Meals and Soups in Kenya

Inflation has made Kenyan consumers more price-sensitive in 2024, impacting their purchasing decisions in the meals and soups category. They are paying closer attention to discounts and deals, and some are even switching brands or stores in order to save money. This price sensitivity has resulted in rising demand for smaller pack sizes and more affordable product options in the year.

The Meals and Soups in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Meals and Soups market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.