Europe Built-In Kitchen Appliances Market Outlook, 2028

Built-in appliances are basically the fusion of furniture and appliances. Europe is anticipated to grow at a substantial rate in the built-in appliances market due to a consumer shift towards the use of induction cookers, microwave ovens, induction ranges, and electricity-operated products and rising disposable income in this region. Unlike in other regions, the use of built-in appliances is rapidly spreading in Europe. Especially in Germany, around 50 percent of households use built-in appliances, as per the obtained data. This shows how much European customers love to use built-in products that perfectly fit into their homes. This is why Samsung Electronics and other home appliance manufacturers have such fierce built-in appliance competition in Europe. As built-in products exceed other types by far in terms of growth rate and profitability, the European kitchen market is dominated by built-in appliances. Also, as built-in appliances are an integral part of and an excellent test bed for the Internet of Things (IoT) in future households in Europe, this industry holds a major foothold in the analytical year.

According to the research report, Europe Built-in Kitchen Appliances Market Outlook, 2028 the market is anticipated to reach USD 5900 million in size during the forecast period. Growing digitalization is shaping the future of the market. The number of smart homes, which is constantly growing, is adding an advantage to the market by increasing the usage of innovative built-in appliances across the region. Similarly, distribution is notably tending towards channels featuring high discounts, including private label goods outlets and mega markets offering high discounts through tax rebates and tie-ups with manufacturers. Because of highly competitive discounts and other offers, growing e-commerce has emerged as the fastest-growing segment of distribution channels in the year 2020, owing to the closure of physical stores for a longer period of time due to the COVID-19 pandemic. According to the research, more than 7.9 billion home appliances were installed in Europe in the last few years, which is one of the highest rates in the world. The presence of a large number of companies that are offering various efficient products that are technically equipped with features such as automatic control, internet connectivity, high energy efficiency, lower space occupancy, etc., is driving the demand for kitchen products in the market in Europe.

According to the research report, the Europe market is segmented into various product types, including built-in ovens, built-in hobs, built-in hoods, built-in refrigerators, built-in dishwashers, and others. Among them, the built-in refrigerator segment is leading the market with a higher market share; however, built-in hobs are growing at a faster rate. Though the high presence rate of a few kitchen appliances, such as refrigerators, microwave ovens, food processors, etc., is affecting the number of sale transactions, the replacement sales are helping the market recorded a growth rate in the region. During the study period, refrigerators evolved with various technological advancements and were improved with the introduction of several internal and external design changes. The introduction of smart features in refrigerators was a major breakthrough in the evolution of the product, and it helped the market to strengthen its position in Europe. Furthermore, Germany and the UK are the major markets contributing to the European built-in kitchen appliances market. The major reason is that they have a wide range of products and services to choose from. Moreover, many commercial establishments like restaurants prefer to opt out of countertop units given their labor-intensive nature, which leads to higher operational expenses.

Surging demand for automated kitchen appliances, along with the growing popularity of brewing coffee at home using authentic techniques, is boosting sales of built-in coffee machines in Europe. Manufacturers are developing new features and upgrading their manufacturing processes to offer the most innovative models of built-in coffee machines on the market. By doing so, they aim to meet consumers’ needs and expectations in terms of quality, performance, and serviceability. The most noticeable innovation is the introduction of a fully automated built-in coffee machine for domestic purposes. In order to attract consumers and effectively promote the novelties offered in built-in coffee machines, manufacturers are promising barista-quality coffee blends at home that will be similar to the coffee offered at commercial places. These factors are also boosting the market growth for commercial applications of built-in kitchen appliances in Europe. In 2022, the segment will account for more than half of the market. European kitchen appliances are smaller than bulky North American ones that jut out from the surrounding cabinetry. European kitchen appliances are also more standardized in size as well as counter-depth, making them easy to tuck into cabinets. In 2021, 53.8 million households were using smart home devices in Europe. In 2022, the number of households using smart home devices will represent 44.4% of the total number of households.

Samsung recently opened a built-in showroom called Cook Story by Samsung in Warsaw, Poland. This showroom was the first of its kind in the European market and is full of premium built-in products that are optimized for European lifestyles. Samsung has been the number one manufacturer of refrigerators, washing machines, and electric ranges in Poland since 2012. As the new built-in products gained huge popularity after their release in the market earlier this year, Samsung also took the lead in the built-in refrigerator market. Poland is just a starting point for Samsung to showcase its built-in products, as it plans to add more built-in showrooms in many other European countries.
On the other hand, LG Electronics Inc. recently opened a showroom for its luxury built-in kitchen appliance brand in Europe to better expand its presence there. The first European showroom of LG's Signature Kitchen Suite was opened in Milan, Italy. The 1,100-square-meter facility is near the Brera District of Milan. It is the third Signature Kitchen Suite showroom from LG. The other two are in South Korea and the United States. The company has also been collaborating with renowned European kitchen furniture makers, including Bulthaup, Valcucine, and Arclinea. LG Electronics will officially launch its ultra-premium built-in kitchen appliances brand Signature Kitchen Suite in the European market and expand its dominance in the European home appliances sector by equipping itself with innovative functions and designs. Furthermore, Eloma GmbH (a leading manufacturer of combi steamers, baking ovens, and convection ovens for the professional field) added a built-in edition to its compact JOKER offering, including the JOKER 6-23 built-in kit, which is equipped with heavy-duty pull-out rails and a platform that allows the unit to be rotated to enable easy serviceability.

Covid-19 Impacts:

The COVID-19 pandemic has restricted the construction of housing and building projects and the lockdown restrictions have limited new purchases owing to the uncertainty in the economy and purchasing power parity. However, they are anticipated to bounce back during the forecast period with the changing situations and customers' approach towards the pandemic. Growing competition and increased consumer demand for innovative products are expected to drive the growth of the built-in kitchen appliances market in Europe. The product innovations introduced are in terms of technology, performance, features, and design. Based on these factors, the built-in kitchen appliances market is anticipated to witness higher market growth by the forecast period.

Major Companies present in the market:

BSH Hausgeräte, Electrolux, Whirlpool, ROBAM, Elica, Vatti, Panasonic, Gorenje, Arcelik AS, GD Midea Holding, Samsung Electronics Co. Ltd, Morphy Richards, LG Electronics Inc., Hitachi Appliances Inc., Koninklijke Philips N.V., Haier, Hafele appliances, Sub-Zero Group, Inc., Miele & Cie. KG.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe built-in kitchen appliances market with its value and forecast along with its segments
• Country-wise built-in kitchen appliances market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Product Type:

• Built-In Ovens
• Built-In Hobs
• Built-In Hoods
• Built-In Refrigerators
• Built-In Dishwashers
• Others (Trash cans cabinets, coffee maker, etc.)

By Application Type:

• Commercial
• Residential

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the built-in kitchen appliances industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.