Voice Assistants: Market Forecasts, Monetisation Strategies & Competitive Landscape 2021-2026

Now present in a wide range of devices and having become a mainstream interaction platform, understanding the voice assistant marketplace is crucial for a wide range of services.

Our cutting-edge research on Voice Assistants is a vital guide to these disruptive platforms, their use cases, market trends and business models. It provides a comprehensive analysis of this evolving market across a range of different voice assistant verticals:

• OEM mobile voice assistants
• Mobile voice assistant apps
• PC OS-based voice assistants
• Automotive voice assistants
• Smart Speaker voice assistants
• Smart TV-based voice assistants
• Wearable voice assistants

This research includes:

• Strategy & Forecasts (PDF)
• 5-Year Market Sizing & Forecast Spreadsheet (Excel)
• 12 months' access to harvest online data platform

Key Market Statistics

Market size in 2021:

• $4.6bn

Market size in 2026:

• $99.0bn

2021 to 2026 CAGR:

• 85.08%

Key Features

Market Landscape: In-depth assessment of, and insights into, the wider voice assistant market share, examining:

• Core capabilities and strategies of key voice assistant players
• Discussion of voice assistants devices as delivery channels, and what that means for their capabilities.
• Drivers and constraints affecting the whole market
• Strategic case studies
• Business Models: Discussion of the effectiveness of, and potential for, a range of business models for players in the voice assistant value chain, from hardware revenue to transactions.

Benchmark Industry Forecasts: Size, growth and revenue from the following voice assistant sectors:

• OEM mobile
• Mobile apps
• PC OS-based
• Automotive
• Smart speaker
• Smart TV-based
• Wearable

The Leaderboards: The following consumer and enterprise voice assistant players are compared on an enterprise and consumer product basis:

• Alibaba
• Amazon
• Apple
• Artificial Solutions
• Baidu
• Cerence
• Deutsche Telekom
• Google
• IBM
• IPSoft
• Microsoft
• Nuance
• RASA
• Samsung
• SAP
• SoundHound
• Xiaomi

Key Questions Answered

• Where can these technologies be monetised to ensure their longevity?
• What enterprise use cases for voice assistants will have the most success?
• What effects will the moves of the voice assistant platform providers have on the ecosystem?
• What impact does different hardware have on voice assistant deployment and use?
• How are other technologies and players interacting with the voice assistant market?

The new Voice Assistants forecast suite includes:

Voice Assistant market data splits for 7 key verticals:

• OEM mobile
• Mobile apps
• PC OS-based
• Automotive
• Smart speaker
• Smart TV-based
• Wearable

All verticals include:

• Assistant installed base

Selected verticals include:

• Devices in use
• Device shipments
• Voice assistant hardware revenue
• Voice assistant software revenue
• Voice assistant transaction value

Geographical splits: 25 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.