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Oral care in Asia Pacific witnessed higher growth than all other regions due to key countries such as China, India, Japan, and South Korea. There was increasing demand for products tailored for sensitive teeth and gum health, as well as herbal and traditional products, leading to higher unit prices. Rapid urbanization and the penetration of international brands in emerging markets also contributed to stimulating volume sales as more consumers undertook regular oral hygiene. Amidst the healthy living trend and the positive economy, Asian consumers are more concerned about the prevention of oral health problems than treatment. Oral care has benefited from increased awareness of the importance of brushing teeth on a regular basis, as well as increased demand for specific oral care products for sensitive teeth or gum health. A survey conducted in India revealed that only 51% of the Indian population brushes their teeth with toothpaste and a toothbrush, but with the increase in awareness and economy of the country, the consumption of oral care products is also increasing.This report comes with 10% free customization, enabling you to add data that meets your specific business needs.
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According to the report, Asia-Pacific Oral Care Market Outlook, 2028 the market stood at USD 17.37 Billion in 2022. The increasing purchasing power of the Asia-Pacific population, coupled with the convenient and effective attributes associated with the usage of mouthwashes, has been driving market growth in the region. Moreover, recommendations from dentists and endorsements by dental associations have also helped end users adopt mouthwash and are further expected to boost the growth of the market. Many major and local players, such as Elder Pharmaceuticals, are trying to enter the mouthwash segment with mouthwashes based on natural ingredients like aloe vera, green tea, and probiotics. Oral health care products in India are mainly driven by ayurvedic or natural ingredient products. All the major companies in India are selling Ayurvedic Revolution products. Amway, an American corporation, has, for example, launched new Glister herbal toothpaste in India, which is enriched with 11 herbal ingredients.
The market is expected to witness rapid growth during the forecast period due to growing concerns and awareness about dental hygiene. The rising prevalence of dental caries, periodontal disease, and other dental diseases, especially among the aging population, are key factors fueling the growth of this market. Furthermore, changing lifestyles and the growing trend of fast foods are leading to severe dental issues, which is creating the need for oral care products that provide targeted solutions. Developing countries like India, China, and Malaysia are witnessing a rise in their consumer bases due to high disposable incomes, which is acting as a major driver for the oral care market growth. Oral care products in Asia-Pacific are mainly distributed through independent grocers in emerging markets and modern channels such as hypermarkets and supermarkets in developed countries. Internet retailing and direct selling remain niche channels in many markets, except China, where online sales have seen sharp growth thanks to internet retailers such as Alibaba, JD.com, and Suning.com.
Moreover, increasing expenditure on healthcare and governments’ focus on creating dental hygiene awareness, especially in rural areas, are giving a boost to the oral care market's growth. Various awareness campaigns and programs being held by the government and health organizations to educate people about the importance of dental hygiene are providing major support to the oral care market. The region's rising living standards have increased the demand for expensive oral care products. Manufacturers are also launching innovative oral care products with the help of the latest technologies. The introduction of products such as electric toothbrushes and dental floss is gaining traction in the Asia-Pacific market. Recent market trends are witnessing a growing inclination among consumers towards personal grooming and teeth whitening, which is expected to provide huge growth opportunities for oral care product manufacturers. However, the Asia-Pacific oral care market is also experiencing some restraints. Lack of awareness about oral hygiene in rural areas and the high cost of some specific products are expected to limit the growth of this market.
Based on product, the market is categorized into toothpaste, toothbrushes, mouthwash, and dental accessories and ancillaries. Here, the toothpaste segment accounted for the largest market share until 2022. However, owing to growing awareness about the convenient and effective attributes of mouthwashes and recommendations from dentists, the segment is expected to undergo the fastest growth through 2028. Based on the distribution channel, the Asia Pacific oral care market is segmented into hypermarkets and supermarkets, convenience stores, retail pharmacies, dental dispensaries, and online. Among them, hypermarkets and supermarkets registered the fastest growth until 2022. However, with a booming e-commerce industry in the region, the online segment is anticipated to witness high growth during the forecast period.
Due to the introduction of advanced products like electric and battery-powered toothbrushes in the market, demand for such products keeps on increasing. These products have additional benefits like total deep cleaning, daily cleaning, whitening, tongue cleaning, and massaging. These products are contributing to the better oral health of their users. Special toothbrush designs for adults and children are available on the market to fulfill individual needs. For example, companies like Realme and Xiaomi will launch electronic toothbrushes in India in 2020.
Dabur, Lion Corporation, and others are the domestic brands of toothpaste in Asia. They are focused on increasing their penetration in the regional market by introducing more products to the market. For example, in the past few years, domestic consumer goods brands have increased their market share by more than 50 basis points to 13%. In addition to it, the continuously increasing population and increasing disposable income of the people in this region have boosted demand for different varieties of toothpaste among consumers. Thus, it is expected that toothpaste demand will steadily increase in China, India, and the rest of Asia.
Covid-19 Impacts:
The proliferation of COVID-19 cases led to the government's declaration of lockdown. The transmission of the disease was high during the first quarter of 2020. COVID-19 has been identified in Wuhan, China, spread throughout the Asia-Pacific region and kept many lives at risk. The economy has been negatively affected. The transportation ban has led to disruptions in the oral care product supply chain. However, following the relaxation of restrictions during the lockdown, the oral care market has gained traction. The number of oral care patients has increased, and the demand for oral care products such as toothpaste and toothbrushes has increased enormously. The market structure has changed completely. Manufacturers in the industry have expanded their production capacity to produce more products for people's and hospitals' needs. The market is expected to increase its growth during the forecast period.Major Companies present in the market:
Johnson & Johnson, Procter & Gamble Co., Unilever, GlaxoSmithKline Plc., 3M Company, Henkel AG & Co. KG Aa, Koninklijke Philips N.V., Colgate Palmolive Co., Reckitt Benckiser Group Plc., kao Corporation, Amway, Church & Dwight Co. Inc., Patanjali Ayurved Ltd., Lion Corporation, Dabur India Ltd., Sunstar Suisse S.A., The Himalaya Drug Company, Ultradent Products.Considered in this report
- Geography: Asia-Pacific
- Historic year: 2017
- Base year: 2022
- Estimated year: 2023
- Forecast year: 2028
Aspects covered in this report
- Asia-Pacific Oral Care market with its value and forecast along with its segments
- Country-wise oral care market analysis
- Various drivers and challenges
- On-going trends and developments
- Top profiled companies
- Strategic recommendation
Countries covered in the report
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Singapore
- Thailand
By Product
- Toothpaste
- Toothbrushes & Accessories
- Mouthwash/Rinses
- Dental Products & Accessories/Ancillaries
- Dental Prosthesis Cleaning Solutions
- Others
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience stores
- Pharmacies
- Online stores
- Other distribution channels
By Age Group
- Adults
- Kids
- Infants
By Application
- Home
- Dentistry
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.Table of Contents
1. Executive Summary2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Oral Care Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product
7.4. Market Size and Forecast, By Distribution Channel
7.5. Market Size and Forecast, By Age Group
7.6. Market Size and Forecast, By Application
8. Asia-Pacific Oral Care Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product
8.4. Market Size and Forecast By Distribution Channel
8.5. Market Size and Forecast By Age Group
8.6. Market Size and Forecast By Application
8.7. China Oral Care Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Product
8.7.3. Market Size and Forecast By Distribution Channel
8.7.4. Market Size and Forecast By Age Group
8.7.5. Market Size and Forecast By Application
8.8. Japan Oral Care Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Product
8.8.3. Market Size and Forecast By Distribution Channel
8.8.4. Market Size and Forecast By Age Group
8.8.5. Market Size and Forecast By Application
8.9. India Oral Care Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Product
8.9.3. Market Size and Forecast By Distribution Channel
8.9.4. Market Size and Forecast By Age Group
8.9.5. Market Size and Forecast By Application
8.10. Australia Oral Care Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Product
8.10.3. Market Size and Forecast By Distribution Channel
8.10.4. Market Size and Forecast By Age Group
8.10.5. Market Size and Forecast By Application
8.11. South Korea Oral Care Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Product
8.11.3. Market Size and Forecast By Distribution Channel
8.11.4. Market Size and Forecast By Age Group
8.11.5. Market Size and Forecast By Application
8.12. Indonesia Oral Care Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Product
8.12.3. Market Size and Forecast By Distribution Channel
8.12.4. Market Size and Forecast By Age Group
8.12.5. Market Size and Forecast By Application
8.13. Singapore Oral Care Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Product
8.13.3. Market Size and Forecast By Distribution Channel
8.13.4. Market Size and Forecast By Age Group
8.13.5. Market Size and Forecast By Application
8.14. Thailand Oral Care Market Outlook
8.14.1. Market Size By Value
8.14.2. Market Size and Forecast By Product
8.14.3. Market Size and Forecast By Distribution Channel
8.14.4. Market Size and Forecast By Age Group
8.14.5. Market Size and Forecast By Application
9. Company Profile
9.1. Johnson & Johnson
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Procter & Gamble Co.
9.3. Unilever
9.4. GlaxoSmithKline Plc.
9.5. 3M Company
9.6. Henkel AG & Co. KG Aa
9.7. Koninklijke Philips N.V.
9.8. Colgate Palmolive Co.
9.9. Reckitt Benckiser Group Plc.
9.10. Kao Corporation
9.11. Amway
9.12. Church & Dwight Co. Inc.
9.13. Patanjali Ayurved Ltd.
9.14. Lion Corporation
9.15. Dabur India Ltd
9.16. Sunstar Suisse S.A.
9.17. The Himalaya Drug Company
9.18. Ultradent Products
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer
List of Figures
Figure 1: Global Oral Care Market Size (USD Billion) By Region, 2022 & 2028F
Figure 2: Market attractiveness Index, By Region 2028F
Figure 3: Market attractiveness Index, By Segment 2028F
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Oral Care Market
Figure 7: Global Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 8: Global Oral Care Market Share By Region (2022)
Figure 9: Asia-Pacific Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 10: Asia-Pacific Oral Care Market Share By Country (2022)
Figure 11: China Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 12: Japan Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 13: India Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 14: Australia Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 15: South Korea Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 16: Indonesia Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 17: Singapore Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 18: Thailand Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
List of Table
Table 1: Global Oral Care Market Snapshot, By Segmentation (2022 & 2028F) (in USD Billion)
Table 2: Influencing Factors for Global Oral Care Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Oral Care Market Size and Forecast, By Geography 2017 to 2028F (In USD Billion)
Table 7: Global Oral Care Market Size and Forecast, By Product 2017 to 2028F (In USD Billion)
Table 8: Global Oral Care Market Size and Forecast, By Distribution Channel 2017 to 2028F (In USD Billion)
Table 9: Global Oral Care Market Size and Forecast, By Age Group 2017 to 2028F (In USD Billion)
Table 10: Global Oral Care Market Size and Forecast, By Application 2017 to 2028F (In USD Billion)
Table 11: Asia-Pacific Oral Care Market Size and Forecast By Product 2017 to 2028F (In USD Billion)
Table 12: Asia-Pacific Oral Care Market Size and Forecast By Distribution Channel 2017 to 2028F (In USD Billion)
Table 13: Asia-Pacific Oral Care Market Size and Forecast By Age Group 2017 to 2028F (In USD Billion)
Table 14: Asia-Pacific Oral Care Market Size and Forecast By Application 2017 to 2028F (In USD Billion)
Table 15: China Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 16: China Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 17: China Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 18: China Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 19: Japan Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 20: Japan Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 21: Japan Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 22: Japan Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 23: India Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 24: India Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 25: India Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 26: India Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 27: Australia Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 28: Australia Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 29: Australia Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 30: Australia Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 31: South Korea Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 32: South Korea Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 33: South Korea Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 34: South Korea Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 35: Indonesia Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 36: Indonesia Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 37: Indonesia Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 38: Indonesia Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 39: Singapore Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 40: Singapore Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 41: Singapore Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 42: Singapore Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 43: Thailand Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 44: Thailand Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 45: Thailand Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 46: Thailand Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
