Internet Search Portals Global Market Report 2024

The internet search portals market size has grown rapidly in recent years. It will grow from $258.38 billion in 2023 to $295.62 billion in 2024 at a compound annual growth rate (CAGR) of 14.4%. The growth observed during the historic period can be ascribed to several key factors, including user adoption, revenue generated from advertising, advancements in search algorithms, and the proliferation of mobile internet usage.

The internet search portals market size is expected to see rapid growth in the next few years. It will grow to $493.56 billion in 2028 at a compound annual growth rate (CAGR) of 13.7%. Anticipated growth in the forecast period can be attributed to various contributing factors, including the rise of voice search and AI assistants, the implementation of semantic search, integration with e-commerce, as well as increased focus on data privacy and regulatory compliance. Noteworthy trends expected during the forecast period encompass the prevalence of zero-click searches, the emergence of vertical search engines, the integration of video search capabilities, and the utilization of augmented reality in search applications.

The growth of the internet search portals market is expected to be driven by the increasing utilization of mobile internet during the forecast period. Mobile devices are becoming the primary means of accessing the internet, surpassing desktop computers due to their user-friendly nature and portability. The World Advertising Research Center (WARC) reports that 2 billion people currently access the internet solely through their smartphones, accounting for 51% of the global 3.9 billion mobile user base. In 2020, US adults spent an estimated 470 minutes (seven hours and 50 minutes) per day on digital media. As of August 2022, approximately 59.4% of web traffic was attributed to mobile phones, according to Oberlo. With advancing mobile technology, about 58% of individuals aged 18-29 and 47% of those aged 30-49 in the US use their smartphones to access the internet. Consequently, the increasing use of mobile internet is expected to boost online traffic and drive growth in the internet search portals market.

The primary categories of internet search portals include operational websites, internet search websites, and other variations. Internet search websites are designed for users to input search queries into a search engine, which then generates a combination of paid and organic search results. These internet search portals are disseminated through various channels, both offline and online, and find application in both personal and commercial contexts.

The internet search portals market research report is one of a series of new reports that provides internet search portals market statistics, including internet search portals industry global market size, regional shares, competitors with a internet search portals market share, detailed internet search portals market segments, market trends and opportunities, and any further data you may need to thrive in the internet search portals industry. This internet search portals market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The internet search portals market is anticipated to experience growth due to the rising prevalence of digital advertisements. Digital advertisements, also known as digital ads, are promotional messages and content delivered through digital channels and internet platforms. The expanding digital advertising landscape offers substantial opportunities for internet search portals to increase revenue and attract more advertisers. For example, a report by Aumcore, LLC, a US-based advertising company, projected that digital advertising spending in the US would reach $248.72 billion in 2023, reflecting a 12.5% increase from 2021 spending levels. Therefore, the surge in digital advertising is a driving force behind the growth of the internet search portals market.

The market growth of internet search portals is likely to be hindered by increasing antitrust and privacy concerns associated with online search. These portals collect and utilize user information, such as IP addresses and browsing history, and sell this data to advertisers for targeted advertising and other purposes. Unfair practices by internet search portals can lead to market dominance by a few major players, reducing the market share available to other competitors. According to the Cybersecurity and Infrastructure Security Agency (CISA) report from Cybersecurity Awareness Month 2021, 72% of Americans were skeptical about their online privacy in 2021, believing that their online activities were being tracked. Data breach costs also increased from USD 3.86 million to USD 4.24 million in 2021. Therefore, growing concerns regarding antitrust and privacy issues with online search portals are expected to act as a deterrent to market growth.

Prominent companies operating in the internet search portals market are focusing on innovative AI technologies, such as Search Generative Experience (SGE), to enhance the quality of search results. Search Generative Experience (SGE) is an experimental version of Google Search that integrates artificial intelligence responses directly into search results. For instance, in May 2023, Google LLC, a US-based technology company, introduced Search Generative Experience (SGE), offering AI-generated answers, summaries, and creative text formats in addition to traditional website links. This AI search engine has the potential to expedite users' access to the information they seek online.

Within the internet search portals market, a trending development is the formation of joint ventures between online portals and news publishers, as consumers increasingly favor online and mobile news over print media. News publishers are facing significant revenue declines in the era of global digitalization, and they confront challenges in remaining financially viable. Consequently, tensions between news publishers and online portals have escalated. In April 2021, Lumina Datamatics and Gutenberg Technology announced a strategic partnership to introduce a new solution for managing knowledge and content operations. Given the digital shift in news consumption, joint ventures, partnerships, and collaborations between online portals and news publishers are currently on the rise in the market.

In September 2021, Apollo Global Management, a global private equity firm based in the US, acquired Yahoo from Verizon for $5 billion. This acquisition aimed to provide a new direction for Yahoo and reclaim market share. Yahoo is an American technology company and a prominent search portal.

Major companies operating in the internet search portals market include Google, Baidu Inc., Softbank Group Corp., Naspers Limited, Naver Corporation, Yandex N.V., Sogou Inc., Mail.Ru Group., Yahoo, Coc Coc search, Yandex, Sina Corporation, Newegg Commerce Inc., Instacart, Shutterfly LLC, Sabre Corporation, Kaplan Inc., Endurance International Group, 58.com, Copart Inc., CDK Global Inc., Jacksonvill, Meta, Naver, NetEase, Netflix, Sogou, Tencent, Twitter

Asia-Pacific was the largest region in the internet search portals market in 2023. Africa is expected to be the fastest growing region in the global internet search portals market forecast period. The regions covered in the internet search portals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the internet search portals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The internet search portals market includes revenues earned by entities by operating websites that provide a search engine to generate and maintain extensive databases of internet addresses and content in an easily searchable format. This industry includes internet search websites and covers other additional Internet services internet search portals offer such as e-mail, connections to other websites, auctions, news, other limited content and serves as a home base for internet users. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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