Flash Calling Authentication: Market Forecasts & Impact Analysis 2021-2026

The Flash Calling Authentication report provides a comprehensive evaluation of the market, including strategies for mitigating unmonetised traffic and the cannibalisation of A2P SMS traffic. In addition, it contains a scenario-based analysis for the adoption of voice authentication services over operator networks and OTT applications.

The three scenarios include:

• Low Adoption Scenario
• Medium Adoption Scenario
• High Adoption Scenario

Additionally, the research assesses the impact of OTT flash call services on future operator flash calling services, pricing analysis, and the role of OS vendors in the ecosystem. It also evaluates the impact of fraudulent activities and robocalling on the growth of call authentication.

This research suite includes:

• Strategy & Forecasts (PDF)
• 12 months’ access to harvest online data platform

Key Features

Key Takeaways & Strategic Recommendations: Comprehensive insight into the key trends and challenges facing the flash call market; aligned with the publisher’s strategic recommendations for market stakeholders.

• Market Outlook: Scenario-based analysis of future flash authentication services, including pricing, the extent of cannibalisation of A2P SMS, the threat of OTT flash calling services and the role of mobile OS vendors in the space.

Future Business Model Analysis: An evaluation of future business models and key services that will place market stakeholders in the best position to monetise traffic. Analysis includes:

• The Ecosystem
• Acquiring Long Numbers for Authentication
• Potential Areas of Fraud & the Impact of Robocalling
• Network Audits & Voice Firewalls
• The Opportunities for CPaaS Vendors

Market Forecasts & Key Takeaways: Scenario-based market forecasts for the adoption of services, service revenue, and the impact of OTT flash calling services. Forecasts are split by 42 countries, including:

• Argentina
• Australia
• Austria
• Belgium
• Brazil
• Canada
• China
• Colombia
• Croatia
• Czech Republic
• Denmark
• Finland
• France
• Germany
• India
• Indonesia
• Italy
• Japan
• Malaysia
• Mexico
• Netherlands
• New Zealand
• Norway
• Pakistan
• Philippines
• Poland
• Portugal
• Qatar
• Romania
• Russia
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• Thailand
• Turkey
• UK
• Ukraine
• United Arab Emirates
• US

Key Questions Answered

• What is flash calling and how will it impact operator revenue?
• To what extent will flash call authentication cannibalise A2P SMS traffic?
• What services are available to capitalise on this emerging technology?
• How will robocalling hinder the growth of flash calling traffic?
• What will the flash call verification market be worth by 2026?

The Flash Calling Authentication forecast suite includes:

Flash Calling Market, including:

• Total API Calls
• Total Service Revenue
• Total OTT-based Flash Calling API
• Total Operator Losses to OTT-based Flash Calling

Scenario-based Forecasts:

• Low Adoption
• Medium Adoption
• High Adoption

Geographical splits: 42 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.