The North America Email Marketing Software Market should witness market growth of 10.0% CAGR during the forecast period (2022-2028).
Email marketing has purposes beyond just promoting deals. Each time a recipient clicks on the email, it promotes direct sales, fosters leads, and develops customer loyalty. It also raises brand exposure. However, preparing a list, grouping it into subgroups, delivering the emails, and generating feedback reports are all time-consuming steps in the bulk emailing process.
These are eliminated by email marketing software, which also automates many tedious processes. Additionally, it enables transparent ROI measurement and split-testing of campaigns. With the solution streaming essential indicators as they occur, it is possible to monitor a campaign's performance in real-time. This enables the drive to be changed immediately for a better result.
The region's expansion is attributable to the increasing adoption of cutting-edge technology, such as machine learning and industrial automation, and the companies' propensity toward digital transformation. In addition, North America is becoming the center of other industrial verticals, including IT & Telecom, healthcare, and energy & utility. As a result, these industrial verticals have a massive customer base that is anticipated to create new attractive prospects for CRM vendors.
The US market dominated the North America Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $598.9 million by 2028.The Canada market is poised to grow at a CAGR of 12.5% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 11.6% during (2022-2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
Email marketing has purposes beyond just promoting deals. Each time a recipient clicks on the email, it promotes direct sales, fosters leads, and develops customer loyalty. It also raises brand exposure. However, preparing a list, grouping it into subgroups, delivering the emails, and generating feedback reports are all time-consuming steps in the bulk emailing process.
These are eliminated by email marketing software, which also automates many tedious processes. Additionally, it enables transparent ROI measurement and split-testing of campaigns. With the solution streaming essential indicators as they occur, it is possible to monitor a campaign's performance in real-time. This enables the drive to be changed immediately for a better result.
The region's expansion is attributable to the increasing adoption of cutting-edge technology, such as machine learning and industrial automation, and the companies' propensity toward digital transformation. In addition, North America is becoming the center of other industrial verticals, including IT & Telecom, healthcare, and energy & utility. As a result, these industrial verticals have a massive customer base that is anticipated to create new attractive prospects for CRM vendors.
The US market dominated the North America Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $598.9 million by 2028.The Canada market is poised to grow at a CAGR of 12.5% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 11.6% during (2022-2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
Scope of the Study
By Vertical
- Retail & Consumer Goods
- Healthcare
- IT & Telecom
- Travel & Transportation
- Media & Entertainment
- BFSI
- Education
- Others
By Channel
- Business To Business
- Business To Customers
By Deployment Model
- Cloud
- On-premise
By Application
- Email Lead Generation
- Sales Reporting
- Customer Management
- Template Management
- Reporting & Analytics
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Intuit, Inc.
- HubSpot, Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM Group (Campaign Monitor)
- Zoho Corporation Pvt. Ltd.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jivox Corporation
- Martal Group
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Email Marketing Software Market, by Vertical
1.4.2 North America Email Marketing Software Market, by Channel
1.4.3 North America Email Marketing Software Market, by Deployment Model
1.4.4 North America Email Marketing Software Market, by Application
1.4.5 North America Email Marketing Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Email Marketing Software Market
Chapter 4. North America Email Marketing Software Market by Vertical
4.1 North America Retail & Consumer Goods Market by Country
4.2 North America Healthcare Market by Country
4.3 North America IT & Telecom Market by Country
4.4 North America Travel & Transportation Market by Country
4.5 North America Media & Entertainment Market by Country
4.6 North America BFSI Market by Country
4.7 North America Education Market by Country
4.8 North America Other Vertical Market by Country
Chapter 5. North America Email Marketing Software Market by Channel
5.1 North America Business To Business Market by Country
5.2 North America Business To Customers Market by Country
Chapter 6. North America Email Marketing Software Market by Deployment Model
6.1 North America Cloud Market by Country
6.2 North America On-premise Market by Country
Chapter 7. North America Email Marketing Software Market by Application
7.1 North America Email Lead Generation Market by Country
7.2 North America Sales Reporting Market by Country
7.3 North America Customer Management Market by Country
7.4 North America Template Management Market by Country
7.5 North America Reporting & Analytics Market by Country
7.6 North America Others Market by Country
Chapter 8. North America Email Marketing Software Market by Country
8.1 US Email Marketing Software Market
8.1.1 US Email Marketing Software Market by Vertical
8.1.2 US Email Marketing Software Market by Channel
8.1.3 US Email Marketing Software Market by Deployment Model
8.1.4 US Email Marketing Software Market by Application
8.2 Canada Email Marketing Software Market
8.2.1 Canada Email Marketing Software Market by Vertical
8.2.2 Canada Email Marketing Software Market by Channel
8.2.3 Canada Email Marketing Software Market by Deployment Model
8.2.4 Canada Email Marketing Software Market by Application
8.3 Mexico Email Marketing Software Market
8.3.1 Mexico Email Marketing Software Market by Vertical
8.3.2 Mexico Email Marketing Software Market by Channel
8.3.3 Mexico Email Marketing Software Market by Deployment Model
8.3.4 Mexico Email Marketing Software Market by Application
8.4 Rest of North America Email Marketing Software Market
8.4.1 Rest of North America Email Marketing Software Market by Vertical
8.4.2 Rest of North America Email Marketing Software Market by Channel
8.4.3 Rest of North America Email Marketing Software Market by Deployment Model
8.4.4 Rest of North America Email Marketing Software Market by Application
Chapter 9. Company Profiles
9.1 Salesforce.com, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Intuit, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.3 HubSpot, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Acquisitions and Mergers:
9.4 Benchmark Internet Group, LLC (Polaris Software, LLC)
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Acquisition and Mergers:
9.5 CM Group (Campaign Monitor)
9.5.1 Company Overview
9.5.2 Recent strategies and developments:
9.5.2.1 Product Launches and Product Expansions:
9.5.2.2 Acquisition and Mergers:
9.6 Zoho Corporation Pvt. Ltd.
9.6.1 Company Overview
9.6.2 Recent Strategies and Developments:
9.6.2.1 Product Launches and Product Expansions:
9.7 ConvertKit LLC
9.7.1 Company Overview
9.7.2 Recent strategies and developments:
9.7.2.1 Acquisition and Mergers:
9.8 AWeber Systems, Inc.
9.8.1 Company Overview
9.9 Jivox Corporation
9.9.1 Company Overview
9.10. Martal Group
9.10.1 Company Overview
Companies Mentioned
- Salesforce.com, Inc.
- Intuit, Inc.
- HubSpot, Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM Group (Campaign Monitor)
- Zoho Corporation Pvt. Ltd.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jivox Corporation
- Martal Group
Methodology
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