Marketing Cloud Platform Market By Component, By Type of Cloud, By Marketing Function, By Organization Size, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2021-2031

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market

CHAPTER 4: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT
4.1 Overview
4.1.1 Market size and forecast
4.2 Platform
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market share analysis by country
4.3 Services
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market share analysis by country

CHAPTER 5: MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD
5.1 Overview
5.1.1 Market size and forecast
5.2 Public
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market share analysis by country
5.3 Private
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market share analysis by country
5.4 Hybrid
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market share analysis by country

CHAPTER 6: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION
6.1 Overview
6.1.1 Market size and forecast
6.2 Marketing Content and Automation
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market share analysis by country
6.3 Marketing Engagement
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market share analysis by country
6.4 Marketing Analytics
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market share analysis by country
6.5 Marketing Interaction
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market share analysis by country
6.6 Others
6.6.1 Key market trends, growth factors and opportunities
6.6.2 Market size and forecast, by region
6.6.3 Market share analysis by country

CHAPTER 7: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE
7.1 Overview
7.1.1 Market size and forecast
7.2 Large Enterprises
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market share analysis by country
7.3 Small and Medium-sized Enterprises
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market share analysis by country

CHAPTER 8: MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL
8.1 Overview
8.1.1 Market size and forecast
8.2 Retail and E-Commerce
8.2.1 Key market trends, growth factors and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market share analysis by country
8.3 IT and Telecommunication
8.3.1 Key market trends, growth factors and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market share analysis by country
8.4 BFSI
8.4.1 Key market trends, growth factors and opportunities
8.4.2 Market size and forecast, by region
8.4.3 Market share analysis by country
8.5 Media and Entertainment
8.5.1 Key market trends, growth factors and opportunities
8.5.2 Market size and forecast, by region
8.5.3 Market share analysis by country
8.6 Healthcare
8.6.1 Key market trends, growth factors and opportunities
8.6.2 Market size and forecast, by region
8.6.3 Market share analysis by country
8.7 Travel and Hospitality
8.7.1 Key market trends, growth factors and opportunities
8.7.2 Market size and forecast, by region
8.7.3 Market share analysis by country
8.8 Others
8.8.1 Key market trends, growth factors and opportunities
8.8.2 Market size and forecast, by region
8.8.3 Market share analysis by country

CHAPTER 9: MARKETING CLOUD PLATFORM MARKET, BY REGION
9.1 Overview
9.1.1 Market size and forecast
9.2 North America
9.2.1 Key trends and opportunities
9.2.2 North America Market size and forecast, by Component
9.2.3 North America Market size and forecast, by Type of Cloud
9.2.4 North America Market size and forecast, by Marketing Function
9.2.5 North America Market size and forecast, by Organization Size
9.2.6 North America Market size and forecast, by Industry Vertical
9.2.7 North America Market size and forecast, by country
9.2.7.1 U. S.
9.2.7.1.1 Key market trends, growth factors and opportunities
9.2.7.1.2 Market size and forecast, by Component
9.2.7.1.3 Market size and forecast, by Type of Cloud
9.2.7.1.4 Market size and forecast, by Marketing Function
9.2.7.1.5 Market size and forecast, by Organization Size
9.2.7.1.6 Market size and forecast, by Industry Vertical
9.2.7.2 Canada
9.2.7.2.1 Key market trends, growth factors and opportunities
9.2.7.2.2 Market size and forecast, by Component
9.2.7.2.3 Market size and forecast, by Type of Cloud
9.2.7.2.4 Market size and forecast, by Marketing Function
9.2.7.2.5 Market size and forecast, by Organization Size
9.2.7.2.6 Market size and forecast, by Industry Vertical
9.3 Europe
9.3.1 Key trends and opportunities
9.3.2 Europe Market size and forecast, by Component
9.3.3 Europe Market size and forecast, by Type of Cloud
9.3.4 Europe Market size and forecast, by Marketing Function
9.3.5 Europe Market size and forecast, by Organization Size
9.3.6 Europe Market size and forecast, by Industry Vertical
9.3.7 Europe Market size and forecast, by country
9.3.7.1 UK
9.3.7.1.1 Key market trends, growth factors and opportunities
9.3.7.1.2 Market size and forecast, by Component
9.3.7.1.3 Market size and forecast, by Type of Cloud
9.3.7.1.4 Market size and forecast, by Marketing Function
9.3.7.1.5 Market size and forecast, by Organization Size
9.3.7.1.6 Market size and forecast, by Industry Vertical
9.3.7.2 Germany
9.3.7.2.1 Key market trends, growth factors and opportunities
9.3.7.2.2 Market size and forecast, by Component
9.3.7.2.3 Market size and forecast, by Type of Cloud
9.3.7.2.4 Market size and forecast, by Marketing Function
9.3.7.2.5 Market size and forecast, by Organization Size
9.3.7.2.6 Market size and forecast, by Industry Vertical
9.3.7.3 France
9.3.7.3.1 Key market trends, growth factors and opportunities
9.3.7.3.2 Market size and forecast, by Component
9.3.7.3.3 Market size and forecast, by Type of Cloud
9.3.7.3.4 Market size and forecast, by Marketing Function
9.3.7.3.5 Market size and forecast, by Organization Size
9.3.7.3.6 Market size and forecast, by Industry Vertical
9.3.7.4 Italy
9.3.7.4.1 Key market trends, growth factors and opportunities
9.3.7.4.2 Market size and forecast, by Component
9.3.7.4.3 Market size and forecast, by Type of Cloud
9.3.7.4.4 Market size and forecast, by Marketing Function
9.3.7.4.5 Market size and forecast, by Organization Size
9.3.7.4.6 Market size and forecast, by Industry Vertical
9.3.7.5 Spain
9.3.7.5.1 Key market trends, growth factors and opportunities
9.3.7.5.2 Market size and forecast, by Component
9.3.7.5.3 Market size and forecast, by Type of Cloud
9.3.7.5.4 Market size and forecast, by Marketing Function
9.3.7.5.5 Market size and forecast, by Organization Size
9.3.7.5.6 Market size and forecast, by Industry Vertical
9.3.7.6 Rest of Europe
9.3.7.6.1 Key market trends, growth factors and opportunities
9.3.7.6.2 Market size and forecast, by Component
9.3.7.6.3 Market size and forecast, by Type of Cloud
9.3.7.6.4 Market size and forecast, by Marketing Function
9.3.7.6.5 Market size and forecast, by Organization Size
9.3.7.6.6 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
9.4.1 Key trends and opportunities
9.4.2 Asia-Pacific Market size and forecast, by Component
9.4.3 Asia-Pacific Market size and forecast, by Type of Cloud
9.4.4 Asia-Pacific Market size and forecast, by Marketing Function
9.4.5 Asia-Pacific Market size and forecast, by Organization Size
9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
9.4.7 Asia-Pacific Market size and forecast, by country
9.4.7.1 China
9.4.7.1.1 Key market trends, growth factors and opportunities
9.4.7.1.2 Market size and forecast, by Component
9.4.7.1.3 Market size and forecast, by Type of Cloud
9.4.7.1.4 Market size and forecast, by Marketing Function
9.4.7.1.5 Market size and forecast, by Organization Size
9.4.7.1.6 Market size and forecast, by Industry Vertical
9.4.7.2 Japan
9.4.7.2.1 Key market trends, growth factors and opportunities
9.4.7.2.2 Market size and forecast, by Component
9.4.7.2.3 Market size and forecast, by Type of Cloud
9.4.7.2.4 Market size and forecast, by Marketing Function
9.4.7.2.5 Market size and forecast, by Organization Size
9.4.7.2.6 Market size and forecast, by Industry Vertical
9.4.7.3 India
9.4.7.3.1 Key market trends, growth factors and opportunities
9.4.7.3.2 Market size and forecast, by Component
9.4.7.3.3 Market size and forecast, by Type of Cloud
9.4.7.3.4 Market size and forecast, by Marketing Function
9.4.7.3.5 Market size and forecast, by Organization Size
9.4.7.3.6 Market size and forecast, by Industry Vertical
9.4.7.4 Australia
9.4.7.4.1 Key market trends, growth factors and opportunities
9.4.7.4.2 Market size and forecast, by Component
9.4.7.4.3 Market size and forecast, by Type of Cloud
9.4.7.4.4 Market size and forecast, by Marketing Function
9.4.7.4.5 Market size and forecast, by Organization Size
9.4.7.4.6 Market size and forecast, by Industry Vertical
9.4.7.5 South Korea
9.4.7.5.1 Key market trends, growth factors and opportunities
9.4.7.5.2 Market size and forecast, by Component
9.4.7.5.3 Market size and forecast, by Type of Cloud
9.4.7.5.4 Market size and forecast, by Marketing Function
9.4.7.5.5 Market size and forecast, by Organization Size
9.4.7.5.6 Market size and forecast, by Industry Vertical
9.4.7.6 Rest of Asia-Pacific
9.4.7.6.1 Key market trends, growth factors and opportunities
9.4.7.6.2 Market size and forecast, by Component
9.4.7.6.3 Market size and forecast, by Type of Cloud
9.4.7.6.4 Market size and forecast, by Marketing Function
9.4.7.6.5 Market size and forecast, by Organization Size
9.4.7.6.6 Market size and forecast, by Industry Vertical
9.5 LAMEA
9.5.1 Key trends and opportunities
9.5.2 LAMEA Market size and forecast, by Component
9.5.3 LAMEA Market size and forecast, by Type of Cloud
9.5.4 LAMEA Market size and forecast, by Marketing Function
9.5.5 LAMEA Market size and forecast, by Organization Size
9.5.6 LAMEA Market size and forecast, by Industry Vertical
9.5.7 LAMEA Market size and forecast, by country
9.5.7.1 Latin America
9.5.7.1.1 Key market trends, growth factors and opportunities
9.5.7.1.2 Market size and forecast, by Component
9.5.7.1.3 Market size and forecast, by Type of Cloud
9.5.7.1.4 Market size and forecast, by Marketing Function
9.5.7.1.5 Market size and forecast, by Organization Size
9.5.7.1.6 Market size and forecast, by Industry Vertical
9.5.7.2 Middle East
9.5.7.2.1 Key market trends, growth factors and opportunities
9.5.7.2.2 Market size and forecast, by Component
9.5.7.2.3 Market size and forecast, by Type of Cloud
9.5.7.2.4 Market size and forecast, by Marketing Function
9.5.7.2.5 Market size and forecast, by Organization Size
9.5.7.2.6 Market size and forecast, by Industry Vertical
9.5.7.3 Africa
9.5.7.3.1 Key market trends, growth factors and opportunities
9.5.7.3.2 Market size and forecast, by Component
9.5.7.3.3 Market size and forecast, by Type of Cloud
9.5.7.3.4 Market size and forecast, by Marketing Function
9.5.7.3.5 Market size and forecast, by Organization Size
9.5.7.3.6 Market size and forecast, by Industry Vertical

CHAPTER 10: COMPANY LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments

CHAPTER 11: COMPANY PROFILES
11.1 Salesforce, Inc.
11.1.1 Company overview
11.1.2 Company snapshot
11.1.3 Operating business segments
11.1.4 Product portfolio
11.1.5 Business performance
11.1.6 Key strategic moves and developments
11.2 Oracle Corporation
11.2.1 Company overview
11.2.2 Company snapshot
11.2.3 Operating business segments
11.2.4 Product portfolio
11.2.5 Business performance
11.2.6 Key strategic moves and developments
11.3 SAP SE
11.3.1 Company overview
11.3.2 Company snapshot
11.3.3 Operating business segments
11.3.4 Product portfolio
11.3.5 Business performance
11.3.6 Key strategic moves and developments
11.4 IBM Corporation
11.4.1 Company overview
11.4.2 Company snapshot
11.4.3 Operating business segments
11.4.4 Product portfolio
11.4.5 Business performance
11.4.6 Key strategic moves and developments
11.5 Teradata Corporation
11.5.1 Company overview
11.5.2 Company snapshot
11.5.3 Operating business segments
11.5.4 Product portfolio
11.5.5 Business performance
11.5.6 Key strategic moves and developments
11.6 Adobe
11.6.1 Company overview
11.6.2 Company snapshot
11.6.3 Operating business segments
11.6.4 Product portfolio
11.6.5 Business performance
11.6.6 Key strategic moves and developments
11.7 Acquia, Inc.
11.7.1 Company overview
11.7.2 Company snapshot
11.7.3 Operating business segments
11.7.4 Product portfolio
11.7.5 Business performance
11.7.6 Key strategic moves and developments
11.8 Maropost
11.8.1 Company overview
11.8.2 Company snapshot
11.8.3 Operating business segments
11.8.4 Product portfolio
11.8.5 Business performance
11.8.6 Key strategic moves and developments
11.9 CM Group
11.9.1 Company overview
11.9.2 Company snapshot
11.9.3 Operating business segments
11.9.4 Product portfolio
11.9.5 Business performance
11.9.6 Key strategic moves and developments
11.10 The Nielsen Company (US), LLC
11.10.1 Company overview
11.10.2 Company snapshot
11.10.3 Operating business segments
11.10.4 Product portfolio
11.10.5 Business performance
11.10.6 Key strategic moves and developments

Executive Summary

According to this report, titled, 'Marketing Cloud Platform Market,' the marketing cloud platform market was valued at $10 billion in 2021, and is estimated to reach $34.9 billion by 2031, growing at a CAGR of 13.7% from 2022 to 2031.

The Marketing Cloud Platform Market is likely to experience a significant growth rate of 13.7% from 2022-2031, owing to increasing market demand from retail and e-commerce sector.

In today’s ultra-dynamic business landscape; cross-channel, cross-functional marketing and sales campaigns are absolutely critical. Marketing cloud platform enables financial services and any organizations to create targeted marketing campaigns by connecting the dots across important customer touchpoints including email, mobile, advertising, the web, commerce and service.

In addition, to the Internet, mobile banking and cloud computing, the BFSI industry now benefits from cutting-edge, game-changing technology such as artificial intelligence (AI), robotic process automation (RPA), blockchain and deep learning. Technology enables organizations to collect rich swathes of data that helps them design innovative products, tailor their customer approach, build stronger relationships with them and improve their overall financial performance. Thus drive the market growth.

Key factors driving the growth of the marketing cloud platform market include surge in cloud-based services, embrace of social media engagement due to such benefits includes limitless market potential, boost website traffic, obtain sales leads, among others. Moreover, many industries leader are adopting marketing cloud platform, as this solution is ideal for the businesses looking to boost their sales and marketing outcomes as it builds lasting relationships with their increasingly well-informed customer base. Therefore, growing awareness regarding marketing cloud platform propel the demand for market.

The market also offers growth opportunities to the key players in the market. The small and medium-sized enterprises is expected to experience fastest growth in the coming years. Due to an increase in adoption of cloud-based marketing solution & services and a surge in government initiatives through various digital SME campaigns throughout the globe, thus providing growth opportunities for the market in the upcoming years. Furthermore, another trend, such as big data, helps marketers gain a better understanding of their customers and market size. The more marketers know about their size, the more they will be able to optimize spending and improve the user experience, thereby creating growth opportunities for all stakeholders in the coming years.

The marketing cloud platform market is segmented into component, cloud type, marketing function, organization size, industry vertical, and region. By component, it is bifurcated into platform and services. By cloud type, it is divided into private, public, and hybrid. On the basis of marketing function, it is categorized into marketing content & automation, marketing engagement, marketing analytics, marketing interaction, and others. By organizational size, the market is segregated into small & medium-sized enterprises and large enterprises. By industry vertical, the market is classified into retail & e-commerce, IT & telecommunication, BFSI, media & entertainment, healthcare, travel & hospitality, and others. Region wise, it is analyzed across North America (the U.S. and Canada), Europe (the UK, Germany, France, Italy, Spain and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South-Korea and rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa).

The marketing cloud platform market key players profiled in the study include Acquia, Inc., Adobe, CM Group, IBM Corporation, Maropost, Oracle Corporation, Salesforce, Inc., SAP SE, Teradata Corporation and The Nielson Company (US), LLC. The players in the market have been actively engaged in the adoption various strategies such as partnership, product launch, product development, collaboration, acquisition, innovation, expansion and investment to remain competitive and gain advantage over the competitors in the market. For instance, in December 2022, Meta's WhatsApp partnered with Salesforce. This partnership will help businesses build experiences to chat with customers on WhatsApp, while being able to manage communication directly from the Salesforce platform. Due to this, businesses can increase customer engagement, accelerate sales, and drive better customer support outcomes.

Key Market Insights

By component, the platform segment was the highest revenue contributor to the market in 2021, and is estimated to reach $21,162.64 million by 2031, with a CAGR of 11.5%. however, the services segment is estimated to be the fastest growing segment with the CAGR of 18.1% during the forecast period.

By cloud type, the public segment dominated the global market share in 2021, and is estimated to reach $15,652.93 million by 2031, with a CAGR of 11.1%. However, the hybrid segment is expected to be the fastest growing segment of marketing cloud platform market during the forecast period.

Based on marketing function, the marketing content and automation segment was the highest revenue contributor to the market, with $3,700.94 million in 2021, and is estimated to reach $10,251.51 million by 2031, with a CAGR of 11.0%.

By organization size, the large enterprises segment dominated the global market share in 2021, and is estimated to reach $20,040.53 million by 2031, with a CAGR of 12.1%. However, the small and medium-sized enterprises segment is expected to be the fastest growing segment of marketing cloud platform market during the forecast period.

Based on industry vertical, the retail and e-commerce sector was the highest revenue contributor to the market, with $ 3,088.38 million in 2021, and is estimated to reach $8,173.73 million by 2031, with a CAGR of 10.5%.

Region wise, North America was the highest revenue contributor, accounting for $3,619.68 million in 2021, and is estimated to reach $9,781.40 million by 2031, with a CAGR of 10.8%.

Companies Mentioned

• Salesforce, Inc.
• Oracle Corporation
• SAP SE
• IBM Corporation
• Adobe
• Acquia, Inc.
• Maropost
• Cm Group
• the Nielsen Company (US), LLC
• Teradata Corporation

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

• Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
• Scientific and technical writings for product information and related preemptions
• Regional government and statistical databases for macro analysis
• Authentic news articles and other related releases for market evaluation
• Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.