Mobile Messaging: Technology Analysis, Regional Evaluation & Market Forecasts 2023-2027

The latest Mobile Messaging research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing the market and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platform providers and OTT (Over-the-Top) messaging application players. In addition, the report assesses 20 leading mobile messaging vendors in the latest iteration of the Competitor Leaderboard. The research provides critical reading for stakeholders; offering in-depth evaluation of key technologies, including:

• Chatbots
• Email
• IM (Instant Messaging)
• MMS
• Mobile Social Media Messaging
• RCS
• SMS

Key Statistics

• $1.9 trillion - Market size in 2023
• $2.8 trillion - Market size in 2027
• 45% - 2023 to 2027 growth
• 2023-2027 - Forecast period

Key Features

Future Market Outlook: An analysis of the current market situation from the perspective of stakeholders, including network operators, messaging platform providers and OTT messaging application players.

Regional Technological Impact Assessment: An impact analysis across 8 key global regions of messaging channels; using measures such as:

• Annual Handset RCS Traffic
• Annual Handset SMS Traffic
• Mobile Social Media Messaging Traffic
• Mobile Subscriber Penetration
• OTT Messaging App Usage

Competitor Leaderboard: Key player capability and capacity assessment of 20 mobile messaging platform providers, including:

• BICS
• Cisco Webex
• Clickatell
• CM.com
• Comviva
• GMS Worldwide
• Infobip
• Interop Technologies
• Kaleyra
• LINK Mobility
• Mavenir Systems
• MessageBird
• Mitto
• Monty Mobile
• Route Mobile
• Sinch
• Syniverse
• Tata Communications
• Twilio
• Vonage

Benchmark Forecasts: 5-year forecasts are provided for mobile messaging services, including chatbots, email, IM, MMS, mobile social media messaging, RCS and SMS, including adoption, traffic, and revenue.

North America:

• Canada, US

Latin America:

• Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

West Europe:

• Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & East Europe:

• Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Far East & China:

• China, Hong Kong, Japan, South Korea

Indian Subcontinent:

• Bangladesh, India, Nepal, Pakistan

Rest of Asia Pacific:

• Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Africa & Middle East:

• Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Research Deliverables

• Market Data & Forecasting Report - The numbers tell you what's happening, but our written report details why, alongside the methodologies.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
• Market Trends & Strategies Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations.
• Competitor Leaderboard Report - Provides a visual representation of the competitive positioning of the leaders within the market.