Consumer beverage shopping habits are evolving. The most notable influence is online shopping, but work-from-home habits, on-the-go patterns, and sustainability preferences also have sway. Therefore, an analysis of consumer trends can give insight to ways in which packaging can present opportunities through additional sales, marketing initiatives, and product innovationsThere is No Single “Perfect” Beverage Packaging Option - See How Consumer Insights Can Guide Decisions
This report contains analysis and data-driven discussions relating to beverage packaging, including a look at concerns about inflation and pricing increases, sustainability views, work-from-home trends, and beverage shopping habits, behaviors, and attitudes.
This report makes use of analysis, data, trends, and customized cross tabs incorporating two survey resources:
- Proprietary data from the publisher’s proprietary national online survey conducted in April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August-September 2021, October-November 2021, November-December 2021, February 2022, May 2022. August 2022, November 2022, February 2023, May 2023, August 2023, September-October 2023, November-December 2023, and February-March 2024
- Syndicated national consumer survey results from MRI-Simmons Fall 2023 Report
Consumers’ opinion on the topics above is analyzed by the following metrics:
- age group
- gender
- urban/suburban/rural location
- household income
Scope of the Report
This study examines consumer insights and trends in the US regarding beverage packaging. Survey data display consumer sentiment and habits (e.g., sustainability, recycling, packaging priorities, shopping habits) for 2023 and 2024. The report also features historical highlights showing the evolution of pandemic outlook, vaccinations, mental and physical effects, inflation concerns, and work-from-home habits from 2020 to 2024. Beverage packaging demand (historical data from 2020 and forecasts through 2024) and beverage retail sales (historical data from 2019 and forecasts through 2027) are also presented.Table of Contents
- Introduction
- Beverage Industry Overview
- Economic Forecast
- Short-Term Beverage Production Trends
- Short-Term Beverage Packaging Trends
- Retail Beverage Sales: Historical Trends (2019-2022)
- Retail Beverage Sales: Forecast to 2027
- Short-Term Analysis
- Concerns about COVID-19 Exposure Remain
- Most Still Consider the Pandemic a Health Threat
- Concerns about COVID-19 Variants
- Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May
- Inflation & Prices
- Many Consumers Are Concerned about Inflation and Rising Food & Beverage Prices
- Cutting Back on Household Expenses
- Negative Personal Effects of the Pandemic
- Negative Effects Reported in 2020 & 2021
- Continuing Mental & Physical Health Effects
- Work-From-Home Trends
- Working from Home in 2023: Work from Home Ability and Frequency
- Work Habits in 2024: Typical Work Weeks
- Work Habits in 2024: Typical Work Arrangements
- Competitive Options for Packaged Beverages
- Where Consumers Buy Ready-to-Drink Packaged Beverages
- Sustainability Insights
- Recycling Attitudes & Environmental Responsibility
- Thoughts about Sustainability
- Importance of Various Sustainable Lifestyle Practices
- Concern About Chemicals in Packaging
- Consumer Perspectives on Packaging Sustainability
- Packaging Materials Ranked by Perceived Eco-Friendliness
- Sustainable Packaging Features Particularly Sought
- Attitudes About Recycling & Biodegradability
- Consumer Attitudes About Recycling
- Consumer Attitudes About Recyclable & Compostable Packaging
- Beverage Packaging Insights
- Sustainable Beverage Packaging Buying Habits
- Beverage Packaging Priorities
- Sustainability of Materials
- Packaging Design
- Size of Packaging
- Ready-To-Drink Beverage Purchasing By Packaging Type
- Nonalcoholic Beverages
- Alcoholic Beverages
- Ready-To-Drink Beverage Purchasing By Size of Packaging
- Nonalcoholic Beverages
- Alcoholic Beverages
