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Meals and Soups in Croatia

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    Report

  • 20 Pages
  • November 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 5731898
Meals and soups in Croatia delivered another solid year of value growth in 2025, reflecting the continued shift in consumption habits toward convenient, long-shelf-life solutions that cater to time-poor consumers and to seasonal tourism patterns. The easing of inflationary pressure allowed prices to stabilise, but even as input costs improved, manufacturers focused on maintaining profitability through pack-size optimisation, reformulation and improved operational efficiency.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for convenient products with a long shelf-life benefits sales
INDUSTRY PERFORMANCE
  • Broader convenience trend and upgraded formulations drive category expansion
  • Shelf-stable ready meals set the pace for value growth
WHAT’S NEXT?
  • Stable expansion expected as convenience, health and tourism continue to reinforce demand
  • Health and wellness continue to shape product innovation and consumer preferences
  • Digitalisation and smart manufacturing to accelerate innovation cycles
COMPETITIVE LANDSCAPE
  • Podravka strengthens leadership through breadth, innovation and digital engagement
  • Lidl Hrvatska gains share through price leadership and tourist familiarity
CHANNELS
  • Supermarkets dominate as range depth and accessibility drive value share
  • Online retail gains momentum as pantry formats suit delivery and reordering
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN CROATIA
EXECUTIVE SUMMARY
  • Sales benefit from unit price stabilisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Trade dynamics and input volatility shape the competitive landscape
  • Tourism boosts shelf-stable meals and convenience lines
  • Quality control and provenance gain importance
WHAT’S NEXT?
  • Steady growth outlook led by sauces, meals and convenience innovation
  • Domestic production investments reinforce competitiveness
  • Modern retail and digital fulfilment drive future channel dynamics
COMPETITIVE LANDSCAPE
  • Podravka consolidates leadership through investment and innovation
  • Fortenova Grupa drives fastest growth through pricing strategy and brand agility
  • Private label performance remains mixed but strategically important
CHANNELS
  • Supermarkets consolidate leadership through range, promotions and tourist reach
  • E-commerce accelerates as digital habits deepen
  • Retail outperforms foodservice as at-home and tourist consumption dominate
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources