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Meals and Soups in Turkey

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    Report

  • 25 Pages
  • November 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 5731826
In 2025, retail value growth in meals and soups was robust, driven by rising consumer demand for convenient at-home meal solutions during ongoing inflationary pressures. Discounters and private label ranges expanded their ready meal assortments, offering both traditional Turkish and international cuisines. Health and wellness considerations increasingly shaped consumer choice, with some shoppers favouring clean-label, high-protein, low-salt, and simplified-ingredient products.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS2025 DEVELOPMENTS
INDUSTRY PERFORMANCE
  • Growing demand for home based meal solutions drives value growth in meals and soups
  • Product launches focused on nostalgia and convenience drive growth in ready meals
WHAT’S NEXT?
  • Frozen ready meals is set to drive growth as convenience and affordability shape consumer choice
  • Low-sugar, gluten-free, high protein and functional options are set to gain ground
  • Chilled ready meals is set for growth as innovation, quality, and convenience drive appeal
COMPETITIVE LANDSCAPE
  • BIM Birlesik Magazacilik AS increases its lead through new product launches
  • Carrefour SA Sabanci and Sok Marketler lead growth through innovation, value, and convenience
CHANNELS
  • Discounters lead meals and soups in Turkey as affordability and convenience drive consumer choice
  • Hypermarkets and discounters drive meals and soups growth through value and convenience
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN TURKEY
EXECUTIVE SUMMARY
  • Inflation and home cooking drive growth in cooking ingredients and meals in Turkey
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifts in consumer behaviour drive growth in cooking ingredients and meals
  • Pricing pressures lead retailers to focus on promotional campaigns and discounts
  • Home cooking sustains demand for affordable, traditional ingredients
WHAT’S NEXT?
  • The rising trend of home cooking is set to drive shifts in cooking ingredients and meals
  • Convenience and innovation and expected to drive growth across the forecast period
  • Retail e-commerce and digital channels are set to influence the forecast performance
COMPETITIVE LANDSCAPE
  • BIM Birlesik Magazacilik and Bunge Gida Sanayi ve Ticaret lead cooking ingredients and meals in 2025
  • Olive oil brand Kristal boosts growth for Kristal Ticaret ve Sanayi Kontuvari AS
CHANNELS
  • Discounters strengthens its presence, however brand trust remains key in some categories
  • Convenience, competitive pricing and enhanced logistics boosts growth for retail e-commerce
MARKET DATA
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources