Dairy Packaging Opportunities - New Packaging Formats and Value-added Features

Dairy Packaging Opportunities - New Packaging Formats and Value-added Features explores new packaging formats and value-added features in the dairy category, using examples from the publisher's Pack-Track innovation tool.

With a broad and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. In addition to functionality that has always been important, ecological awareness is prompting companies to invest in less petroleum-based materials and more eco-friendly formats to follow the green agenda of consumers. By using packaging to improve convenience and functionality it is possible to adapt to the changing lifestyles of busy consumers. Packaging can also be used to give the impression of unique product and bring a satisfying feel to consumers. We have used the publisher's Pack-Track packaging innovation tool to identify new packaging developments within the category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within the publisher's TrendSights framework.

Your key questions answered:

• What drives packaging innovations in dairy?
• What notable new formats and value-added features have been introduced in this category in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can dairy producers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• Eco-consumerism is also on the rise in the dairy products sector which is reflected in plastic-free or other sustainable materials used for packaging production. Some manufacturers are introducing even small changes such as modifications to closure construction, not only to meet official regulations but also to build a better image in the eyes of eco-conscious consumers.
• Easy to use formats that facilitate smooth consumption or more hygienic dispensing are also popular. Eye-catching decorative elements or unusual pack shapes speak to those who like to indulge themselves with something extraordinary.
• There is also a group of quality-focused consumers who are ready to pay slightly more for premium products that show improved sustainability or social responsibility. Such packs, usually made of quality materials could be repurposed to deliver a touch of luxury that could be worth buying.

Reasons to Buy

• Use the publisher's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.