“Tunisia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Tunisian market.
The number of live births in Tunisia declined by 28% during 2015-21, reaching 160,268 in 2021. This resulted in a baby population of 0.5 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Tunisia grew by 3% in 2021, while consumer price inflation stood at 5.7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.0% during 2015-21. However, in volume terms, sales fell in 2021, with the sector recording a negative CAGR of 3.0%. Baby milks remained by far the largest category in value terms with over 60% of the baby food sector, followed by baby cereals & dry meals. Pharmalys, Danone Group, and Nestlé together accounted for more than 80% of value sales in 2021. Pharmalys remained the overall market leader, boasting more than 30% share of value sales. Drugstores & pharmacies is the leading distribution channel in the sector, accounting for over 80% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Tunisia. Consequently, the market for baby food in the country is expected to decline in both value and volume terms during 2021-27.
What else does this report offer?
The number of live births in Tunisia declined by 28% during 2015-21, reaching 160,268 in 2021. This resulted in a baby population of 0.5 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Tunisia grew by 3% in 2021, while consumer price inflation stood at 5.7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.0% during 2015-21. However, in volume terms, sales fell in 2021, with the sector recording a negative CAGR of 3.0%. Baby milks remained by far the largest category in value terms with over 60% of the baby food sector, followed by baby cereals & dry meals. Pharmalys, Danone Group, and Nestlé together accounted for more than 80% of value sales in 2021. Pharmalys remained the overall market leader, boasting more than 30% share of value sales. Drugstores & pharmacies is the leading distribution channel in the sector, accounting for over 80% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Tunisia. Consequently, the market for baby food in the country is expected to decline in both value and volume terms during 2021-27.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of baby food increased from TND86.6 million ($44.1 million) in 2015 to TND109.5 million ($39.2 million) in 2021, at a compound annual growth rate (CAGR) of 4%.
- In volume terms, the sector declined from 2.89 million kg in 2015 to 2.42 million kg in 2021, decreasing at a negative CAGR of 3%.
- Value sales of the baby milks category rose from TND57.5 million ($29.3 million) in 2015 to TND75.4 million ($27 million) in 2021, registering a CAGR of 4.6% during 2015-21.
- Volume sales of the baby cereals & dry meals category fell from 1.07 million kg in 2015 to 860,000kg in 2021, at a negative CAGR of 3.6%.
- Value sales of the baby wet meals & other category increased from TND5.3 million ($2.7 million) in 2015 to TND5.9 million ($2.1 million) in 2021, posting a CAGR of 1.9% during 2015-21.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Tunisia Compared with Other Leading Countries in Middle East & Africa
- PCC and PCE of Tunisia Compared with Global and Middle East & Africa Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Overview
- Tunisia Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Production and Trade
- Imports
- Exports
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Definitions
- Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2010-27
- Live births by region (’000), 2011, 2015, and 2018-21
- Trends in poverty, 2000, 2005, 2010, and 2015
- Births by age group of mothers, %, 2006, 2011, 2014, 2015, and 2018-21
- Number of women by childbearing age, by age group, 2009, 2017, and 2018
- Trends in the number of working women, 2014-20
- Summary of breastfeeding survey data, 1988, 1996, 2000, 2011 12, and 2018
- Breastfeeding by age of baby & socioeconomic factors, 2018
- Babies being bottle fed, by sociodemographic factors, 2011 12 and 2018
- Average duration of breastfeeding, 1988, 1996, 2000, 2011 12, and 2018
- Average duration of breastfeeding by socioeconomic factors, 2011 12 and 2018
- Leading categories: value and volume, 2021
- Baby food: manufacturer shares, value & volume, %, 2015-21
- Baby food: manufacturer shares by category, %, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, value & volume, %, 2015-21
- Baby milks: manufacturer & brand shares, value, %, 2015-21
- Baby milks: manufacturer & brand shares, volume, %, 2015-21
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: SKUs by pack size, 2021
- Baby cereals & dry meals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, value, %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, volume, %, 2015-21
- Baby wet meals & other: brand price positioning analysis, 2021
- Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, value, %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, volume, %, 2015-21
- Baby milks & cereals: trends in imports, 2013-19 and 2021
- Imports of baby milks & cereals by country of origin, 2018-19 and 2021
- Other baby food: trends in imports, 2013-19 and 2021
- Imports of other baby food by country of origin, 2018-19 and 2021
- Baby milks & cereals: trends in exports, 2013-19 and 2021
- Exports of baby milks & cereals by country of destination, 2018-19 and 2021
- Other baby food: trends in exports, 2013-19 and 2021
- Exports of other baby food by country of destination, 2018-19 and 2021
- Change in distribution share, 2015-21
- Baby food: sales by outlet type, % value, 2015-21
- Baby food: sales by type of food & outlet type, % value, 2021
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2011 27
- Baby food: market value, current prices ($ million), 2015-21
- Baby food: market value, constant prices, 2015-21
- Baby food: market volume, million kg, 2015-21
- Baby food: per capita expenditure, current prices ($), 2015-21
- Baby food: per capita expenditure, constant prices, 2015-21
- Baby food: per capita consumption, kg, 2015-21
- Baby milks: category segmentation, value & volume, 2015-21
- Baby food: market value, current prices ($ million), 2021-27
- Baby food: market value, constant prices, 2021-27
- Baby food: market volume forecasts, million kg, 2021-27
- Baby food: per capita expenditure, current prices ($), 2021-27
- Baby food: per capita expenditure, constant prices, 2021-27
- Baby food: per capita consumption, kg, 2021-27
- Exchange rates: LCU per $, 2015-21
- Exchange rates: LCU per $, 2022-27
- SKUs allocation by product type
- Tunisia’s value and volume shares of global and Middle East & Africa baby food sectors, 2021-26
- Tunisia compared with other top countries in terms of market share, growth, and competitive landscape
- PCC comparison Tunisia, Middle East & Africa, and global, 2016-26
- PCE comparison Tunisia, Middle East & Africa, and global, 2016-26
- Baby food: sector size: value, 2015-21
- Baby food: sector size: volume, 2015-21
- Market size and growth analysis by value and volume, baby food sector, 2015-27
- Baby food: manufacturer shares, value %, 2021
- Baby food: manufacturer shares, volume %, 2021
- Baby food: manufacturer shares by category, % value, 2021
- Market size and growth analysis by value and volume, baby milks category, 2015-27
- Baby milks: per capita expenditure & consumption, 2015-21
- Baby milks: per capita trends by age group
- Baby milks: segmentation, value and volume, 2015-21
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27
- Baby cereals & dry meals: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27
- Baby wet meals & other: per capita expenditure & consumption, 2015-21
- Share of key distribution channels (in value terms) baby food, 2021
- Key distribution channel share by category (in value terms), 2021
- GDP at current prices (TND billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Pharmalys
- Danone Group
- Nestlé
- Abbott Laboratories
