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Subscription Economy: Market Forecasts & Future Strategies 2022-2026

  • Report

  • January 2022
  • Region: Global
  • Juniper Research
  • ID: 5732225
The Subscription Economy research provides cutting-edge analysis into this fast‑growing market. The latest report provides a thorough assessment of the growth prospects and wider impact of this model.

The latest research examines which industries will be disrupted the most, the impacts of a wide variety of trends on the industry, including COVID-19, and an evaluation of the business models and strategies for the leading platform providers in the industry.

The research covers a wide variety of segments that offer subscriptions, including:

  • Delivery Service Subscriptions
  • Digital Fitness Service Subscriptions
  • Digital Music Subscriptions
  • Digital Spoken Word Subscriptions
  • Digital Video Subscriptions
  • Physical Goods Item Subscriptions
  • Physical Goods Box Subscriptions
  • Mobility-as-a-Service Subscription
  • Multiservice Subscriptions
  • Video Game Subscriptions

This research suite includes:

  • Strategies & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform

Key Market Statistics

Market size in 2022:

  • $275.6bn

Market size in 2026:

  • $599.1bn

2022 to 2026 CAGR:

  • 21.71%

Key Features

  • Future Market Outlook: Evaluation of which industries will see the biggest disruptive impact from subscription business models, and how quickly they will permeate any given space.
  • Consumption Device & Payment Method Analysis: Analysis of each component of the subscription economy including device availability and payment methods. The report provides strategic recommendations for market stakeholders on how to capitalise on the rising usage of subscription monetisation models.

Subscription Service Platforms Leaderboard: Analyses 15 key subscription service platform providers, including commentary on each player’s strategy. Scored vendors include:

  • Billsby
  • Chargebee
  • ChargeOver
  • Coudmore
  • FastSpring
  • Oracle
  • Ordway
  • Paddle
  • Recurly
  • Salesforce
  • SAP
  • Stripe
  • Younium
  • Zoho
  • Zuora

Benchmark Industry Forecasts: Market segment forecasts for key subscription economy sectors, including:

  • Delivery Service Subscriptions
  • Digital Fitness Service Subscriptions
  • Digital Music Subscriptions
  • Digital Spoken Word Subscriptions
  • Digital Video Subscriptions
  • Physical Goods Item Subscriptions
  • Physical Goods Box Subscriptions
  • Mobility-as-a-Service Subscriptions
  • Multiservice Subscriptions
  • Video Game Subscriptions

Key Questions Answered

  • What will the value of the subscription economy market be by 2026?
  • Who are the established leaders in the current market?
  • How will emerging payment methods both facilitate and disrupt the subscription ecosystem?
  • What segments of the subscription economy will have the largest growth between 2021 and 2026?
  • What future business models will enhance subscription management services?

The latest Subscription Economy’s forecast includes:

Forecasts for a wide variety of subscription sectors, including:

  • Delivery Service
  • Digital Fitness Service
  • Digital Music
  • Digital Spoken Word
  • Digital Video
  • Physical Goods Item
  • Physical Goods Box
  • Mobility-as-a-Service
  • Multiservice
  • Video Game

Each forecast includes:

  • Number of Subscribers
  • Average Number of Subscriptions per Subscriber
  • Total Subscriptions per annum
  • Average Annualised Subscription Revenue per Subscriber
  • Total Subscription Revenue per annum
Geographical splits: 28 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Companies Mentioned

  • Billsby
  • Chargebee
  • ChargeOver
  • Cloudmore
  • FastSpring
  • Oracle
  • Ordway
  • Paddle
  • Recurly
  • Salesforce
  • SAP
  • Stripe
  • Younium
  • Zoho
  • Zuora
  • 1-800 Accountant
  • 3M
  • A Cloud Guru
  • Adidas
  • Advanced
  • Advocately
  • Airbus
  • Alexa
  • Alipay
  • AllTrails
  • Alva
  • Amazon
  • AMC Networks
  • American Express
  • American Red Cross
  • Animalz
  • APIX
  • Aspire
  • Aton Martin
  • Audiense
  • AutoKlose
  • AX Semantics
  • Axiell
  • Aztek
  • Ballparc
  • Bam Buser
  • BAO systems
  • Barclays
  • BarkBox
  • Bentley
  • BitGym
  • BMW
  • Booking.com
  • Botkeeper
  • Brennan IT
  • Briggs & Stratton
  • Bright Kies
  • British Airways
  • Busy Seed
  • Calendly
  • Canary
  • Canon
  • Capita
  • Capture One
  • CareAcademy
  • Carlo’s Bake Shop
  • CasePoint
  • Casting Networks
  • CAT
  • CBS Interactive
  • CircleLoop
  • Citrix
  • CitySprint
  • Civil Service
  • Coca-Cola
  • Codacy
  • CodeCademy
  • Compstak
  • Convertri
  • Co-Op
  • Coorpacademy
  • Cora
  • Cordel
  • Cosmos
  • Crew
  • Crowd Twist
  • Daisy
  • DaisyDisk
  • DBS
  • Deliver
  • Deliveroo
  • Deliverr
  • Department for Work and Pensions
  • Deutsche Bank
  • DHL
  • DiDi
  • Direct Line Group
  • Discover
  • Dispatch
  • Doctify
  • Doodle
  • DPD
  • Drawboard
  • Duracell
  • DVLA
  • EA
  • eBay
  • E-Conomic
  • Electronics
  • EMyth
  • Ensyst
  • ePoise
  • Equipment Loop
  • Ernst and Young
  • Eurostar
  • Everhire
  • Everton FC
  • Exosite
  • Expedia
  • Famoc
  • FedEx
  • Fishburners
  • Formpipe
  • Fortnox
  • Framer
  • Freedom
  • Freshdesk
  • Freshworks
  • FUJIFILM
  • Fujitsu
  • Full Cube
  • GetAccept
  • Gigwell
  • GiroPay
  • Global Mentoring Solutions
  • Go Cardless
  • Google
  • Grab
  • Great Dental
  • Great Ormond Street Hospital Charity
  • Greggs
  • Gridheart
  • GuavaPass
  • Halfords
  • Happy Human Fitness
  • Harvestr
  • Hershey’s
  • Holm Security
  • Honeywell
  • HostedBizz
  • Hotel Chocolat
  • Hoxton Mix
  • HQLabs
  • Hubspot
  • iBinger
  • IBM
  • iDeal
  • Imagerelay
  • iMobile
  • iMyMac
  • Inconosquare
  • Infinity
  • inMusic
  • Inspark
  • Instaply
  • Integrity Data
  • Intrasource
  • ITS Nordic
  • JCB
  • Jettison
  • JibJab
  • Jiobit
  • Just Eat
  • Just Giving
  • Kaleido
  • Kickstarter
  • Klara
  • Kognity
  • Kundo
  • L’Oréal
  • Leadinfo
  • Linux Academy
  • Listreports
  • Litium
  • Live Chat
  • LiveSession
  • Livestorm
  • Livestream
  • Loop54
  • Loot Create
  • Lucidchart
  • Lululemon
  • Lure
  • LV=
  • Lyft
  • MacPaw
  • Macy’s
  • Mailbird
  • MakeSPace
  • Mastercard
  • Matomo
  • Meetoo
  • MindBody
  • Mitsubishi
  • MJ Flood
  • MyDigitalOffice
  • Nasdaq
  • National Geographic
  • National Grid
  • National Treasury Management Agency
  • NBCUniversal
  • Nelio
  • NetSafe
  • NetSuit
  • Nor 1
  • Note Plan
  • Nurture by Nature
  • Openfin
  • Orcolus
  • Out of the Park Developments
  • P&G
  • Panasonic
  • Pandora
  • PayPal
  • Pe Accounting
  • Pearson
  • Percona
  • Peterborough City Council
  • Philips
  • Piggy
  • Pipedrive
  • Planhat
  • Postmates
  • Power Office Go
  • ProActive
  • Proxy
  • Proxyclick
  • Qubeyond
  • Queue It
  • Quick Channel
  • Quickbooks
  • Quinyx
  • Quizlet
  • Radisson Hotels
  • Rain
  • Range.me
  • Razer
  • Razeware
  • Recko
  • Red Bull Racing
  • Renault
  • Renderforest
  • Rented
  • RevLock
  • Riddle
  • Rise Vision
  • Sage
  • Salesforce
  • SalesRight
  • Samsonite
  • Samsung
  • San Francisco State University
  • Sauce Video
  • Schneider
  • Screencastify
  • ScreenCloud
  • Semine
  • Sequoia Capital
  • Sharetribe
  • Ship Station
  • Shopify
  • Showtime
  • Siemens
  • Simplyhealth
  • Sisu
  • Skylum
  • Slack
  • Slidebean
  • Sling
  • Smart Dok
  • Social Talent
  • SocialBee
  • Sofort
  • Speedo
  • Spotify
  • SpotLuck
  • Springboard Retail
  • Start Deliver
  • StoryKit
  • Study.com
  • Superfood Company
  • Swift Uniforms
  • Swinton Group
  • Tailwind Labs
  • Talentech
  • Tax Jar
  • Technia
  • Textkernel
  • The Guardian
  • The Telegraph
  • Tidelift
  • Timsheet Mobile
  • Toms
  • Tower
  • Toyota
  • Trade Ideas
  • Trail
  • Trusted Tech Team
  • Turning Point
  • Uber
  • Unilver
  • Union Pay
  • United Utilities
  • UpCodes
  • Userlane
  • Userlike
  • Vax
  • VenueTrace
  • Veolia
  • Vestwell
  • Victor
  • Vinyl Me Please
  • Virgin
  • Virtual IT
  • Visa
  • Visiba Care
  • Vodafone Business
  • Voxloud
  • Voyado
  • Walmart
  • Web Shop
  • Whiteboard
  • Xero
  • Yousign
  • Youth Business International
  • Zapier
  • Zen Internet
  • Zenchef
  • Zillow
  • Zoom