“Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Moroccan market.
The number of live births in Morocco declined by 1.6% during 2015-21, reaching 584,100 in 2021. This resulted in a baby population of 1.8 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Morocco grew by 7.4% in 2021, while consumer price inflation stood at 1.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.4% during 2015-21. Similarly, in volume terms, sales grew in 2021, with the sector recording a CAGR of 1.9%. Baby milks remained by far the largest category in value terms with over 80% of the baby food sector, followed by baby cereals & dry meals. Nestlé, Danone Group, and Agro-Foods together accounted for 88.7% of value sales in the Moroccan baby food sector in 2021. Nestlé, Danone Group, and Agro-Foods together accounted for more than 80% of value sales in 2021. Nestlé remained the overall market leader, boasting more than 40% share of value sales. Drugstores & pharmacies is the leading distribution channel in the sector, accounting for over 70% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Morocco. Consequently, the market for baby food in the country is expected to decline in volume terms during 2021-27.
What else does this report offer?
The number of live births in Morocco declined by 1.6% during 2015-21, reaching 584,100 in 2021. This resulted in a baby population of 1.8 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Morocco grew by 7.4% in 2021, while consumer price inflation stood at 1.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.4% during 2015-21. Similarly, in volume terms, sales grew in 2021, with the sector recording a CAGR of 1.9%. Baby milks remained by far the largest category in value terms with over 80% of the baby food sector, followed by baby cereals & dry meals. Nestlé, Danone Group, and Agro-Foods together accounted for 88.7% of value sales in the Moroccan baby food sector in 2021. Nestlé, Danone Group, and Agro-Foods together accounted for more than 80% of value sales in 2021. Nestlé remained the overall market leader, boasting more than 40% share of value sales. Drugstores & pharmacies is the leading distribution channel in the sector, accounting for over 70% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Morocco. Consequently, the market for baby food in the country is expected to decline in volume terms during 2021-27.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of baby food increased from MAD777.8 million ($79.7 million) in 2015 to MAD1 billion ($110.8 million) in 2021, at a compound annual growth rate (CAGR) of 4.4%.
- In volume terms, the sector increased from 5.83 million kg in 2015 to 6.54 million kg in 2021, at a CAGR of 1.9%.
- Value sales of baby milks grew from MAD622.9 million ($63.8 million) in 2015 to MAD828.6 million ($91 million) in 2021, registering a CAGR of 4.9% during this period.
- Baby cereals & dry meals volumes increased from 0.93 million kg in 2015 to 1.02 million kg in 2021, at a CAGR of 1.5%.
- Value sales of the baby wet meals & other category rose from MAD48.9 million ($5 million) in 2015 to MAD61.5 million ($6.8 million) in 2021, registering a CAGR of 3.9% during 2015-21.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Morocco Compared with Other Leading Countries in the Middle East & Africa
- PCC and PCE of Morocco Compared with Global and the Middle East & Africa Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Overview
- Morocco Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Production and Trade
- Imports
- Exports
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Definitions
- Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2010-27
- Live births by region, 2015 and 2018
- Trends in poverty, 2001, 2007, and 2014
- Births by age of mother, %, 2017-18
- Births by household income, %, 2017-18
- Number of women of childbearing age by age group, 2014, 2017, and 2020
- Trends in women in the workforce, 2014-19
- Women in employment by age group, 2017
- Breastfeeding rates & duration, 2003-04 & 2011
- Breastfeeding rates, 2003-04
- Breastfeeding prevalence & duration by region, 2011
- Type of feeding by age of baby %, 2003-04
- Breastfeeding rates by age of baby & socio economic factors, 2006-07
- Leading categories (value) and (volume), 2021
- Baby food: manufacturer shares, value & volume %, 2015-21
- Baby food: manufacturer shares by category, %, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, value & volume %, 2015-21
- Baby milks: manufacturer & brand shares, value %, 2015-21
- Baby milks: manufacturer & brand shares, volume %, 2015-21
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: SKUs by pack size, 2021
- Baby cereals & dry meals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2015-21
- Baby wet meals & other: SKUs by pack type, 2021
- Baby wet meals & other: SKUs by pack size, 2021
- Baby wet meals & other: brand price positioning analysis, 2021
- Baby wet meals & other: manufacturer shares, value & volume %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, value %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, volume %, 2015-21
- Baby milks & cereals: trends in imports, 2013-20
- Imports of baby milks & cereals by country of origin, 2018-20
- Other baby food: trends in imports, 2013-20
- Imports of other baby food by country of origin, 2018-20
- Baby milks & cereals: trends in exports, 2013-20
- Exports of baby milks & cereals by country of destination, 2018-20
- Other baby food: trends in exports, 2013-20
- Exports of other baby food by country of destination, 2018-20
- Change in distribution share, 2015-21
- Baby food: sales by outlet type, % value, 2015-21
- Baby food: sales by type of food & outlet type, % value, 2021
- Category definitions
- Terminology definitions
- Baby population, number of babies, 2010-27
- Baby food: market value, current prices, $ million, 2015-21
- Baby food: market value, constant prices, 2015-21
- Baby food: market volume, million kg, 2015-21
- Baby food: per capita expenditure, current prices ($), 2015-21
- Baby food: per capita expenditure, constant prices, 2015-21
- Baby food: per capita consumption, kg, 2015-21
- Baby milks: category segmentation, value & volume, 2015-21
- Baby food: market value forecasts, current prices ($ million), 2021-27
- Baby food: market value forecasts, constant prices, 2021-27
- Baby food: market volume forecasts, million kg, 2021-27
- Baby food: per capita expenditure, current prices ($), 2021-27
- Baby food: per capita expenditure, constant prices, 2021-27
- Baby food: per capita consumption, kg, 2021-27
- Exchange rates: LCU per $, 2015-21
- Exchange rates: LCU per $, 2022-27
- SKUs allocation by product type
- Morocco’s value and volume shares in the global and the Middle East & Africa baby food sectors, 2021-26
- Morocco compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison Morocco, the Middle East & Africa, and global, 2016-26
- PCE* comparison Morocco, the Middle East & Africa, and global, 2016-26
- Baby food: sector size (value), 2015-21
- Baby food: sector size (volume), 2015-21
- Market size and growth analysis by value and volume, baby food sector, 2015-27
- Baby food: manufacturer shares, value %, 2021
- Baby food: manufacturer shares, volume %, 2021
- Baby food: manufacturer shares by category, % value, 2021
- Market size and growth analysis by value and volume, baby milks category, 2015-27
- Baby milks: per capita expenditure & consumption, 2015-21
- Baby milks: per capita expenditure & consumption by age group, 2015-21
- Baby milks: segmentation, value and volume, 2015-21
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27
- Baby cereals & dry meals: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27
- Baby wet meals & other: per capita expenditure & consumption, 2015-21
- Share of key distribution channels (in value terms) baby food, 2021
- Key distribution channel share by category (in value terms), 2021
- GDP at current prices (MAD billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone Group
- Agro-Foods
