Brazil Toys and Games Retail Market Summary, Competitive Analysis and Forecast to 2027

Toys & Games Retail in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
The Brazilian toys & games market had total revenues of $2.66 billion in 2022, representing a compound annual growth rate (CAGR) of 5.6% between 2017 and 2022.
According to in-house research, the total population of the country in 2022 stood at 214.8 million.
According to publisher figures, the birth rate in the country was around 14.2 per 1000 births in 2022.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Brazil
Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games retail market with five year forecasts

Reasons to Buy

What was the size of the Brazil toys & games retail market by value in 2022?
What will be the size of the Brazil toys & games retail market in 2027?
What factors are affecting the strength of competition in the Brazil toys & games retail market?
How has the market performed over the last five years?
What are the main segments that make up Brazil's toys & games retail market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Geography segmentation
4.2. Market distribution

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?

8 Company Profiles

8.1. Grupo BIG
8.2. Lojas Americanas SA
8.3. Magazine Luiza SA
8.4. Ri Happy Brinquedos Ltda.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Brazil toys & games retail market value: $ million, 2017-22
Table 2: Brazil toys & games retail market geography segmentation: $ million, 2022
Table 3: Brazil toys & games retail market distribution: % share, by value, 2022
Table 4: Brazil toys & games retail market value forecast: $ million, 2022-27
Table 5: Grupo BIG: key facts
Table 6: Lojas Americanas SA: key facts
Table 7: Lojas Americanas SA: Key Employees
Table 8: Magazine Luiza SA: key facts
Table 9: Magazine Luiza SA: Annual Financial Ratios
Table 10: Magazine Luiza SA: Key Employees
Table 11: Ri Happy Brinquedos Ltda.: key facts
Table 12: Brazil size of population (million), 2018-22
Table 13: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 14: Brazil gdp (current prices, $ billion), 2018-22
Table 15: Brazil inflation, 2018-22
Table 16: Brazil consumer price index (absolute), 2018-22
Table 17: Brazil exchange rate, 2018-22

List of Figures

Figure 1: Brazil toys & games retail market value: $ million, 2017-22
Figure 2: Brazil toys & games retail market geography segmentation: % share, by value, 2022
Figure 3: Brazil toys & games retail market distribution: % share, by value, 2022
Figure 4: Brazil toys & games retail market value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the toys & games retail market in Brazil, 2022
Figure 6: Drivers of buyer power in the toys & games retail market in Brazil, 2022
Figure 7: Drivers of supplier power in the toys & games retail market in Brazil, 2022
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Brazil, 2022
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Brazil, 2022
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Brazil, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Grupo BIG
Lojas Americanas SA
Magazine Luiza SA
Ri Happy Brinquedos Ltda.

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€338EUR$350USD£280GBP
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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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