Social media analytics are being used by insurance companies all over the globe to improve their services and product offerings and obtain meaningful insights into consumer attitudes. Furthermore, increase in social media traffic in recent years is a driving factor for rise in demand for social media analytics-based insurance market. In addition, it helps to find the target audience and improves customer experience. However, complexities in the analytical workflow hampers the growth of the market such as, data identification, parameter setup, business rule definition, data preparation, execution, data modelling, and visualization. On the contrary, increase in adoption of cloud and AI based technology and technological advancements in the field of social media analytics are projected to provide major lucrative opportunities in the growth of the market.
The social media analytics-based insurance market is segmented on the basis of component, deployment mode, enterprise size, platform, end user, and region. By component, it is segmented into software and services. By deployment mode, it is bifurcated into on-premises and cloud. By enterprise size, it is segregated into large enterprises, and small and medium-sized enterprises (SMEs). By platform, the social media analytics-based insurance market is segmented into Facebook, LinkedIn, Twitter, Instagram, and YouTube. Facebook segment is further sub segmented into customer relationship management (CRM), predictive analytics, and credit scoring. The customer relationship management (CRM) is further divided into customer profiling & risk analysis, underwriting, and policy servicing. By end user, the social media analytics-based insurance market is segmented into insurance companies, government agencies and third-party administrators, brokers and consultancies. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA .
The report analyzes the profiles of key players operating in the social media analytics-based insurance market such as Adobe, Brandwatch, Cision U. S. Inc., Clarabridge, Digimind, GoodData Corporation, Hootsuite Inc. International Business Machines Corporation, Meltwater, Netbase Quid, Inc., Oracle, Salesforce, Inc., SAS Institute Inc., Sprout Social Inc., Talkwalker Inc., Kazee Indonesia and ViralStat. com. These players have adopted various strategies to increase their market penetration and strengthen their position in the social media analytics-based insurance industry.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the social media analytics-based insurance market analysis from 2021 to 2031 to identify the prevailing social media analytics-based insurance market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the social media analytics-based insurance market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global social media analytics-based insurance market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Component
- Tools
- Service
By Deployment Mode
- On-Premise
- Cloud
By Enterprise Size
- Large Enterprise
- Small and Medium-sized Enterprises (SMEs)
By Platforms
- YouTube
By End User
- Insurance Companies
- Government Agencies
- Third-party Administrators, Brokers and Consultancies
By Region
- North America
- U. S.
- Canada
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Adobe
- Brandwatch
- Cision U. S. Inc.
- Clarabridge
- Digimind
- GoodData Corporation
- Hootsuite Inc.
- International Business Machines Corporation
- Meltwater
- Netbase Quid, Inc.
- Oracle
- Salesforce, Inc.
- SAS Institute Inc.
- Sprout Social, Inc.
- Talkwalker Inc.
- Kazee Indonesia
- ViralStat. com
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
CHAPTER 4: SOCIAL MEDIA ANALYTICS-BASED INSURANCE MARKET, BY COMPONENT
4.1 Overview
4.1.1 Market size and forecast
4.2 Tools
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Service
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
CHAPTER 5: SOCIAL MEDIA ANALYTICS-BASED INSURANCE MARKET, BY DEPLOYMENT MODE
5.1 Overview
5.1.1 Market size and forecast
5.2 On-Premise
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Cloud
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
CHAPTER 6: SOCIAL MEDIA ANALYTICS-BASED INSURANCE MARKET, BY ENTERPRISE SIZE
6.1 Overview
6.1.1 Market size and forecast
6.2 Large Enterprise
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Small and Medium-sized Enterprises (SMEs)
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
CHAPTER 7: SOCIAL MEDIA ANALYTICS-BASED INSURANCE MARKET, BY PLATFORMS
7.1 Overview
7.1.1 Market size and forecast
7.2 Facebook
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 LinkedIn
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
7.4 Twitter
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by region
7.4.3 Market analysis by country
7.5 Instagram
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by region
7.5.3 Market analysis by country
7.6 YouTube
7.6.1 Key market trends, growth factors and opportunities
7.6.2 Market size and forecast, by region
7.6.3 Market analysis by country
CHAPTER 8: SOCIAL MEDIA ANALYTICS-BASED INSURANCE MARKET, BY END USER
8.1 Overview
8.1.1 Market size and forecast
8.2 Insurance Companies
8.2.1 Key market trends, growth factors and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market analysis by country
8.3 Government Agencies
8.3.1 Key market trends, growth factors and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market analysis by country
8.4 Third-party Administrators, Brokers and Consultancies
8.4.1 Key market trends, growth factors and opportunities
8.4.2 Market size and forecast, by region
8.4.3 Market analysis by country
CHAPTER 9: SOCIAL MEDIA ANALYTICS-BASED INSURANCE MARKET, BY REGION
9.1 Overview
9.1.1 Market size and forecast
9.2 North America
9.2.1 Key trends and opportunities
9.2.2 North America Market size and forecast, by Component
9.2.3 North America Market size and forecast, by Deployment Mode
9.2.4 North America Market size and forecast, by Enterprise Size
9.2.5 North America Market size and forecast, by Platforms
9.2.6 North America Market size and forecast, by End User
9.2.7 North America Market size and forecast, by country
9.2.7.1 U. S.
9.2.7.1.1 Market size and forecast, by Component
9.2.7.1.2 Market size and forecast, by Deployment Mode
9.2.7.1.3 Market size and forecast, by Enterprise Size
9.2.7.1.4 Market size and forecast, by Platforms
9.2.7.1.5 Market size and forecast, by End User
9.2.7.2 Canada
9.2.7.2.1 Market size and forecast, by Component
9.2.7.2.2 Market size and forecast, by Deployment Mode
9.2.7.2.3 Market size and forecast, by Enterprise Size
9.2.7.2.4 Market size and forecast, by Platforms
9.2.7.2.5 Market size and forecast, by End User
9.3 Europe
9.3.1 Key trends and opportunities
9.3.2 Europe Market size and forecast, by Component
9.3.3 Europe Market size and forecast, by Deployment Mode
9.3.4 Europe Market size and forecast, by Enterprise Size
9.3.5 Europe Market size and forecast, by Platforms
9.3.6 Europe Market size and forecast, by End User
9.3.7 Europe Market size and forecast, by country
9.3.7.1 United Kingdom
9.3.7.1.1 Market size and forecast, by Component
9.3.7.1.2 Market size and forecast, by Deployment Mode
9.3.7.1.3 Market size and forecast, by Enterprise Size
9.3.7.1.4 Market size and forecast, by Platforms
9.3.7.1.5 Market size and forecast, by End User
9.3.7.2 Germany
9.3.7.2.1 Market size and forecast, by Component
9.3.7.2.2 Market size and forecast, by Deployment Mode
9.3.7.2.3 Market size and forecast, by Enterprise Size
9.3.7.2.4 Market size and forecast, by Platforms
9.3.7.2.5 Market size and forecast, by End User
9.3.7.3 France
9.3.7.3.1 Market size and forecast, by Component
9.3.7.3.2 Market size and forecast, by Deployment Mode
9.3.7.3.3 Market size and forecast, by Enterprise Size
9.3.7.3.4 Market size and forecast, by Platforms
9.3.7.3.5 Market size and forecast, by End User
9.3.7.4 Italy
9.3.7.4.1 Market size and forecast, by Component
9.3.7.4.2 Market size and forecast, by Deployment Mode
9.3.7.4.3 Market size and forecast, by Enterprise Size
9.3.7.4.4 Market size and forecast, by Platforms
9.3.7.4.5 Market size and forecast, by End User
9.3.7.5 Spain
9.3.7.5.1 Market size and forecast, by Component
9.3.7.5.2 Market size and forecast, by Deployment Mode
9.3.7.5.3 Market size and forecast, by Enterprise Size
9.3.7.5.4 Market size and forecast, by Platforms
9.3.7.5.5 Market size and forecast, by End User
9.3.7.6 Netherlands
9.3.7.6.1 Market size and forecast, by Component
9.3.7.6.2 Market size and forecast, by Deployment Mode
9.3.7.6.3 Market size and forecast, by Enterprise Size
9.3.7.6.4 Market size and forecast, by Platforms
9.3.7.6.5 Market size and forecast, by End User
9.3.7.7 Rest of Europe
9.3.7.7.1 Market size and forecast, by Component
9.3.7.7.2 Market size and forecast, by Deployment Mode
9.3.7.7.3 Market size and forecast, by Enterprise Size
9.3.7.7.4 Market size and forecast, by Platforms
9.3.7.7.5 Market size and forecast, by End User
9.4 Asia-Pacific
9.4.1 Key trends and opportunities
9.4.2 Asia-Pacific Market size and forecast, by Component
9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
9.4.4 Asia-Pacific Market size and forecast, by Enterprise Size
9.4.5 Asia-Pacific Market size and forecast, by Platforms
9.4.6 Asia-Pacific Market size and forecast, by End User
9.4.7 Asia-Pacific Market size and forecast, by country
9.4.7.1 China
9.4.7.1.1 Market size and forecast, by Component
9.4.7.1.2 Market size and forecast, by Deployment Mode
9.4.7.1.3 Market size and forecast, by Enterprise Size
9.4.7.1.4 Market size and forecast, by Platforms
9.4.7.1.5 Market size and forecast, by End User
9.4.7.2 India
9.4.7.2.1 Market size and forecast, by Component
9.4.7.2.2 Market size and forecast, by Deployment Mode
9.4.7.2.3 Market size and forecast, by Enterprise Size
9.4.7.2.4 Market size and forecast, by Platforms
9.4.7.2.5 Market size and forecast, by End User
9.4.7.3 Japan
9.4.7.3.1 Market size and forecast, by Component
9.4.7.3.2 Market size and forecast, by Deployment Mode
9.4.7.3.3 Market size and forecast, by Enterprise Size
9.4.7.3.4 Market size and forecast, by Platforms
9.4.7.3.5 Market size and forecast, by End User
9.4.7.4 South Korea
9.4.7.4.1 Market size and forecast, by Component
9.4.7.4.2 Market size and forecast, by Deployment Mode
9.4.7.4.3 Market size and forecast, by Enterprise Size
9.4.7.4.4 Market size and forecast, by Platforms
9.4.7.4.5 Market size and forecast, by End User
9.4.7.5 Australia
9.4.7.5.1 Market size and forecast, by Component
9.4.7.5.2 Market size and forecast, by Deployment Mode
9.4.7.5.3 Market size and forecast, by Enterprise Size
9.4.7.5.4 Market size and forecast, by Platforms
9.4.7.5.5 Market size and forecast, by End User
9.4.7.6 Rest of Asia-Pacific
9.4.7.6.1 Market size and forecast, by Component
9.4.7.6.2 Market size and forecast, by Deployment Mode
9.4.7.6.3 Market size and forecast, by Enterprise Size
9.4.7.6.4 Market size and forecast, by Platforms
9.4.7.6.5 Market size and forecast, by End User
9.5 LAMEA
9.5.1 Key trends and opportunities
9.5.2 LAMEA Market size and forecast, by Component
9.5.3 LAMEA Market size and forecast, by Deployment Mode
9.5.4 LAMEA Market size and forecast, by Enterprise Size
9.5.5 LAMEA Market size and forecast, by Platforms
9.5.6 LAMEA Market size and forecast, by End User
9.5.7 LAMEA Market size and forecast, by country
9.5.7.1 Latin America
9.5.7.1.1 Market size and forecast, by Component
9.5.7.1.2 Market size and forecast, by Deployment Mode
9.5.7.1.3 Market size and forecast, by Enterprise Size
9.5.7.1.4 Market size and forecast, by Platforms
9.5.7.1.5 Market size and forecast, by End User
9.5.7.2 Middle East
9.5.7.2.1 Market size and forecast, by Component
9.5.7.2.2 Market size and forecast, by Deployment Mode
9.5.7.2.3 Market size and forecast, by Enterprise Size
9.5.7.2.4 Market size and forecast, by Platforms
9.5.7.2.5 Market size and forecast, by End User
9.5.7.3 Africa
9.5.7.3.1 Market size and forecast, by Component
9.5.7.3.2 Market size and forecast, by Deployment Mode
9.5.7.3.3 Market size and forecast, by Enterprise Size
9.5.7.3.4 Market size and forecast, by Platforms
9.5.7.3.5 Market size and forecast, by End User
CHAPTER 10: COMPANY LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments
CHAPTER 11: COMPANY PROFILES
11.1 Adobe
11.1.1 Company overview
11.1.2 Company snapshot
11.1.3 Operating business segments
11.1.4 Product portfolio
11.1.5 Business performance
11.1.6 Key strategic moves and developments
11.2 Brandwatch
11.2.1 Company overview
11.2.2 Company snapshot
11.2.3 Operating business segments
11.2.4 Product portfolio
11.2.5 Business performance
11.2.6 Key strategic moves and developments
11.3 Cision U. S. Inc.
11.3.1 Company overview
11.3.2 Company snapshot
11.3.3 Operating business segments
11.3.4 Product portfolio
11.3.5 Business performance
11.3.6 Key strategic moves and developments
11.4 Clarabridge
11.4.1 Company overview
11.4.2 Company snapshot
11.4.3 Operating business segments
11.4.4 Product portfolio
11.4.5 Business performance
11.4.6 Key strategic moves and developments
11.5 Digimind
11.5.1 Company overview
11.5.2 Company snapshot
11.5.3 Operating business segments
11.5.4 Product portfolio
11.5.5 Business performance
11.5.6 Key strategic moves and developments
11.6 GoodData Corporation
11.6.1 Company overview
11.6.2 Company snapshot
11.6.3 Operating business segments
11.6.4 Product portfolio
11.6.5 Business performance
11.6.6 Key strategic moves and developments
11.7 Hootsuite Inc.
11.7.1 Company overview
11.7.2 Company snapshot
11.7.3 Operating business segments
11.7.4 Product portfolio
11.7.5 Business performance
11.7.6 Key strategic moves and developments
11.8 International Business Machines Corporation
11.8.1 Company overview
11.8.2 Company snapshot
11.8.3 Operating business segments
11.8.4 Product portfolio
11.8.5 Business performance
11.8.6 Key strategic moves and developments
11.9 Meltwater
11.9.1 Company overview
11.9.2 Company snapshot
11.9.3 Operating business segments
11.9.4 Product portfolio
11.9.5 Business performance
11.9.6 Key strategic moves and developments
11.10 Netbase Quid, Inc.
11.10.1 Company overview
11.10.2 Company snapshot
11.10.3 Operating business segments
11.10.4 Product portfolio
11.10.5 Business performance
11.10.6 Key strategic moves and developments
11.11 Oracle
11.11.1 Company overview
11.11.2 Company snapshot
11.11.3 Operating business segments
11.11.4 Product portfolio
11.11.5 Business performance
11.11.6 Key strategic moves and developments
11.12 Salesforce, Inc.
11.12.1 Company overview
11.12.2 Company snapshot
11.12.3 Operating business segments
11.12.4 Product portfolio
11.12.5 Business performance
11.12.6 Key strategic moves and developments
11.13 SAS Institute Inc.
11.13.1 Company overview
11.13.2 Company snapshot
11.13.3 Operating business segments
11.13.4 Product portfolio
11.13.5 Business performance
11.13.6 Key strategic moves and developments
11.14 Sprout Social, Inc.
11.14.1 Company overview
11.14.2 Company snapshot
11.14.3 Operating business segments
11.14.4 Product portfolio
11.14.5 Business performance
11.14.6 Key strategic moves and developments
11.15 Talkwalker Inc.
11.15.1 Company overview
11.15.2 Company snapshot
11.15.3 Operating business segments
11.15.4 Product portfolio
11.15.5 Business performance
11.15.6 Key strategic moves and developments
11.16 Kazee Indonesia
11.16.1 Company overview
11.16.2 Company snapshot
11.16.3 Operating business segments
11.16.4 Product portfolio
11.16.5 Business performance
11.16.6 Key strategic moves and developments
11.17 ViralStat. com
11.17.1 Company overview
11.17.2 Company snapshot
11.17.3 Operating business segments
11.17.4 Product portfolio
11.17.5 Business performance
11.17.6 Key strategic moves and developments
Executive Summary
According to this report, titled, 'Social Media Analytics-Based Insurance Market,' the social media analytics-based insurance market size was valued at $3.5 billion in 2021, and is estimated to reach $33.0 billion by 2031, growing at a CAGR of 25.5% from 2022 to 2031.Furthermore, major market players are undertaking various strategies to increase the competition and offer enhanced services to their customers. For instance, in August 2020, Brandwatch, a digital consumer intelligence company, announced a partnership with Kinetiq, the pioneer of real-time TV intelligence for brand, to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq’s data from over 2,600 TV stations across more than 85 countries into the Brandwatch consumer research platform alongside the world’s largest social data archive and its suite of AI-powered analytics, customer experience management, alerting and reporting tools. These is a major driving factor for the social media analytics-based insurance market growth.
On the basis of platform, the Facebook segment acquires major social media analytics-based insurance market share. This is attributed to the fact that Facebook is a great channel that contains information about the current, and potential customers and insurers can harvest this critical information to make significant product developments. Furthermore, insurers can mine crucial customer data and utilize predictive analytics to gain valuable insights from Facebook, which ultimately help their customers to reach better underwriting decisions.
By region, North America attained the highest growth in 2021. This is attributed to the rapid advancements in the insurance industry, owing to modern technologies such as machine learning, blockchain, big data, and artificial intelligence has contributed toward growth of the social media analytics-based insurance market in this region. In addition, increase in awareness of insurance analytical tools among insurance companies, government agencies, and third-party administrators, brokers, and consultancies surge in partnership for adopting & implementing insurance analytical tools are the major factors that influence the growth of the social media analytics-based insurance market trends in this region.
COVID-19 had a positive impact on the market since, the increasing number of cloud adoption and Artificial Intelligence (AI) among the insurance providers. In addition, most individuals stayed at home at that period, which caused social media sites to become crowded. Therefore, due to the widespread use of social media platforms for communication, many banking organizations, financial institutions, and insurance businesses have started using these channels to interact with their clients and the general public Therefore, the COVID-19 positively impacted the social media analytics-based insurance market.
Key findings of the study
By component, the tools segment led the social media analytics-based insurance market in terms of revenue in 2021.By deployment mode, the on-premise segment accounted for the highest social media analytics-based insurance market share in 2021.
By end user, the insurance companies segment accounted for the highest social media analytics-based insurance market trends in 2021.
By region, North America generated the highest revenue in 2021.
The report profiles of key players operating in the social media analytics-based insurance market analysis such as Adobe, Brandwatch, Cision U.S. Inc., Clarabridge, Digimind, GoodData Corporation, Hootsuite Inc. International Business Machines Corporation, Meltwater, Netbase Quid, Inc., Oracle, Salesforce, Inc., SAS Institute Inc., Sprout Social Inc., Talkwalker Inc., Kazee Indonesia and ViralStat.com. These players have adopted various strategies to increase their market penetration and strengthen their position in the social media analytics-based insurance industry.
Companies Mentioned
- Adobe
- Brandwatch
- Cision U.S. Inc.
- Clarabridge
- Digimind
- Gooddata Corporation
- Hootsuite Inc.
- International Business Machines Corporation
- Meltwater
- Netbase Quid, Inc.
- Oracle
- Salesforce, Inc.
- Sas Institute Inc.
- Sprout Social, Inc.
- Talkwalker Inc.
- Kazee Indonesia
- Viralstat.Com
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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