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Meals and Soups in Turkey

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    Report

  • 23 Pages
  • October 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 5731826
The meals and soup landscape saw positive retail value and volume growth in 2024, with volume growth of 5% and double-digit retail value sales. As inflation impacts buying habits in Turkey, this has challenged foodservice, with consumers increasingly looking to eat and cook within the household. Frozen and chilled ready meals led retail volume growth, with consumers appreciating the ease and convenience of these options.

The publisher's Meals and Soups in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2024 directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MEALS AND SOUPS IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive retail volume sales as pizza and ready meals are strong alternatives to foodservice
  • Product variety increases as innovation is strong within ready meals and meal kits
  • Small packs come to the fore as falling purchasing power puts pressure on spending
PROSPECTS AND OPPORTUNITIES
  • Investments in frozen ready meals aid sales over the forecast period
  • A wider range of products and higher quality will support growth in chilled ready meals
  • The expansion of vegetable and fish-based ready meal options
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2019-2024
  • Table 2 Sales of Meals and Soups by Category: Value 2019-2024
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2019-2024
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2019-2024
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2019-2024
  • Table 7 Sales of Soup by Leading Flavours: Rankings 2019-2024
  • Table 8 NBO Company Shares of Meals and Soups: % Value 2020-2024
  • Table 9 LBN Brand Shares of Meals and Soups: % Value 2021-2024
  • Table 10 Distribution of Meals and Soups by Format: % Value 2019-2024
  • Table 11 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
  • Table 12 Forecast Sales of Meals and Soups by Category: Value 2024-2029
  • Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
  • Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN TURKEY
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
  • Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
  • Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
  • Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
  • Table 21 Penetration of Private Label by Category: % Value 2019-2024
  • Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources