The Asia Pacific Mobile Analytics Market should witness market growth of 20.0% CAGR during the forecast period (2022-2028).
The design team can quickly track and evaluate what users are doing on certain mobile app screens and determine whether there are any variations between expected user behavior and actual user behavior with the use of custom events and funnels. For technical teams, an analytics tool is a need because it is the only method to comprehend the technical characteristics of app users, like their operating system version, resolution, and device type, network connectivity, and to optimize all of the code for the most prevalent ones.
Analytics is essential for finding technical issues with the mobile application, in addition to optimizing the code for the greatest user experience, to ensure that the app always works as intended and that other teams, like the product and marketing team, can appropriately make further optimizations.
Due to the growth in smartphone usage and the rise in mobile business emails, the Asia Pacific mobile analytics market is anticipated to expand rapidly over the course of the projected period. In addition, the growing Indian retail and e-commerce sector offers a substantial opportunity for mobile analytics suppliers. With the development of the country's internet infrastructure, the sectors will continue to expand dramatically, opening up huge opportunities for local suppliers.
The China market dominated the Asia Pacific Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1, 267.7 Million by 2028.The Japan market is estimated to grow a CAGR of 19.2% during (2022-2028). Additionally, The India market would experience a CAGR of 20.7% during (2022-2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
The design team can quickly track and evaluate what users are doing on certain mobile app screens and determine whether there are any variations between expected user behavior and actual user behavior with the use of custom events and funnels. For technical teams, an analytics tool is a need because it is the only method to comprehend the technical characteristics of app users, like their operating system version, resolution, and device type, network connectivity, and to optimize all of the code for the most prevalent ones.
Analytics is essential for finding technical issues with the mobile application, in addition to optimizing the code for the greatest user experience, to ensure that the app always works as intended and that other teams, like the product and marketing team, can appropriately make further optimizations.
Due to the growth in smartphone usage and the rise in mobile business emails, the Asia Pacific mobile analytics market is anticipated to expand rapidly over the course of the projected period. In addition, the growing Indian retail and e-commerce sector offers a substantial opportunity for mobile analytics suppliers. With the development of the country's internet infrastructure, the sectors will continue to expand dramatically, opening up huge opportunities for local suppliers.
The China market dominated the Asia Pacific Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1, 267.7 Million by 2028.The Japan market is estimated to grow a CAGR of 19.2% during (2022-2028). Additionally, The India market would experience a CAGR of 20.7% during (2022-2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
Scope of the Study
By Component
- Solution
- Services
By Application
- Mobile advertisement & Marketing Analytics
- Targeting & Behavioral Analytics
- Application Performance Analytics
- Others
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End-use
- Retail & E-commerce
- BFSI
- Government
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- Healthcare & Life Sciences
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Mobile Analytics Market, by Component
1.4.2 Asia Pacific Mobile Analytics Market, by Application
1.4.3 Asia Pacific Mobile Analytics Market, by Organization Size
1.4.4 Asia Pacific Mobile Analytics Market, by End-use
1.4.5 Asia Pacific Mobile Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. Asia Pacific Mobile Analytics Market by Component
4.1 Asia Pacific Solution Market by Country
4.2 Asia Pacific Services Market by Country
Chapter 5. Asia Pacific Mobile Analytics Market by Application
5.1 Asia Pacific Mobile advertisement & Marketing Analytics Market by Country
5.2 Asia Pacific Targeting & Behavioral Analytics Market by Country
5.3 Asia Pacific Application Performance Analytics Market by Country
5.4 Asia Pacific Others Market by Country
Chapter 6. Asia Pacific Mobile Analytics Market by Organization Size
6.1 Asia Pacific Large Enterprises Market by Country
6.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. Asia Pacific Mobile Analytics Market by End-use
7.1 Asia Pacific Retail & E-commerce Market by Country
7.2 Asia Pacific BFSI Market by Country
7.3 Asia Pacific Government Market by Country
7.4 Asia Pacific Travel & Hospitality Market by Country
7.5 Asia Pacific IT & Telecommunications Market by Country
7.6 Asia Pacific Media & Entertainment Market by Country
7.7 Asia Pacific Healthcare & Life Sciences Market by Country
7.8 Asia Pacific Others Market by Country
Chapter 8. Asia Pacific Mobile Analytics Market by Country
8.1 China Mobile Analytics Market
8.1.1 China Mobile Analytics Market by Component
8.1.2 China Mobile Analytics Market by Application
8.1.3 China Mobile Analytics Market by Organization Size
8.1.4 China Mobile Analytics Market by End-use
8.2 Japan Mobile Analytics Market
8.2.1 Japan Mobile Analytics Market by Component
8.2.2 Japan Mobile Analytics Market by Application
8.2.3 Japan Mobile Analytics Market by Organization Size
8.2.4 Japan Mobile Analytics Market by End-use
8.3 India Mobile Analytics Market
8.3.1 India Mobile Analytics Market by Component
8.3.2 India Mobile Analytics Market by Application
8.3.3 India Mobile Analytics Market by Organization Size
8.3.4 India Mobile Analytics Market by End-use
8.4 South Korea Mobile Analytics Market
8.4.1 South Korea Mobile Analytics Market by Component
8.4.2 South Korea Mobile Analytics Market by Application
8.4.3 South Korea Mobile Analytics Market by Organization Size
8.4.4 South Korea Mobile Analytics Market by End-use
8.5 Singapore Mobile Analytics Market
8.5.1 Singapore Mobile Analytics Market by Component
8.5.2 Singapore Mobile Analytics Market by Application
8.5.3 Singapore Mobile Analytics Market by Organization Size
8.5.4 Singapore Mobile Analytics Market by End-use
8.6 Malaysia Mobile Analytics Market
8.6.1 Malaysia Mobile Analytics Market by Component
8.6.2 Malaysia Mobile Analytics Market by Application
8.6.3 Malaysia Mobile Analytics Market by Organization Size
8.6.4 Malaysia Mobile Analytics Market by End-use
8.7 Rest of Asia Pacific Mobile Analytics Market
8.7.1 Rest of Asia Pacific Mobile Analytics Market by Component
8.7.2 Rest of Asia Pacific Mobile Analytics Market by Application
8.7.3 Rest of Asia Pacific Mobile Analytics Market by Organization Size
8.7.4 Rest of Asia Pacific Mobile Analytics Market by End-use
Chapter 9. Company Profiles
9.1 Oracle Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.5.2 Partnerships, Collaborations and Agreements:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Google LLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.8 Micro Focus International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 Tibco Software, Inc. (Vista Equity Partners)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:
Companies Mentioned
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Methodology
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