Internet Search Portals Market Report 2026

The internet search portals market size has grown rapidly in recent years. It will grow from $253.34 billion in 2025 to $281.87 billion in 2026 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to growing internet penetration, increasing desktop search adoption, emergence of early search engines, expansion of online content, development of SEO techniques.

The internet search portals market size is expected to see rapid growth in the next few years. It will grow to $438.52 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to rise of mobile and voice search, AI-driven search algorithms, integration of AR/VR experiences, demand for hyper-personalized content, expansion of niche vertical search engines. Major trends in the forecast period include personalized search experiences, voice and visual search integration, mobile-first optimization, privacy and data protection compliance, real-time content aggregation.

Rising mobile internet usage is anticipated to drive the growth of the internet search portals market during the forecast period. Mobile devices are becoming increasingly important for accessing the internet compared to desktop computers due to the convenience and portability they provide to users. For example, in September 2023, according to Ofcom, a UK-based regulatory authority, in March 2023, 88% of lines recorded a 24-hour average download speed of at least 30 Mbit/s, up from 83% in March 2022. Therefore, the growing use of mobile internet is expected to boost online traffic, which in turn will support the expansion of internet search portals.

Major companies operating in the internet search portals market are concentrating on advanced AI technologies such as Search Generative Experience (SGE) to enhance the quality of search results. Search Generative Experience (SGE) is an experimental version of Google Search that incorporates artificial intelligence responses directly into search results. For example, in May 2023, Google LLC, a US-based technology company, introduced Search Generative Experience (SGE), an experimental iteration of Google Search that integrates AI-generated answers directly into results. This allows users, instead of merely receiving a list of website links, to access summaries of key information, receive answers to questions, and view creative text formats of content. This AI-powered search engine has the potential to simplify and accelerate the process of finding information online.

In July 2025, Previsible, a US-based digital marketing consultancy, completed the acquisition of Internet Marketing Ninjas for an undisclosed sum. Through this acquisition, Previsible seeks to combine traditional SEO expertise with AI-powered search strategies to enhance its digital marketing offerings. Internet Marketing Ninjas is a US-based digital marketing firm that provides SEO services, content marketing, link building, digital PR, and other internet marketing solutions.

Major companies operating in the internet search portals market are Google LLC, Baidu Inc., Microsoft Corporation, Yahoo Inc., Naver Corporation, Yandex N.V., Sogou Inc., Sina Corporation, Coc Coc Company Limited, DuckDuckGo Inc., Ecosia GmbH, Qwant SAS, Seznam.cz a.s., Daum Kakao Corporation, Ask.com Inc., AOL Inc., 58.com Inc., Rambler Group, Goo Corporation, So.com.

Asia-Pacific was the largest region in the internet search portals market in 2025. Africa is expected to be the fastest growing region in the global internet search portals market forecast period. The regions covered in the internet search portals market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the internet search portals market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The internet search portals market includes revenues earned by entities by operating websites that provide a search engine to generate and maintain extensive databases of internet addresses and content in an easily searchable format. This industry includes internet search websites and covers other additional Internet services internet search portals offer such as e-mail, connections to other websites, auctions, news, other limited content and serves as a home base for internet users. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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