United States Probiotics Market - Forecasts from 2023 to 2028

The United States probiotics market is expected to grow at a compound annual growth rate of 11.30% over the forecast period to reach a market size of US$22.160 billion in 2028 from US$10.472 billion in 2021.

This growth is attributed to various factors, including increasing consumer awareness, demand for natural and organic products, technological advancements, and rising health concerns.
One of the key developments in the United States probiotics market is the launch of innovative probiotic products by leading companies. For instance, Danone North America launched two new lines of probiotic-infused products in 2021, including a plant-based yogurt alternative and a line of children's yogurts. Similarly, Nestle Health Science expanded its range of probiotic supplements by launching two new probiotics targeted at kids' growth and their immune health.

The rising prevalence of digestive health issues in the United States is also a significant driver of the probiotics market. Companies are capitalizing on this trend by launching products that target specific digestive health issues. For example, Procter & Gamble launched a new line of probiotic supplements under the Metamucil brand in 2020, which is designed to support gut health.

A variety of factors are creating probiotics awareness.

First, the rise of social media and online health resources has made it easier for consumers to access information about the latest health trends and products, including probiotics. Second, consumers are increasingly interested in natural and organic products, and probiotics are often associated with these types of products. As a result, probiotics are becoming more popular among health-conscious consumers. Another factor contributing to the growth of the United States probiotics market is the increasing prevalence of digestive health issues such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD). Probiotics are known to support digestive health, which makes them an attractive option for consumers seeking relief from these conditions.

Some of the major players in the dietary supplements market in the USA, based on market share, brand recognition, and industry influence, include Pfizer Inc., Bayer AG, Amway Corporation, Herbalife Nutrition Ltd., and several others. The FDA's Center for Food Safety and Applied Nutrition (CFSAN) regulates dietary supplements in the United States and provides guidelines for their safety, labeling, and manufacturing practices. The government and private sector partnership involves ongoing collaboration, research, and education to ensure that dietary supplements are safe and effective for consumers. For instance, in 2021, the "Get the Facts!" campaign was initiated by the Council for Responsible Nutrition (CRN) in partnership with the National Advertising Division (NAD) of the Better Business Bureau. This campaign aims to provide consumers with accurate information about dietary supplements and combat false or misleading claims in supplement advertising.

Segmentation

By Ingredient

• Bacteria
• Lactobacilli
• Bifidobacterium
• Streptococcus Thermophilus
• Yeast
• Saccharomyces Boulardii
• Others

By Form

• Liquid
• Dry

By Application

• Functional Food and Beverages
• Dietary Supplements
• Animal Feed

By End-User

• Human
• Animal