Internet Search Portals Market Report 2025

This Internet Search Portals market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The internet search portals market size has grown rapidly in recent years. It will grow from $298.29 billion in 2024 to $341.73 billion in 2025 at a compound annual growth rate (CAGR) of 14.6%. The growth in the historic period can be attributed to resource exploration needs, energy sector requirements, infrastructure development, government investments, risk mitigation & disaster planning.

The internet search portals market size is expected to see rapid growth in the next few years. It will grow to $552.3 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to data analytics advancements, renewable energy expansion, remote sensing technologies, resilience planning & disaster management, space exploration & planetary geophysics. Major trends in the forecast period include advanced sensor integration, increased use of unmanned aerial vehicles, climate-resilient infrastructure studies, data visualization technology advancements, adoption of big data and cloud computing.

The growth of the internet search portals market is expected to be driven by the increasing utilization of mobile internet during the forecast period. Mobile devices are becoming the primary means of accessing the internet, surpassing desktop computers due to their user-friendly nature and portability. The World Advertising Research Center (WARC) reports that 2 billion people currently access the internet solely through their smartphones, accounting for 51% of the global 3.9 billion mobile user base. In 2020, US adults spent an estimated 470 minutes (seven hours and 50 minutes) per day on digital media. According to the India Mobile Broadband Index 2024, released by Nokia, a Finland-based telecommunications company, average mobile data consumption per user in 2023 reached 24.1 GB per month. This growth represents a compound annual growth rate (CAGR) of 21.1% over the past five years. As a result, the increasing utilization of mobile internet is expected to drive the growth of the internet search portals market.

The internet search portals market is anticipated to experience growth due to the rising prevalence of digital advertisements. Digital advertisements, also known as digital ads, are promotional messages and content delivered through digital channels and internet platforms. The expanding digital advertising landscape offers substantial opportunities for internet search portals to increase revenue and attract more advertisers. For example, a report by Aumcore, LLC, a US-based advertising company, projected that digital advertising spending in the US would reach $248.72 billion in 2023, reflecting a 12.5% increase from 2021 spending levels. Therefore, the surge in digital advertising is a driving force behind the growth of the internet search portals market.

Prominent companies operating in the internet search portals market are focusing on innovative AI technologies, such as Search Generative Experience (SGE), to enhance the quality of search results. Search Generative Experience (SGE) is an experimental version of Google Search that integrates artificial intelligence responses directly into search results. For instance, in May 2023, Google LLC, a US-based technology company, introduced Search Generative Experience (SGE), offering AI-generated answers, summaries, and creative text formats in addition to traditional website links. This AI search engine has the potential to expedite users' access to the information they seek online.

Major companies in the internet search portals market are focusing on developing centralized web portals to improve the user experience by offering seamless access to multiple services in one place. Centralized web portals are online platforms that aggregate various services and resources into a single interface, enabling users to access a wide range of tools, applications, and information from one location. For example, in August 2023, the Reserve Bank of India, the country’s central bank, launched UDGAM (Unclaimed Deposits - Gateway to Access Information), a centralized web portal designed to help individuals and institutions search for unclaimed deposits across multiple banks. The UDGAM portal simplifies the process by allowing users to search for unclaimed deposits from various banks in one place, making it easier for consumers who may have lost track of their accounts or funds.

In May 2023, Snowflake Inc., a U.S.-based cloud data management company, acquired Neeva for an undisclosed amount. This strategic acquisition is aimed at enhancing Snowflake's capabilities in intelligent search and generative AI, ultimately improving the user experience within its data cloud platform. Neeva is a U.S.-based search startup founded by former Google executives.

An internet search portal is a web-based platform or service that enables users to search for and access information across the internet via a single interface. These portals typically include a search engine that indexes a wide range of web content, allowing users to find relevant websites, documents, images, and other digital resources by entering keywords or phrases. In addition to search functionality, internet search portals often offer various services designed to enhance the user experience.

The primary categories of internet search portals include operational websites, internet search websites, and other variations. Internet search websites are designed for users to input search queries into a search engine, which then generates a combination of paid and organic search results. These internet search portals are disseminated through various channels, both offline and online, and find application in both personal and commercial contexts.

The internet search portals market research report is one of a series of new reports that provides internet search portals market statistics, including internet search portals industry global market size, regional shares, competitors with a internet search portals market share, detailed internet search portals market segments, market trends and opportunities, and any further data you may need to thrive in the internet search portals industry. This internet search portals market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Major companies operating in the internet search portals market include Google, Baidu Inc., Softbank Group Corp., Naspers Limited, Naver Corporation, Yandex N.V., Sogou Inc., Mail.Ru Group., Yahoo, Coc Coc search, Yandex, Sina Corporation, Newegg Commerce Inc., Instacart, Shutterfly LLC, Sabre Corporation, Kaplan Inc., Endurance International Group, 58.com, Copart Inc., CDK Global Inc., Jacksonvill, Meta, Naver, NetEase, Netflix, Sogou, Tencent, Twitter.

Asia-Pacific was the largest region in the internet search portals market in 2024. Africa is expected to be the fastest growing region in the global internet search portals market forecast period. The regions covered in the internet search portals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the internet search portals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The internet search portals market includes revenues earned by entities by operating websites that provide a search engine to generate and maintain extensive databases of internet addresses and content in an easily searchable format. This industry includes internet search websites and covers other additional Internet services internet search portals offer such as e-mail, connections to other websites, auctions, news, other limited content and serves as a home base for internet users. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.