Booking in Sweden

Booking sales are set to grow in current value terms in Sweden in 2024. In late 2023, the European Commission blocked the acquisition of Swedish eTraveli online services - Gotogate and MyTrip, by global market leader, Booking.com. The aim is to protect consumers and not to allow the further strengthening of Booking.com’s already dominant position in the market. Consequently, the European Commission vetoed the EUR1.

The Booking in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Booking market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.