herbal toothpaste in zero-waste glass jars, eco-friendly with a metal cap and wooden serving spoon for environmentally conscious consumers looking for an eco-friendly alternative to traditional toothpaste tubes. This packaging comprises no plastic and is 100% recyclable, distinguishing Auromere from its industry rivals and providing it a competitive edge over the others in the industry. Thus, increasing health-consciousness and rising demand for herbal ingredients, coupled with growing importance of oral hygiene among consumers, are anticipated to propel the growth of the toothpaste market.Market Overview
Asia Pacific is the largest region in terms of the consumption of toothpaste. Asia Pacific has a high population density, accounting for 60% global population, thereby making it the largest consumer. In Asia Pacific, China is one of the largest consumers of toothpaste. Factors such as a strong customer base, growing consciousness about oral health, hygiene, and changing lifestyles are among the major factors driving the growth of the toothpaste market. The fourth national oral health survey in China, conducted during 2015 - 2016, found a high prevalence of dental caries among people aged 65 - 74 years. In India, tooth sensitivity is highly prevalent. In the region, there is a high demand for need-based offerings, which include toothpaste addressing tooth sensitivity, whitening, gel-based, or with herbal and natural ingredients. These toothpaste categories will garner a larger share over the next few years. There is high demand for toothpaste with different flavors. With a marked shift in consumer demand for natural toothpaste, the natural and herbal sub-segment of the toothpaste market is growing at a faster rate. Also, the massive promotional and awareness campaigns by leading players are fueling the demand for herbal products, including toothpaste. Further, in many Southeast Asian countries, the smoking rate tends to be high, which will create demand for toothpaste specific for smokers. To cater to the rising demand, manufacturers are offering new and innovative products, which is further boosting the market growth. Many domestic brands are increasingly penetrating the regional market. Children have different dental needs than adults. Many brands are trying to capture children's interest in oral hygiene. For instance, in January 2018, Amway India announced its entry into the kid'ss oral care segment with the launch of Glister Kids toothpaste. This toothpaste has been designed to appeal to and engage children in a friendly way. Such developments also support the market growth in the region.Asia Pacific Toothpaste Market Segmentation
The Asia Pacific toothpaste market is segmented into type, end user, distribution channel, and country.- Based on by type, the Asia Pacific toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment registered the largest market share in 2021.
- Based on end user, the Asia Pacific toothpaste market is bifurcated into adults and kids. Adults segment registered the larger market share in 2021.
- Based on base type, the Asia Pacific toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held a larger market share in 2021.
- Based on distribution channel, the Asia Pacific toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. Supermarkets and hypermarkets segment held the largest market share in 2021.
- Based on country, the market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the market share in 2021.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. APAC Toothpaste Market Landscape
4.1 Market Overview
4.2 APAC PEST Analysis
4.3 Expert Opinion
5. APAC Toothpaste Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Dental Issues in Geriatric and Paediatric Population
5.1.2 Increasing Investments in Marketing and Promotional Campaigns
5.2 Market Restraints
5.2.1 Harmful Effects of Ingredients in Toothpaste
5.3 Market Opportunities
5.3.1 Rising Popularity of Herbal Products
5.4 Future Trends
5.4.1 Sustainable Toothpaste
5.5 Impact Analysis of Drivers and Restraint
6. Toothpaste Market - APAC Analysis
6.1 APAC Toothpaste Market - Revenue Forecasts to 2028 (US$ Million)
7. APAC Toothpaste Market Analysis - By Type
7.1 Overview
7.2 APAC Toothpaste Market, By Type (2020 and 2028)
7.3 Sensitivity
7.3.1 Overview
7.3.2 Sensitivity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Whitening
7.4.1 Overview
7.4.2 Whitening: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4.2.1 Anti-Cavity
7.4.2.1.1 Overview
7.4.2.1.2 Anti-Cavity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Others:
7.4.2.2.1 Overview:
7.4.2.2.2 Others: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Herbal/Natural
7.5.1 Overview
7.5.2 Herbal/Natural: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Smokers
7.6.1 Overview
7.6.2 Smokers: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.7 Medicated
7.7.1 Overview
7.7.2 Medicated: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8. APAC Toothpaste Market Analysis - By End User
8.1 Overview
8.2 APAC Toothpaste Market, By End User (2020 and 2028)
8.3 Adults
8.3.1 Overview
8.3.2 Adults: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Kids
8.4.1 Overview
8.4.2 Kids: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9. APAC Toothpaste Market Analysis - By Base Type
9.1 Overview
9.2 APAC Toothpaste Market, By Base Type (2020 and 2028)
9.3 Gel-Based
9.3.1 Overview
9.3.2 Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Non-Gel-Based
9.4.1 Overview
9.4.2 Non-Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10. APAC Toothpaste Market Analysis - By Distribution Channel
10.1 Overview
10.2 APAC Toothpaste Market, By Distribution Channel (2020 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.6 Drug Stores/Pharmacies
10.6.1 Overview
10.6.2 Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11. APAC Toothpaste Market - Country Analysis
11.1 Overview
11.1.1 Asia Pacific: Toothpaste Market, by Key Country
11.1.1.1 Australia: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 Australia : Toothpaste Market, by Type
11.1.1.1.2 Australia: Toothpaste Market, by End User
11.1.1.1.3 Australia: Toothpaste Market, by Base Type
11.1.1.1.4 Australia: Toothpaste Market, by Distribution Channel
11.1.1.2 China: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 China: Toothpaste Market, by Type
11.1.1.2.2 China: Toothpaste Market, by End User
11.1.1.2.3 China: Toothpaste Market, by Base Type
11.1.1.2.4 China: Toothpaste Market, by Distribution Channel
11.1.1.3 India: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 India : Toothpaste Market, by Type
11.1.1.3.2 India: Toothpaste Market, by End User
11.1.1.3.3 India: Toothpaste Market, by Base Type
11.1.1.3.4 India : Toothpaste Market, by Distribution Channel
11.1.1.4 Japan: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.4.1 Japan : Toothpaste Market, by Type
11.1.1.4.2 Japan : Toothpaste Market, by End User
11.1.1.4.3 Japan : Toothpaste Market, by Base Type
11.1.1.4.4 Japan : Toothpaste Market, by Distribution Channel
11.1.1.5 South Korea : Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.5.1 South Korea : Toothpaste Market, by Type
11.1.1.5.2 South Korea : Toothpaste Market, by End User
11.1.1.5.3 South Korea : Toothpaste Market, by Base Type
11.1.1.5.4 South Korea : Toothpaste Market, by Distribution Channel
11.1.1.6 Rest of Asia Pacific : Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.6.1 Rest of Asia Pacific : Toothpaste Market, by Type
11.1.1.6.2 Rest of Asia Pacific: Toothpaste Market, by End User
11.1.1.6.3 Rest of Asia Pacific : Toothpaste Market, by Base Type
11.1.1.6.4 Rest of Asia Pacific : Toothpaste Market, by Distribution Channel
12. Industry Landscape
12.1 Business Planning and Strategy
12.2 Collaboration
13. Company Profiles
13.1 3M
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Colgate-Palmolive Company
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Henkel AG & COMPANY, KGAA
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Unilever
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 GlaxoSmithKline plc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Procter & Gamble
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Sunstar Suisse S.A.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Lion Corporation
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Beverly Glen Laboratories, Inc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 The Himalaya Drug Company
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms
List of Tables
Table 1. APAC Toothpaste Market -Revenue Forecast to 2028 (US$ Million)
Table 2. APAC Toothpaste Market -Volume Forecast to 2028 (Million Units)
Table 3. Australia Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 4. Australia Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 5. Australia Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 6. Australia Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 7. Australia Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 8. Australia Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 9. Australia Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 10. Australia Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 11. Australia Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 12. Australia Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 13. China Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 14. China Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 15. China Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 16. China Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 17. China Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 18. China Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 19. China Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 20. China Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 21. China Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 22. China Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 23. India Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 24. India Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 25. India Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 26. India Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 27. India Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 28. India Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 29. India Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 30. India Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 31. India Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 32. India Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 33. Japan Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 34. Japan Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 35. Japan Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 36. Japan Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 37. Japan Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 38. Japan Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 39. Japan Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 40. Japan Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 41. Japan Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 42. Japan Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 43. South Korea Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 44. South Korea Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 45. South Korea Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 46. South Korea Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 47. South Korea Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 48. South Korea Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 49. South Korea Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 50. South Korea Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 51. South Korea Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 52. South Korea Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 53. Rest of Asia Pacific Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 54. Rest of Asia Pacific Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 55. Rest of APAC Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 56. Rest of Asia Pacific Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 57. Rest of Asia Pacific Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 58. Rest of Asia Pacific Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 59. Rest of Asia Pacific Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 60. Rest of Asia Pacific Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 61. Rest of Asia Pacific Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 62. Rest of Asia Pacific Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 63. Glossary of Term: APAC Toothpaste Market
List of Figures
Figure 1. APAC Toothpaste Market Segmentation
Figure 2. APAC Toothpaste Market Segmentation - By Country
Figure 3. APAC Toothpaste Market Overview
Figure 4. Whitening Segment Held Largest Share of APAC Toothpaste Market
Figure 5. Asia Pacific Region Held Largest Share of APAC Toothpaste Market
Figure 6. APAC: PEST Analysis
Figure 7. Expert Opinion
Figure 8. APAC Toothpaste Market Impact Analysis of Driver and Restraint
Figure 9. APAC: Toothpaste Market - Revenue Forecast to 2028 (US$ Million)
Figure 10. APAC Toothpaste Market Revenue Share, By Type (2020 and 2028)
Figure 11. APAC Sensitivity: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 12. APAC Whitening: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 13. APAC Anti-Cavity: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. APAC Others: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. APAC Herbal/Natural: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. APAC Smokers: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. APAC Medicated: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. APAC Toothpaste Market Revenue Share, By End User (2020 and 2028)
Figure 19. APAC Adults: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. APAC Kids: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. APAC Toothpaste Market Revenue Share, By Base Type (2020 and 2028)
Figure 22. APAC Gel-Based: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 23. APAC Non-Gel-Based: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 24. APAC Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)
Figure 25. APAC Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 26. APAC Convenience Stores: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 27. APAC Online Retail: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 28. APAC Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 29. Asia Pacific: Toothpaste Market, By Key Country - Revenue (2020) (US$ Million)
Figure 30. Asia Pacific: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)
Figure 31. Australia: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. China: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. India: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 34. Japan: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 35. South Korea: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 36. Rest of Asia Pacific: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Lion Corporation
- Procter & Gamble
- Sunstar Suisse S.A
- The Himalaya Drug Company
- Unilever
