Toothpaste is used for the promotion of oral hygiene. It is abrasive to help remove plaque and food particles from teeth. Sensitivity toothpaste is specially crafted for consumers who suffer from sensitivity. It acts either by covering dentinal tubules or by desensitizing nerve terminals of dentinal tubules. Sensitive toothpaste also includes fluoride which has been demonstrated to reinforce tooth enamel and avoid tooth decay. It contains ingredients such as potassium nitrate and strontium chloride that blocks pain receptors from warm and cold temperature or sweets and helps to alleviate the pain of the customer.
The global sensitive toothpaste market has been witnessing notable growth, owing to the easy availability of toothpaste and increase in investments in marketing and advertising campaigns by key market players. Leading brands in the industry, like Colgate, Procter & Gamble, Unilever, and others, have increased their marketing and advertising expenses, which has boosted their product sales and demand. Consumption of tobacco-based products and a sugar-rich diet leads to major dental problems. Consumers have, therefore, started to pay attention to their oral hygiene, leading to increased demand for sensitive toothpaste. These factors contribute toward market growth.
The North America sensitive toothpaste market is projected to witness fastest growth during the forecast period, owing to high expense of dental care in North America. It motivates people to take better care of their teeth, which increases the demand for sensitive toothpaste. According to statistics provided by the CDC, more than 1 in 4 Americans suffer from untreated dental decay. People use sensitive toothpaste more frequently to stop the acceleration. Nearly 46% of Americans aged 30 or older have gum disease, according to the Centers for Disease Control and Prevention. This is an important factor that drives sensitive toothpaste sales in North America.
The sensitive toothpaste market is segmented on the basis of type, application, age group, distribution channel, and region. On the basis of type, the market is bifurcated into highly sensitive and low sensitive. On the basis of application, the market is categorized into whitening, rapid relief, and herbal. On the basis of age group, the market is bifurcated into kids and adults. On the basis of distribution channel, the market is categorized into supermarkets & hypermarkets, independent retail stores, pharmacy, and online sales channel. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the sensitive toothpaste market include Amway Corp, Church & Dwight Co, Inc, Colgate-Palmolive Company, Coswell SPA, Dabur, Johnson & Johnson Services, Inc, Lion Corporation, Patanjali Ayurved, Procter & Gamble, Unilever Plc.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sensitive toothpaste market analysis from 2021 to 2031 to identify the prevailing sensitive toothpaste market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sensitive toothpaste market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global sensitive toothpaste market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Application
- Whitening
- Rapid Relief
- Herbal
By Age Group
- Kids
- Adults
By Distribution Channel
- Supermarket/Hypermarkets
- Independent retail stores
- Pharmacy
- Online sales channel
By Type
- Low Sensitive Toothpaste
- Highly Sensitive Toothpaste
By Region
- North America
- U. S.
- Canada
- Mexico
- Europe
- Germany
- UK
- Russia
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest Of Asia Pacific
- LAMEA
- Brazil
- Turkey
- South Africa
- UAE
- Rest of LAMEA
Key Market Players
- Amway Corp
- Church & Dwight Co, Inc
- Colgate-Palmolive Company
- Coswell SPA
- Dabur
- Johnson & Johnson Services, Inc
- Lion Corporation
- Patanjali Ayurved
- Procter & Gamble
- Unilever Plc
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
3.7. Value Chain Analysis
CHAPTER 4: SENSITIVE TOOTHPASTE MARKET, BY TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Highly Sensitive Toothpaste
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Low Sensitive Toothpaste
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
CHAPTER 5: SENSITIVE TOOTHPASTE MARKET, BY APPLICATION
5.1 Overview
5.1.1 Market size and forecast
5.2 Whitening
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Rapid Relief
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
5.4 Herbal
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market analysis by country
CHAPTER 6: SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP
6.1 Overview
6.1.1 Market size and forecast
6.2 Kids
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Adults
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
CHAPTER 7: SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL
7.1 Overview
7.1.1 Market size and forecast
7.2 Supermarket/Hypermarkets
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 Independent retail stores
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
7.4 Pharmacy
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by region
7.4.3 Market analysis by country
7.5 Online sales channel
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by region
7.5.3 Market analysis by country
CHAPTER 8: SENSITIVE TOOTHPASTE MARKET, BY REGION
8.1 Overview
8.1.1 Market size and forecast
8.2 North America
8.2.1 Key trends and opportunities
8.2.2 North America Market size and forecast, by Type
8.2.3 North America Market size and forecast, by Application
8.2.4 North America Market size and forecast, by Age Group
8.2.5 North America Market size and forecast, by Distribution Channel
8.2.6 North America Market size and forecast, by country
8.2.6.1 U. S.
8.2.6.1.1 Market size and forecast, by Type
8.2.6.1.2 Market size and forecast, by Application
8.2.6.1.3 Market size and forecast, by Age Group
8.2.6.1.4 Market size and forecast, by Distribution Channel
8.2.6.2 Canada
8.2.6.2.1 Market size and forecast, by Type
8.2.6.2.2 Market size and forecast, by Application
8.2.6.2.3 Market size and forecast, by Age Group
8.2.6.2.4 Market size and forecast, by Distribution Channel
8.2.6.3 Mexico
8.2.6.3.1 Market size and forecast, by Type
8.2.6.3.2 Market size and forecast, by Application
8.2.6.3.3 Market size and forecast, by Age Group
8.2.6.3.4 Market size and forecast, by Distribution Channel
8.3 Europe
8.3.1 Key trends and opportunities
8.3.2 Europe Market size and forecast, by Type
8.3.3 Europe Market size and forecast, by Application
8.3.4 Europe Market size and forecast, by Age Group
8.3.5 Europe Market size and forecast, by Distribution Channel
8.3.6 Europe Market size and forecast, by country
8.3.6.1 Germany
8.3.6.1.1 Market size and forecast, by Type
8.3.6.1.2 Market size and forecast, by Application
8.3.6.1.3 Market size and forecast, by Age Group
8.3.6.1.4 Market size and forecast, by Distribution Channel
8.3.6.2 UK
8.3.6.2.1 Market size and forecast, by Type
8.3.6.2.2 Market size and forecast, by Application
8.3.6.2.3 Market size and forecast, by Age Group
8.3.6.2.4 Market size and forecast, by Distribution Channel
8.3.6.3 Russia
8.3.6.3.1 Market size and forecast, by Type
8.3.6.3.2 Market size and forecast, by Application
8.3.6.3.3 Market size and forecast, by Age Group
8.3.6.3.4 Market size and forecast, by Distribution Channel
8.3.6.4 France
8.3.6.4.1 Market size and forecast, by Type
8.3.6.4.2 Market size and forecast, by Application
8.3.6.4.3 Market size and forecast, by Age Group
8.3.6.4.4 Market size and forecast, by Distribution Channel
8.3.6.5 Italy
8.3.6.5.1 Market size and forecast, by Type
8.3.6.5.2 Market size and forecast, by Application
8.3.6.5.3 Market size and forecast, by Age Group
8.3.6.5.4 Market size and forecast, by Distribution Channel
8.3.6.6 Spain
8.3.6.6.1 Market size and forecast, by Type
8.3.6.6.2 Market size and forecast, by Application
8.3.6.6.3 Market size and forecast, by Age Group
8.3.6.6.4 Market size and forecast, by Distribution Channel
8.3.6.7 Rest of Europe
8.3.6.7.1 Market size and forecast, by Type
8.3.6.7.2 Market size and forecast, by Application
8.3.6.7.3 Market size and forecast, by Age Group
8.3.6.7.4 Market size and forecast, by Distribution Channel
8.4 Asia-Pacific
8.4.1 Key trends and opportunities
8.4.2 Asia-Pacific Market size and forecast, by Type
8.4.3 Asia-Pacific Market size and forecast, by Application
8.4.4 Asia-Pacific Market size and forecast, by Age Group
8.4.5 Asia-Pacific Market size and forecast, by Distribution Channel
8.4.6 Asia-Pacific Market size and forecast, by country
8.4.6.1 China
8.4.6.1.1 Market size and forecast, by Type
8.4.6.1.2 Market size and forecast, by Application
8.4.6.1.3 Market size and forecast, by Age Group
8.4.6.1.4 Market size and forecast, by Distribution Channel
8.4.6.2 Japan
8.4.6.2.1 Market size and forecast, by Type
8.4.6.2.2 Market size and forecast, by Application
8.4.6.2.3 Market size and forecast, by Age Group
8.4.6.2.4 Market size and forecast, by Distribution Channel
8.4.6.3 India
8.4.6.3.1 Market size and forecast, by Type
8.4.6.3.2 Market size and forecast, by Application
8.4.6.3.3 Market size and forecast, by Age Group
8.4.6.3.4 Market size and forecast, by Distribution Channel
8.4.6.4 South Korea
8.4.6.4.1 Market size and forecast, by Type
8.4.6.4.2 Market size and forecast, by Application
8.4.6.4.3 Market size and forecast, by Age Group
8.4.6.4.4 Market size and forecast, by Distribution Channel
8.4.6.5 Australia
8.4.6.5.1 Market size and forecast, by Type
8.4.6.5.2 Market size and forecast, by Application
8.4.6.5.3 Market size and forecast, by Age Group
8.4.6.5.4 Market size and forecast, by Distribution Channel
8.4.6.6 Rest Of Asia Pacific
8.4.6.6.1 Market size and forecast, by Type
8.4.6.6.2 Market size and forecast, by Application
8.4.6.6.3 Market size and forecast, by Age Group
8.4.6.6.4 Market size and forecast, by Distribution Channel
8.5 LAMEA
8.5.1 Key trends and opportunities
8.5.2 LAMEA Market size and forecast, by Type
8.5.3 LAMEA Market size and forecast, by Application
8.5.4 LAMEA Market size and forecast, by Age Group
8.5.5 LAMEA Market size and forecast, by Distribution Channel
8.5.6 LAMEA Market size and forecast, by country
8.5.6.1 Brazil
8.5.6.1.1 Market size and forecast, by Type
8.5.6.1.2 Market size and forecast, by Application
8.5.6.1.3 Market size and forecast, by Age Group
8.5.6.1.4 Market size and forecast, by Distribution Channel
8.5.6.2 Turkey
8.5.6.2.1 Market size and forecast, by Type
8.5.6.2.2 Market size and forecast, by Application
8.5.6.2.3 Market size and forecast, by Age Group
8.5.6.2.4 Market size and forecast, by Distribution Channel
8.5.6.3 South Africa
8.5.6.3.1 Market size and forecast, by Type
8.5.6.3.2 Market size and forecast, by Application
8.5.6.3.3 Market size and forecast, by Age Group
8.5.6.3.4 Market size and forecast, by Distribution Channel
8.5.6.4 UAE
8.5.6.4.1 Market size and forecast, by Type
8.5.6.4.2 Market size and forecast, by Application
8.5.6.4.3 Market size and forecast, by Age Group
8.5.6.4.4 Market size and forecast, by Distribution Channel
8.5.6.5 Rest of LAMEA
8.5.6.5.1 Market size and forecast, by Type
8.5.6.5.2 Market size and forecast, by Application
8.5.6.5.3 Market size and forecast, by Age Group
8.5.6.5.4 Market size and forecast, by Distribution Channel
CHAPTER 9: COMPANY LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Key developments
CHAPTER 10: COMPANY PROFILES
10.1 Amway Corp
10.1.1 Company overview
10.1.2 Company snapshot
10.1.3 Operating business segments
10.1.4 Product portfolio
10.1.5 Business performance
10.1.6 Key strategic moves and developments
10.2 Church & Dwight Co,Inc
10.2.1 Company overview
10.2.2 Company snapshot
10.2.3 Operating business segments
10.2.4 Product portfolio
10.2.5 Business performance
10.2.6 Key strategic moves and developments
10.3 Colgate-Palmolive Company
10.3.1 Company overview
10.3.2 Company snapshot
10.3.3 Operating business segments
10.3.4 Product portfolio
10.3.5 Business performance
10.3.6 Key strategic moves and developments
10.4 Coswell SPA
10.4.1 Company overview
10.4.2 Company snapshot
10.4.3 Operating business segments
10.4.4 Product portfolio
10.4.5 Business performance
10.4.6 Key strategic moves and developments
10.5 Dabur
10.5.1 Company overview
10.5.2 Company snapshot
10.5.3 Operating business segments
10.5.4 Product portfolio
10.5.5 Business performance
10.5.6 Key strategic moves and developments
10.6 Johnson & Johnson Services,Inc
10.6.1 Company overview
10.6.2 Company snapshot
10.6.3 Operating business segments
10.6.4 Product portfolio
10.6.5 Business performance
10.6.6 Key strategic moves and developments
10.7 Lion Corporation
10.7.1 Company overview
10.7.2 Company snapshot
10.7.3 Operating business segments
10.7.4 Product portfolio
10.7.5 Business performance
10.7.6 Key strategic moves and developments
10.8 Patanjali Ayurved
10.8.1 Company overview
10.8.2 Company snapshot
10.8.3 Operating business segments
10.8.4 Product portfolio
10.8.5 Business performance
10.8.6 Key strategic moves and developments
10.9 Procter & Gamble
10.9.1 Company overview
10.9.2 Company snapshot
10.9.3 Operating business segments
10.9.4 Product portfolio
10.9.5 Business performance
10.9.6 Key strategic moves and developments
10.10 Unilever Plc
10.10.1 Company overview
10.10.2 Company snapshot
10.10.3 Operating business segments
10.10.4 Product portfolio
10.10.5 Business performance
10.10.6 Key strategic moves and developments
Executive Summary
According to this report, titled, 'Sensitive Toothpaste Market,' The sensitive toothpaste market size was valued at $1.5 billion in 2021, and is estimated to reach $2.6 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031.The term sensitive toothpaste is frequently used to refer to toothpaste that primarily focuses on reducing sensitive tooth problems and giving out fresh breath. It is generally used to relieve mouth sensitivity brought on by exposed dentine. Dentin hypersensitivity is defined by sharp, transient dental pain that is unrelated to any other dental condition.
Key factors driving the growth of the sensitive toothpaste market include Increase an in oral health concerns, an increase in the consumption of alcohol and tobacco, an increase in investments in marketing and advertising campaigns, and easy availability of toothpaste. Tooth sensitivity issues and oral disorders are on the rise as a result of rapidly evolving lifestyles and rising alcohol and tobacco use. Global focus on maintaining proper oral hygiene is increasing, which will have a favorable effect on the market for sensitive toothpaste in the years to come. Additionally, the use of sensitive toothpaste is greatly influenced by the rise in dental issues among adults and kids as a result of unhealthful eating patterns.
The market also offers growth opportunities to the key players in the market. Single-use plastic has been used to manufacture toothpaste packaging for a while now. Packaging for toothpaste made of plastic tubes ends up in landfills and the ocean, damaging the environment. Globally, it is estimated that billions of tubes of toothpaste are discarded each year. Additionally, toothpaste tubes are made of aluminum and plastic, which increases environmental waste and makes it nearly impossible to recycle them completely. It is difficult to reduce the environmental impact of humans. Due to this, some of the top businesses in the sector have invested in the development of recyclable toothpaste tubes. In addition, it is anticipated that this will offer the market a sizable chance to expand during the course of the anticipated timeframe.
The sensitive toothpaste market is segmented on the basis of type, application, age group, distribution channel, and region. On the basis of type, the market is bifurcated into highly sensitive and low sensitive. By application, the market is categorized into whitening, rapid relief, and herbal. By age group, the market is bifurcated into kids and adults. By distribution channel, the market is categorized into supermarkets & hypermarkets, independent retail stores, pharmacy, and online sales channel. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the sensitive toothpaste market include Amway Corp, Church & Dwight Co, Inc, Colgate-Palmolive Company, Coswell SPA, Dabur, Johnson & Johnson Services, Inc, Lion Corporation, Patanjali Ayurved, Procter & Gamble, Unilever Plc.
Key Market Insights
- On the basis of type, the low-sensitive toothpaste segment was the highest revenue contributor to the market, with $892.9 million in 2021, and is estimated to reach $1464 million by 2031, with a CAGR of 5.1%.
- On the basis of application, the whitening segment was the highest revenue contributor to the market, with $624.8 million in 2021, and is estimated to reach $952.3 million by 2031, with a CAGR of 4.4%
- On the basis of age group, the adult’s segment was the highest revenue contributor to the market, with $1168 million in 2021, and is estimated to reach $1899.5 million by 2031, with a CAGR of 5.0%
- On the basis of distribution channel, the supermarket/hypermarket segment was the highest revenue contributor to the market, with $917.6 million in 2021, and is estimated to reach $1452.2 million by 2031, with a CAGR of 4.7%.
- On the basis of region, Asia-Pacific was the highest revenue contributor, accounting for $543.6 million in 2021, and is estimated to reach $863.6 million by 2031, with a CAGR of 4.8%.
Companies Mentioned
- Amway Corp
- Church & Dwight Co,Inc.
- Colgate-Palmolive Company
- Coswell Spa
- Dabur
- Johnson & Johnson Services,Inc.
- Lion Corporation
- Patanjali Ayurved
- Procter & Gamble
- Unilever PLC
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 286 |
Published | November 2022 |
Forecast Period | 2021 - 2031 |
Estimated Market Value ( USD | $ 1522.8 million |
Forecasted Market Value ( USD | $ 2547.6 million |
Compound Annual Growth Rate | 5.3% |
Regions Covered | Global |
No. of Companies Mentioned | 10 |