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Personal hygiene and personal care are becoming increasingly important in the lives of North American consumers. Oral hygiene has evolved into an essential component of leading a healthy lifestyle. The growing awareness of oral hygiene, government spending on dental healthcare, and the increasing number of small and private clinics all contribute to the oral care market's rapid growth. According to the American Dental Association, the most common oral disorders among Americans were dry mouth, sensitivity, bad breath, and oral infections. This has a significant impact on the mouthwash, rinse, and toothpaste markets in the country. Convenience and comfort are the two pillars driving the rising demand for oral care products. Organic and herbal toothpaste are popular due to their high benefit quotient. Oral care product sales have increased in recent years due to the exclusion of added flavors, the reduction of chemicals, and the ease of cleaning.This report comes with 10% free customization, enabling you to add data that meets your specific business needs.
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According to the report, North America Oral Care Market Outlook, 2028 the market is anticipated to grow at a rate of 3.52% CAGR during the forecast period. According to the Centers for Disease Control and Prevention (CDC), 91% of people over the age of 20 in the United States had dental caries at some point in their lives. Among them, 27% of people remained untreated. The abovementioned factors result in a growing need for medicated oral care products, which is anticipated to propel market growth. In addition to that, the market is primarily driven by increased oral hygiene routines and expanding internet shopping. Furthermore, oral care products are increasingly being sold online through e-commerce platforms.
Amazon is the most popular online shopping channel in the dental care markets of North America. In recent years; Amazon has seen a significant increase in oral care sales in the United States. According to the Centers for Disease Control and Prevention (CDC), one in every four adults in the USA has untreated tooth decay. With health concerns likely to rise, demand for oral care products in the United States will rise further. Within North America, the USA has emerged as a key market. The high spending power of consumers in the USA has enabled the sale of oral care products in the country. Also, the presence of some of the leading players has supported expansion in the USA.
According to the report, the market is segmented into various product types, including toothpaste, toothbrushes and accessories, mouthwashes and rinses, dental products and accessories/ancillaries, dental prosthesis cleaning solutions, and others. Among these types, toothpaste is leading the market with a market share of more than 30% in 2022. However, the Mouthwash/Rinse segment is anticipated to grow with a progressive CAGR during the upcoming time period. Based on the age group, the adult segment is leading the market with more than 73% market share, which is anticipated to continue this dominance by 2028. Recent research shows that almost 200 Million Americans use mouthwash or dental rinses on a regular basis. This number continues to steadily grow as more and more people recognize the benefits of good oral health and the role that mouthwashes and rinses can play in this process.
The crest is an American brand of toothpaste and other oral hygiene products manufactured and distributed globally by the American multinational Procter & Gamble (P&G). Their main manufacturing plant is in Greensboro, North Carolina. Guanajuato, Mexico, produces a few products. Crest has also been associated with approximately twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, and Crest Whitestrips, a tooth-whitening product. This market is expected to expand due to key driving factors such as the rising prevalence of oral diseases, increased oral care product launches, and raising awareness of oral hygiene. However, pricing pressure from major players in the oral care market is impeding the market growth. As people become more aware of the importance of oral hygiene and dental care, the market for high-quality toothbrushes has grown. The advanced technologies that have been introduced to the public in order to assist them in better protecting their dental health have been widely accepted. The introduction of electric toothbrush into the market has been well-received by the general public.
Recent Developments
- In 2022, Oral-B introduced New Products and Innovations for Better Oral Care Health, Access, and Education across North America. They have launched a smart toothbrush Oral-B iO10 with iOSense™ that is the ultimate oral health coach.
- In 2021, Colgate-Palmolive launched a new oral care category: CO. by Colgate, an oral beauty collection in North America. Seven complementary goods are included in the bold collection, which inspires customers to smile with confidence and express themselves freely.
- In 2021, Colgate's Hello Products launched new, sustainable, and natural oral care products such as a reusable toothbrush, Infused peppermint oil+Coconut oil floss, Fresh breath tablets, and mouthwashes in the United States.
- In February 2018, GSK Consumer Healthcare launched Sensodyne® Rapid Relief in the US market, a new clinically-proven toothpaste that helps beat sensitivity in as little as 3 days with twice-daily brushing. Sensodyne Rapid Relief is engineered to beat sensitivity pain fast by quickly creating a protective barrier over the sensitive areas of teeth to keep outside triggers from reaching the nerves.
- In July 2017, Unilever Ghana Limited, the manufacturer of household brands like Pepsodent, launched new toothpaste for people with sensitive teeth. The new product, Pepsodent Sensitive Expert, comes in three variants - Original, Gumcare, and Whitening - and offers rapid relief and prolonged protection from the discomfort associated with sensitivity.
Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the North American Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across North America, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.Major Companies present in the market:
Johnson & Johnson, Procter & Gamble Co., Unilever, GlaxoSmithKline Plc., 3M Company, Henkel AG & Co. KG Aa, Koninklijke Philips N.V., Colgate Palmolive Co., Reckitt Benckiser Group Plc., Kao Corporation, Church & Dwight Co. Inc., Patanjali Ayurved Ltd., Hain Celestial Group, Dabur India Ltd., Sunstar Suisse S.A., The Himalaya Drug Company, Ultradent Products.Considered in this report
- Geography: North America
- Historic year: 2017
- Base year: 2022
- Estimated year: 2023
- Forecast year: 2028
Aspects covered in this report
- North America Oral Care market with its value and forecast along with its segments
- Country-wise oral care market analysis
- Various drivers and challenges
- On-going trends and developments
- Top profiled companies
- Strategic recommendation
Countries covered in the report
- United States
- Canada
- Mexico
By Product
- Toothpaste
- Toothbrushes & Accessories
- Mouthwash/Rinses
- Dental Products & Accessories/Ancillaries
- Dental Prosthesis Cleaning Solutions
- Others
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience stores
- Pharmacies
- Online stores
- Other distribution channels
By Age Group
- Adults
- Kids
- Infants
By Application
- Home
- Dentistry
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.Table of Contents
1. Executive Summary2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Oral Care Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product
7.4. Market Size and Forecast, By Distribution Channel
7.5. Market Size and Forecast, By Age Group
7.6. Market Size and Forecast, By Application
8. North America Oral Care Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product
8.4. Market Size and Forecast By Distribution Channel
8.5. Market Size and Forecast By Age Group
8.6. Market Size and Forecast By Application
8.7. US Oral Care Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Product
8.7.3. Market Size and Forecast By Distribution Channel
8.7.4. Market Size and Forecast By Age Group
8.7.5. Market Size and Forecast By Application
8.8. Canada Oral Care Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Product
8.8.3. Market Size and Forecast By Distribution Channel
8.8.4. Market Size and Forecast By Age Group
8.8.5. Market Size and Forecast By Application
8.9. Mexico Oral Care Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Product
8.9.3. Market Size and Forecast By Distribution Channel
8.9.4. Market Size and Forecast By Age Group
8.9.5. Market Size and Forecast By Application
9. Company Profile
9.1. Johnson & Johnson
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Procter & Gamble Co.
9.3. Unilever
9.4. GlaxoSmithKline Plc.
9.5. 3M Company
9.6. Henkel AG & Co. KG Aa
9.7. Koninklijke Philips N.V.
9.8. Colgate Palmolive Co.
9.9. Reckitt Benckiser Group Plc.
9.10. Kao Corporation
9.11. Church & Dwight Co. Inc.
9.12. Patanjali Ayurved Ltd.
9.13. Hain Celestial Group (Jason Natural Products Inc.)
9.14. Dabur India Ltd
9.15. Sunstar Suisse S.A.
9.16. The Himalaya Drug Company
9.17. Ultradent Products
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer
List of Figures
Figure 1: Global Oral Care Market Size (USD Billion) By Region, 2022 & 2028F
Figure 2: Market attractiveness Index, By Region 2028F
Figure 3: Market attractiveness Index, By Segment 2028F
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Oral Care Market
Figure 7: Global Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 8: Global Oral Care Market Share By Region (2022)
Figure 9: North America Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 10: North America Oral Care Market Share By Country (2022)
Figure 11: US Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 12: Canada Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 13: Mexico Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
List of Table
Table 1: Global Oral Care Market Snapshot, By Segmentation (2022 & 2028F) (in USD Billion)
Table 2: Influencing Factors for Global Oral Care Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Oral Care Market Size and Forecast, By Geography 2017 to 2028F (In USD Billion)
Table 7: Global Oral Care Market Size and Forecast, By Product 2017 to 2028F (In USD Billion)
Table 8: Global Oral Care Market Size and Forecast, By Distribution Channel 2017 to 2028F (In USD Billion)
Table 9: Global Oral Care Market Size and Forecast, By Age Group 2017 to 2028F (In USD Billion)
Table 10: Global Oral Care Market Size and Forecast, By Application 2017 to 2028F (In USD Billion)
Table 11: North America Oral Care Market Size and Forecast By Product 2017 to 2028F (In USD Billion)
Table 12: North America Oral Care Market Size and Forecast By Distribution Channel 2017 to 2028F (In USD Billion)
Table 13: North America Oral Care Market Size and Forecast By Age Group 2017 to 2028F (In USD Billion)
Table 14: North America Oral Care Market Size and Forecast By Application 2017 to 2028F (In USD Billion)
Table 15: US Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 16: US Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 17: US Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 18: US Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 19: Canada Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 20: Canada Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 21: Canada Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 22: Canada Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 23: Mexico Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 24: Mexico Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 25: Mexico Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 26: Mexico Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
