North America Magazine Advertising Market Size, Share & Industry Trends Analysis Report By Vertical (Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others), By Country and Growth Forecast, 2022 - 2028

The North America Magazine Advertising Market should witness market growth of -4.0% CAGR during the forecast period (2022-2028).

Magazines are often regarded as the most targeted kind of advertising media. The phrase 'survival of the discerning' has often been used in the sector. The number of magazines has increased steadily to meet the diverse needs of consumers, businesses, and industry in the areas of education, entertainment, and information.

Magazines are a generally appealing medium for a large number of marketers due to their accessibility to a wide variety of publications. Furthermore, both big and small firms use magazine advertising. The periodicals' high-interest readers are often prepared to pay more for them. There are occasions when a product is braided into a feature without the reader realising it.

A day at a certain spa may be the subject of a feature in which a variety of goods are featured. The spa and the items they employ are both advertised in this segment of the magazine. These articles have a lot of potential to promote a product since they are seen as offering guidance. By recommending the product in the magazine, they may advertise it to millions of individuals.

The market for cars in this area is quite large. There exists a critical mass of companies, engineers, inventors, and entrepreneurs in America who are all competing and developing innovation at the same time, often leading to advancements in the automobile sector. Additionally, Canada is North America's second-largest vehicle market. Imported vehicles make up around 75% of the new car market. In Canada, most foreign automakers have operations, and five of them - Ford, Toyota, General Motors, FCA, and Honda - have local production lines. Both countries have comparable regulatory settings for the auto sector, and more than 90% of their respective road safety legislation is in sync. It is predicted that the growing demand for automobile manufacturers to advertise would help the industry develop.

The US market dominated the North America Magazine Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1, 889.8 million by 2028.The Canada market is poised to grow at a CAGR of -1.8% during (2022-2028). Additionally, The Mexico market should witness a CAGR of -2.7% during (2022-2028).

Based on Vertical, the market is segmented into Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.

Scope of the Study

By Vertical

• Real Estate
• Retail
• Automotive
• FMCG
• Financial Services
• Media & Entertainment
• Education
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• News Corporation
• Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
• Global Business Leaders Mag.
• Gannett Co., Inc.
• Axel Springer SE
• Nine Entertainment Co. Holdings Limited
• Conduit, Inc.

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