The Latin America, Middle East and Africa Email Marketing Software Market should witness market growth of 12.4% CAGR during the forecast period (2022-2028).
An easy-to-use email builder is available in email marketing software, allowing users to preview emails before sending them. Drag-and-drop features, pre-built layouts, responsive design, and photo editing are all included in the builder.
A customized layout can also be split-tested, with the top-performing design duplicated and used in subsequent campaigns. Based on your analytics, the sender can divide the email list into more specific, smaller groups using the Mailing List Management module. For example, customers or subscribers may be a member of several groups depending on their profile.
For each subset of a mailing list, separate email marketing campaigns can be run. Automatic segmentation depending on geolocation, demographics, purchase history, autoresponder feedback, and other parameters, is a feature of several email marketing programs.
Two key factors boosting demand for marketing automation are the expanding use of social media and the practice of digital marketing. Additionally, small and medium-sized firms (SMEs) are implementing these solutions to increase marketing effectiveness and save costs. Email, websites, and social media are used more often by businesses of all kinds to advertise their goods and services. As a result of the rising adoption of digital marketing, companies are utilizing marketing automation software for lead generation and scoring, cross-selling and up-selling, customer relationship management, and targeted segmentation. As a result, the market for email marketing software is expanding in LAMEA due to emerging advanced marketing technologies.
The Brazil market dominated the LAMEA Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $36.9 million by 2028.The Argentina market is experiencing a CAGR of 13% during (2022-2028). Additionally, The UAE market would display a CAGR of 12.1% during (2022-2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
An easy-to-use email builder is available in email marketing software, allowing users to preview emails before sending them. Drag-and-drop features, pre-built layouts, responsive design, and photo editing are all included in the builder.
A customized layout can also be split-tested, with the top-performing design duplicated and used in subsequent campaigns. Based on your analytics, the sender can divide the email list into more specific, smaller groups using the Mailing List Management module. For example, customers or subscribers may be a member of several groups depending on their profile.
For each subset of a mailing list, separate email marketing campaigns can be run. Automatic segmentation depending on geolocation, demographics, purchase history, autoresponder feedback, and other parameters, is a feature of several email marketing programs.
Two key factors boosting demand for marketing automation are the expanding use of social media and the practice of digital marketing. Additionally, small and medium-sized firms (SMEs) are implementing these solutions to increase marketing effectiveness and save costs. Email, websites, and social media are used more often by businesses of all kinds to advertise their goods and services. As a result of the rising adoption of digital marketing, companies are utilizing marketing automation software for lead generation and scoring, cross-selling and up-selling, customer relationship management, and targeted segmentation. As a result, the market for email marketing software is expanding in LAMEA due to emerging advanced marketing technologies.
The Brazil market dominated the LAMEA Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $36.9 million by 2028.The Argentina market is experiencing a CAGR of 13% during (2022-2028). Additionally, The UAE market would display a CAGR of 12.1% during (2022-2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
Scope of the Study
By Vertical
- Retail & Consumer Goods
- Healthcare
- IT & Telecom
- Travel & Transportation
- Media & Entertainment
- BFSI
- Education
- Others
By Channel
- Business To Business
- Business To Customers
By Deployment Model
- Cloud
- On-premise
By Application
- Email Lead Generation
- Sales Reporting
- Customer Management
- Template Management
- Reporting & Analytics
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Intuit, Inc.
- HubSpot, Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM Group (Campaign Monitor)
- Zoho Corporation Pvt. Ltd.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jivox Corporation
- Martal Group
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Email Marketing Software Market, by Vertical
1.4.2 LAMEA Email Marketing Software Market, by Channel
1.4.3 LAMEA Email Marketing Software Market, by Deployment Model
1.4.4 LAMEA Email Marketing Software Market, by Application
1.4.5 LAMEA Email Marketing Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Email Marketing Software Market
Chapter 4. LAMEA Email Marketing Software Market by Vertical
4.1 LAMEA Retail & Consumer Goods Market by Country
4.2 LAMEA Healthcare Market by Country
4.3 LAMEA IT & Telecom Market by Country
4.4 LAMEA Travel & Transportation Market by Country
4.5 LAMEA Media & Entertainment Market by Country
4.6 LAMEA BFSI Market by Country
4.7 LAMEA Education Market by Country
4.8 LAMEA Other Vertical Market by Country
Chapter 5. LAMEA Email Marketing Software Market by Channel
5.1 LAMEA Business To Business Market by Country
5.2 LAMEA Business To Customers Market by Country
Chapter 6. LAMEA Email Marketing Software Market by Deployment Model
6.1 LAMEA Cloud Market by Country
6.2 LAMEA On-premise Market by Country
Chapter 7. LAMEA Email Marketing Software Market by Application
7.1 LAMEA Email Lead Generation Market by Country
7.2 LAMEA Sales Reporting Market by Country
7.3 LAMEA Customer Management Market by Country
7.4 LAMEA Template Management Market by Country
7.5 LAMEA Reporting & Analytics Market by Country
7.6 LAMEA Others Market by Country
Chapter 8. LAMEA Email Marketing Software Market by Country
8.1 Brazil Email Marketing Software Market
8.1.1 Brazil Email Marketing Software Market by Vertical
8.1.2 Brazil Email Marketing Software Market by Channel
8.1.3 Brazil Email Marketing Software Market by Deployment Model
8.1.4 Brazil Email Marketing Software Market by Application
8.2 Argentina Email Marketing Software Market
8.2.1 Argentina Email Marketing Software Market by Vertical
8.2.2 Argentina Email Marketing Software Market by Channel
8.2.3 Argentina Email Marketing Software Market by Deployment Model
8.2.4 Argentina Email Marketing Software Market by Application
8.3 UAE Email Marketing Software Market
8.3.1 UAE Email Marketing Software Market by Vertical
8.3.2 UAE Email Marketing Software Market by Channel
8.3.3 UAE Email Marketing Software Market by Deployment Model
8.3.4 UAE Email Marketing Software Market by Application
8.4 Saudi Arabia Email Marketing Software Market
8.4.1 Saudi Arabia Email Marketing Software Market by Vertical
8.4.2 Saudi Arabia Email Marketing Software Market by Channel
8.4.3 Saudi Arabia Email Marketing Software Market by Deployment Model
8.4.4 Saudi Arabia Email Marketing Software Market by Application
8.5 South Africa Email Marketing Software Market
8.5.1 South Africa Email Marketing Software Market by Vertical
8.5.2 South Africa Email Marketing Software Market by Channel
8.5.3 South Africa Email Marketing Software Market by Deployment Model
8.5.4 South Africa Email Marketing Software Market by Application
8.6 Nigeria Email Marketing Software Market
8.6.1 Nigeria Email Marketing Software Market by Vertical
8.6.2 Nigeria Email Marketing Software Market by Channel
8.6.3 Nigeria Email Marketing Software Market by Deployment Model
8.6.4 Nigeria Email Marketing Software Market by Application
8.7 Rest of LAMEA Email Marketing Software Market
8.7.1 Rest of LAMEA Email Marketing Software Market by Vertical
8.7.2 Rest of LAMEA Email Marketing Software Market by Channel
8.7.3 Rest of LAMEA Email Marketing Software Market by Deployment Model
8.7.4 Rest of LAMEA Email Marketing Software Market by Application
Chapter 9. Company Profiles
9.1 Salesforce.com, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Intuit, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.3 HubSpot, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Acquisitions and Mergers:
9.4 Benchmark Internet Group, LLC (Polaris Software, LLC)
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Acquisition and Mergers:
9.5 CM Group (Campaign Monitor)
9.5.1 Company Overview
9.5.2 Recent strategies and developments:
9.5.2.1 Product Launches and Product Expansions:
9.5.2.2 Acquisition and Mergers:
9.6 Zoho Corporation Pvt. Ltd.
9.6.1 Company Overview
9.6.2 Recent Strategies and Developments:
9.6.2.1 Product Launches and Product Expansions:
9.7 ConvertKit LLC
9.7.1 Company Overview
9.7.2 Recent strategies and developments:
9.7.2.1 Acquisition and Mergers:
9.8 AWeber Systems, Inc.
9.8.1 Company Overview
9.9 Jivox Corporation
9.9.1 Company Overview
9.10. Martal Group
9.10.1 Company Overview
Companies Mentioned
- Salesforce.com, Inc.
- Intuit, Inc.
- HubSpot, Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM Group (Campaign Monitor)
- Zoho Corporation Pvt. Ltd.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jivox Corporation
- Martal Group
Methodology
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