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Meals and Soups in Serbia

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    Report

  • 19 Pages
  • November 2025
  • Region: Serbia
  • Euromonitor International
  • ID: 5731925
The market for meals and soups in Serbia is benefiting from the growing trend towards busy, on-the-go lifestyles. Urban consumers are increasingly favouring quick, inexpensive options like dry soups, or nutritionally balanced frozen ready meals. Frozen ready meals represents the most dynamic category, supported by wide product variety, promotions, and competitively priced private label options.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Frozen ready meals benefits from strong private label presence and price promotions
INDUSTRY PERFORMANCE
  • Convenience trend boosts sales
  • Frozen ready meals leads growth
WHAT’S NEXT?
  • Growth will be supported by rising demand for convenience
  • Price will remain a key driving factor
  • Consumers will seek to make healthier choices
COMPETITIVE LANDSCAPE
  • Carnex maintains leadership
  • Swisslion Takovo doo registers dynamic performance
CHANNELS
  • Small local grocers continue to lose ground
  • E-commerce drives growth in ready meals and soups
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN SERBIA
EXECUTIVE SUMMARY
  • Busy lifestyles boosting demand for convenient options but price sensitivity remains high
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Increasingly busy lifestyles drive sales
  • Consumers remain price sensitive
  • Shift towards natural, health-focused, and plant-based products
WHAT’S NEXT?
  • Government caps likely to ease food prices
  • Price sensitivity will continue to shape consumer behaviour
  • Health and wellness trend will gain traction
COMPETITIVE LANDSCAPE
  • Polimark continues to lead sales
  • Carapelli sees strongest growth
  • Private label gains traction
CHANNELS
  • Small local grocers face pressure from modern retail
  • E-commerce emerges as fastest growing channel
  • Discounters grow through quality positioning
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources