Opportunity Analysis of EV Digital Products and Services

Mega Trend of Industry Convergence (EV and Energy) and New Business Models, such as EaaS, BaaS, and CaaS

The electric vehicle (EV) market is growing rapidly and impacting the energy market and associated services. As OEMs integrate more software-defined solutions into EVs, a potential market for digital products and services (P&S) exists. EV-dedicated digital P&S allows key participants to continuously monetize these solutions through new revenue models. In terms of a broader classification, EV digital services can offer solutions for charging, energy management, vehicles, value-added services (VAS), and eCommerce opportunities. EV digital products can cover one or more of the sub-services and functions under these service classifications. Digital products can be broadly classified into 3 types: stand-alone products, platforms, and white-label platforms, which cover software or software + hardware; they can be further monetized through new business models, such as platform-as-a-service (PaaS), software-as-a-service (SaaS), and hardware-as-a-service (HaaS). Major global OEMs, including GM, Ford, Stellantis, Tesla, and Hyundai Motor Group (HMG), are creating dedicated business divisions for EV-related and new energy businesses, further enhancing the importance of strong EV digital product portfolios. Market opportunities for EV digital P&S range from OEMs and end customers to charging business companies, energy service providers, mobility and fleet operators, and repurposing or recycling companies.

In this study, the analyst identifies about 36 EV digital P&S; it observes that it is a highly competitive market with more than 200 participants. The study also covers functions and sub-functions of EV digital P&S and highlights market opportunities for each. The more services, functions, and sub-functions a digital product covers, the higher its value addition and monetization prospects.