Tea in Sweden

In 2024, tea remained the second most popular hot drink in Sweden, although it is a distant runner-up to coffee in terms of overall sales. While coffee is the clear first choice for Swedes regarding hot beverages, tea's market share remains relatively small. In the off-trade, tea accounts for less than 10% of total volume, with its share in on-trade sales even lower - around half that of off-trade. Coffee is often described as a national drink in Sweden, a status not shared by tea.

The Tea in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.