The North America Mobile Analytics Market should witness market growth of 17.6% CAGR during the forecast period (2022-2028).
In order to track users and screens, the majority of analytics tools require a library (an SDK) to be incorporated into the project code of the mobile app, at the very least, an initialization code. There is a different SDK needed for every platform, including iOS, Android, Windows Phone, etc. because SDKs vary by platform. Additional code is also needed for specific event tracking. This code enables analytics tools to track and count every user, app start, tap, event, and app crash, as well as any other user data, including device, operating system, version, and IP address (and probable location).
There are several applications for mobile analytics across numerous organizational divisions. It allows technical teams to identify issues before they have an impact on their business, and it helps marketing teams analyze and plan better marketing campaigns. It also helps UI & UX teams develop better experiences for application users. To make better product decisions, product managers evaluate funnels, events, conversion rates, frequently used screens, used devices, app versions, and operating systems of the consumers.
Due to the presence of numerous market participants in the region, including AppsFlyer, Google LLC, Kochava, Amazon Web Services, and many others, the North American region is anticipated to dominate the global app analytics market. Additionally, the region's supremacy in the adoption of cutting-edge technologies, including analytical solutions and artificial intelligence, as well as its capacity to spend on R&D skills, are some of the factors bolstering the market expansion.
The US market dominated the North America Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $3, 736.8 Million by 2028.The Canada market is poised to grow at a CAGR of 20.2% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 19.2% during (2022-2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
In order to track users and screens, the majority of analytics tools require a library (an SDK) to be incorporated into the project code of the mobile app, at the very least, an initialization code. There is a different SDK needed for every platform, including iOS, Android, Windows Phone, etc. because SDKs vary by platform. Additional code is also needed for specific event tracking. This code enables analytics tools to track and count every user, app start, tap, event, and app crash, as well as any other user data, including device, operating system, version, and IP address (and probable location).
There are several applications for mobile analytics across numerous organizational divisions. It allows technical teams to identify issues before they have an impact on their business, and it helps marketing teams analyze and plan better marketing campaigns. It also helps UI & UX teams develop better experiences for application users. To make better product decisions, product managers evaluate funnels, events, conversion rates, frequently used screens, used devices, app versions, and operating systems of the consumers.
Due to the presence of numerous market participants in the region, including AppsFlyer, Google LLC, Kochava, Amazon Web Services, and many others, the North American region is anticipated to dominate the global app analytics market. Additionally, the region's supremacy in the adoption of cutting-edge technologies, including analytical solutions and artificial intelligence, as well as its capacity to spend on R&D skills, are some of the factors bolstering the market expansion.
The US market dominated the North America Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $3, 736.8 Million by 2028.The Canada market is poised to grow at a CAGR of 20.2% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 19.2% during (2022-2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
Scope of the Study
By Component
- Solution
- Services
By Application
- Mobile advertisement & Marketing Analytics
- Targeting & Behavioral Analytics
- Application Performance Analytics
- Others
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End-use
- Retail & E-commerce
- BFSI
- Government
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- Healthcare & Life Sciences
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Mobile Analytics Market, by Component
1.4.2 North America Mobile Analytics Market, by Application
1.4.3 North America Mobile Analytics Market, by Organization Size
1.4.4 North America Mobile Analytics Market, by End-use
1.4.5 North America Mobile Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. North America Mobile Analytics Market by Component
4.1 North America Solution Market by Country
4.2 North America Services Market by Country
Chapter 5. North America Mobile Analytics Market by Application
5.1 North America Mobile advertisement & Marketing Analytics Market by Country
5.2 North America Targeting & Behavioral Analytics Market by Country
5.3 North America Application Performance Analytics Market by Country
5.4 North America Others Market by Country
Chapter 6. North America Mobile Analytics Market by Organization Size
6.1 North America Large Enterprises Market by Country
6.2 North America Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. North America Mobile Analytics Market by End-use
7.1 North America Retail & E-commerce Market by Country
7.2 North America BFSI Market by Country
7.3 North America Government Market by Country
7.4 North America Travel & Hospitality Market by Country
7.5 North America IT & Telecommunications Market by Country
7.6 North America Media & Entertainment Market by Country
7.7 North America Healthcare & Life Sciences Market by Country
7.8 North America Others Market by Country
Chapter 8. North America Mobile Analytics Market by Country
8.1 US Mobile Analytics Market
8.1.1 US Mobile Analytics Market by Component
8.1.2 US Mobile Analytics Market by Application
8.1.3 US Mobile Analytics Market by Organization Size
8.1.4 US Mobile Analytics Market by End-use
8.2 Canada Mobile Analytics Market
8.2.1 Canada Mobile Analytics Market by Component
8.2.2 Canada Mobile Analytics Market by Application
8.2.3 Canada Mobile Analytics Market by Organization Size
8.2.4 Canada Mobile Analytics Market by End-use
8.3 Mexico Mobile Analytics Market
8.3.1 Mexico Mobile Analytics Market by Component
8.3.2 Mexico Mobile Analytics Market by Application
8.3.3 Mexico Mobile Analytics Market by Organization Size
8.3.4 Mexico Mobile Analytics Market by End-use
8.4 Rest of North America Mobile Analytics Market
8.4.1 Rest of North America Mobile Analytics Market by Component
8.4.2 Rest of North America Mobile Analytics Market by Application
8.4.3 Rest of North America Mobile Analytics Market by Organization Size
8.4.4 Rest of North America Mobile Analytics Market by End-use
Chapter 9. Company Profiles
9.1 Oracle Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.5.2 Partnerships, Collaborations and Agreements:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Google LLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.8 Micro Focus International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 Tibco Software, Inc. (Vista Equity Partners)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:
Companies Mentioned
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Methodology
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