Profile of retailer's shopper base, key performance indicators, sales and market shares
2022 has been a challenging year for the Macy's, with comparable owned sales in Q3, for the period ending October 2022, falling 4.0% on the year, after a disappointing H1 where sales dipped 2.9%. Its mass market positioning has placed it in a more vulnerable position amid rising inflation, as its consumers face significantly squeezed disposable income.
2022 has been a challenging year for the Macy's, with comparable owned sales in Q3, for the period ending October 2022, falling 4.0% on the year, after a disappointing H1 where sales dipped 2.9%. Its mass market positioning has placed it in a more vulnerable position amid rising inflation, as its consumers face significantly squeezed disposable income.
Scope
- Macy's one-stop-shop proposition has the largest appeal among Millennial and Gen X family shoppers
- A loss of 0.5ppts US market share from 2016 to 2021 highlights that Macy's needs to work hard to increase shopper appeal
- Macy's must pour investments into both stores and online to improve the shopper experience
Reasons to Buy
- Gain a comprehensive knowledge on Macy's business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in the United States
Table of Contents
- Executive Summary
- Macy’s Retail Shopper Profile
- US clothing & footwear shopper profile
- Where else US consumers purchase clothing & footwear
- Retailers used for other categories
- Macy's Overview
- Snapshot of proposition
- Key performance metrics
- Global retail sales
- Sales and Market Shares
- US apparel market
- Macy's' market share
- Top 10 retailers’ market share
- Macy's' share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Walmart
- Amazon
- Target
- Kohl's
- Macy's
- Nike
- JC Penney
- TJ Maxx
- Old Navy
- Marshalls
