Profile of retailer's shopper base, key performance indicators, sales and market shares
Renner has experienced a rapid surge in its Brazil apparel market share, rising from 4.7% in 2016 to 7.2% in 2021. This is despite it recording a decline in global sales of 22.6% to BRL8,158.3m in 2020, as the pandemic caused economic turmoil in Brazil.
Renner's multi-brand offer appeals primarily to young, female shoppers, with this gender accounting for 58.0% of its customer base.
Renner has experienced a rapid surge in its Brazil apparel market share, rising from 4.7% in 2016 to 7.2% in 2021. This is despite it recording a decline in global sales of 22.6% to BRL8,158.3m in 2020, as the pandemic caused economic turmoil in Brazil.
Renner's multi-brand offer appeals primarily to young, female shoppers, with this gender accounting for 58.0% of its customer base.
Scope
- Renner's mass market, customer-centric proposition ensures high shopper penetration
- The ability to adapt to consumers' preferences allows Renner to maintain the leading position in Brazil's apparel market
- Renner's financial support for customers will aid the retailer's future growth
Reasons to Buy
- Gain a comprehensive knowledge on Renner business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in Brazil
Table of Contents
- Executive Summary
- Renner Retail Shopper Profile
- Brazil clothing & footwear shopper profile
- Where Brazilian consumers buy clothing & footwear
- Retailers used for other categories
- Renner Overview
- Snapshot of proposition
- Key performance indicators
- Global retail sales
- Sales And Market Shares
- Apparel market
- Renner’s market share
- Top 10 retailers’ market share
- Renner’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- C&A
- Renner
- Riachuelo
- Netshoes
- Americanas
- Nike
- Dafiti
- Hering
- Pernambucanas
- Carreffour
