Prepaid Cards: Trends, Strategies & Market Forecasts 2023-2028

The new Prepaid Cards Market research report provides an independent analysis of the future trajectory of this dynamic market, with digitalisation playing a significant role in how vendors approach this market and the key use cases for end users. It provides a comprehensive study of the use cases of these cards in different segments eg. gift cards, travel, payroll, government disbursements. It also examines the differences between different card types, such as closed-loop prepaid cards, open-loop prepaid cards, reloadable cards and government benefit cards. The research also presents insightful forecasts for the market, including the number of prepaid card users, the number of cards in issue (physical and digital), transactional volume and value (including a split for digital cards) and the total revenue from prepaid cards for providers. This prepaid cards report positions 21 key market players in the Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape in this highly varied and complex market.

Key Statistics

• $3.5tn - Market size in 2023
• $6.7tn - Market size in 2028
• 92% - 2023 to 2028 market growth
• 2023-2028 - Forecast period

Key Features

Market Dynamics: Provides a detailed assessment of market drivers and the key market trends within the market, as well as an in-depth evaluation of the future growth of the market and readiness for further disruption. This enables readers to understand the critical trends driving the growth of this market.

Key Takeaways & Strategic Recommendations: Featuring major opportunities and crucial factors for prepaid cards highlighted across the landscape; making for important reading for key stakeholders, including card issuers, card networks and any other corporate institutions or financial institutions.

Competitor Leaderboard: Key player capability and capacity assessment for 21 prepaid cards providers; positioning them as either established leaders, leading challengers, or disruptors and challengers. Our Competitor Leaderboard scores these companies on their size of operations in the space, their extent and breadth of market partnerships, the sophistication of their platforms and the publisher’s view on each company’s innovation and future business prospects. The company profiles included are the following:

• American Express
• BBVA
• Blackhawk Network
• CleverCards
• Discover
• Edenred
• FIS
• Fiserv
• Green Dot Corporation
• H&R Block
• InComm Payments
• JCB
• Marqeta
• Mastercard
• Mint Technology Corporation
• Netspend
• Recharge
• Soldo
• Travelex Group Limited
• UnionPay
• Visa

Benchmark Industry Forecasts: 5-year forecasts for the prepaid cards market, including the number of prepaid card users, the number of cards in issue (physical and digital), transactional volume and value (including a split for digital cards) and the total revenue from prepaid cards for providers. This data is also split by our 8 key regions and 60 countries as follows:

North America:

• Canada, US

Latin America:

• Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

West Europe:

• Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & East Europe:

• Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Far East & China:

• China, Hong Kong, Japan, South Korea

Indian Subcontinent:

• Bangladesh, India, Nepal, Pakistan

Rest of Asia Pacific:

• Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Africa & Middle East

• Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Research Deliverables

• Market Trends & Forecasts PDF Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.