Rtds in Sweden

RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract consumers looking for novel flavours. Alongside the best-selling brands, Smirnoff Ice and Breezer, there are low-cost products available, as well as premium cocktail-type RTD mixes that have emerged, adding to the category’s sales.

The RTDs in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.