The Latin America, Middle East and Africa Mobile Analytics Market should witness market growth of 25.4% CAGR during the forecast period (2022-2028).
The integration of modern technologies like artificial intelligence (AI), machine learning (ML), and the cloud with mobile analytics is expected to drive the need for mobile analytics solutions. Mobile analytics tools help businesses analyze user behavior and provide a better customer experience. The market is also projected to rise as a result of the increasing usage of mobile analytics solutions across a number of industries, including BFSI, transportation & logistics, retail & e-Commerce, and IT & telecom, among others.
Key companies in this market are focused on new product launches to boost mobile app revenue and customer experience. For instance, Amazon Web Services Inc. (AWS) introduced 'Redshift RA3, ' new analytics features, in December 2019. The consumer may embrace data, scale computing, and store data separately with the aid of these new Redshift capabilities. Rising consumer awareness of the advantages of mobile analytics features is anticipated to accelerate market expansion.
It is reported that governments in different countries, such as Brazil, have increased their expenditures in developing technologies such as 5G, artificial intelligence (AI), big data, machine learning (ML), and cloud. Regarding the application of big data technologies in academics, Saudi Arabia is on par with the affluent nation. The Saudi Arabian education system is constantly expanding, and the authorities are implementing policies and programs to assist educators in providing high-quality training.
The Brazil market dominated the LAMEA Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $344.4 Million by 2028.The Argentina market is experiencing a CAGR of 26.1% during (2022-2028). Additionally, The UAE market would showcase a CAGR of 25.1% during (2022-2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
The integration of modern technologies like artificial intelligence (AI), machine learning (ML), and the cloud with mobile analytics is expected to drive the need for mobile analytics solutions. Mobile analytics tools help businesses analyze user behavior and provide a better customer experience. The market is also projected to rise as a result of the increasing usage of mobile analytics solutions across a number of industries, including BFSI, transportation & logistics, retail & e-Commerce, and IT & telecom, among others.
Key companies in this market are focused on new product launches to boost mobile app revenue and customer experience. For instance, Amazon Web Services Inc. (AWS) introduced 'Redshift RA3, ' new analytics features, in December 2019. The consumer may embrace data, scale computing, and store data separately with the aid of these new Redshift capabilities. Rising consumer awareness of the advantages of mobile analytics features is anticipated to accelerate market expansion.
It is reported that governments in different countries, such as Brazil, have increased their expenditures in developing technologies such as 5G, artificial intelligence (AI), big data, machine learning (ML), and cloud. Regarding the application of big data technologies in academics, Saudi Arabia is on par with the affluent nation. The Saudi Arabian education system is constantly expanding, and the authorities are implementing policies and programs to assist educators in providing high-quality training.
The Brazil market dominated the LAMEA Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $344.4 Million by 2028.The Argentina market is experiencing a CAGR of 26.1% during (2022-2028). Additionally, The UAE market would showcase a CAGR of 25.1% during (2022-2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
Scope of the Study
By Component
- Solution
- Services
By Application
- Mobile advertisement & Marketing Analytics
- Targeting & Behavioral Analytics
- Application Performance Analytics
- Others
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End-use
- Retail & E-commerce
- BFSI
- Government
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- Healthcare & Life Sciences
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Mobile Analytics Market, by Component
1.4.2 LAMEA Mobile Analytics Market, by Application
1.4.3 LAMEA Mobile Analytics Market, by Organization Size
1.4.4 LAMEA Mobile Analytics Market, by End-use
1.4.5 LAMEA Mobile Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. LAMEA Mobile Analytics Market by Component
4.1 LAMEA Solution Market by Country
4.2 LAMEA Services Market by Country
Chapter 5. LAMEA Mobile Analytics Market by Application
5.1 LAMEA Mobile advertisement & Marketing Analytics Market by Country
5.2 LAMEA Targeting & Behavioral Analytics Market by Country
5.3 LAMEA Application Performance Analytics Market by Country
5.4 LAMEA Others Market by Country
Chapter 6. LAMEA Mobile Analytics Market by Organization Size
6.1 LAMEA Large Enterprises Market by Country
6.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. LAMEA Mobile Analytics Market by End-use
7.1 LAMEA Retail & E-commerce Market by Country
7.2 LAMEA BFSI Market by Country
7.3 LAMEA Government Market by Country
7.4 LAMEA Travel & Hospitality Market by Country
7.5 LAMEA IT & Telecommunications Market by Country
7.6 LAMEA Media & Entertainment Market by Country
7.7 LAMEA Healthcare & Life Sciences Market by Country
7.8 LAMEA Others Market by Country
Chapter 8. LAMEA Mobile Analytics Market by Country
8.1 Brazil Mobile Analytics Market
8.1.1 Brazil Mobile Analytics Market by Component
8.1.2 Brazil Mobile Analytics Market by Application
8.1.3 Brazil Mobile Analytics Market by Organization Size
8.1.4 Brazil Mobile Analytics Market by End-use
8.2 Argentina Mobile Analytics Market
8.2.1 Argentina Mobile Analytics Market by Component
8.2.2 Argentina Mobile Analytics Market by Application
8.2.3 Argentina Mobile Analytics Market by Organization Size
8.2.4 Argentina Mobile Analytics Market by End-use
8.3 UAE Mobile Analytics Market
8.3.1 UAE Mobile Analytics Market by Component
8.3.2 UAE Mobile Analytics Market by Application
8.3.3 UAE Mobile Analytics Market by Organization Size
8.3.4 UAE Mobile Analytics Market by End-use
8.4 Saudi Arabia Mobile Analytics Market
8.4.1 Saudi Arabia Mobile Analytics Market by Component
8.4.2 Saudi Arabia Mobile Analytics Market by Application
8.4.3 Saudi Arabia Mobile Analytics Market by Organization Size
8.4.4 Saudi Arabia Mobile Analytics Market by End-use
8.5 South Africa Mobile Analytics Market
8.5.1 South Africa Mobile Analytics Market by Component
8.5.2 South Africa Mobile Analytics Market by Application
8.5.3 South Africa Mobile Analytics Market by Organization Size
8.5.4 South Africa Mobile Analytics Market by End-use
8.6 Nigeria Mobile Analytics Market
8.6.1 Nigeria Mobile Analytics Market by Component
8.6.2 Nigeria Mobile Analytics Market by Application
8.6.3 Nigeria Mobile Analytics Market by Organization Size
8.6.4 Nigeria Mobile Analytics Market by End-use
8.7 Rest of LAMEA Mobile Analytics Market
8.7.1 Rest of LAMEA Mobile Analytics Market by Component
8.7.2 Rest of LAMEA Mobile Analytics Market by Application
8.7.3 Rest of LAMEA Mobile Analytics Market by Organization Size
8.7.4 Rest of LAMEA Mobile Analytics Market by End-use
Chapter 9. Company Profiles
9.1 Oracle Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.5.2 Partnerships, Collaborations and Agreements:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Google LLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.8 Micro Focus International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 Tibco Software, Inc. (Vista Equity Partners)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:
Companies Mentioned
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Methodology
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