Vegan Food Market Report 2025

The vegan food market size has grown rapidly in recent years. It will grow from $27.71 billion in 2024 to $31.32 billion in 2025 at a compound annual growth rate (CAGR) of 13%. The growth in the historic period can be attributed to growing awareness of health and wellness, increasing concerns about the environmental impact of animal agriculture, ethical and animal welfare consideration, rising disposable incomes, globalization of veganism, government support.

The vegan food market size is expected to see rapid growth in the next few years. It will grow to $47.82 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to growing influence of social media, prevalence of food allergies, vegan activism and movements, retail expansion. Major trends in the forecast period include innovative product development, plant-based protein boom, vegan convenience foods, vegan seafood, vegan fast food, personalized nutrition.

The anticipated growth of the vegan food market in the coming years is set to be driven by the increasing number of vegans and vegetarians. Vegans are individuals who adopt a lifestyle aimed at minimizing animal exploitation and cruelty in all aspects of their lives, including clothing, food, and other practices. Vegetarians, on the other hand, follow a diet that excludes meat, fish, and poultry, focusing on a plant-based diet rich in fruits, vegetables, grains, nuts, and seeds. Vegan cuisine not only provides essential nutrients but also aligns with humanitarian and ecological concerns, making it an attractive choice for both vegetarians and vegans. These dietary groups need to ensure that their nutritional requirements are adequately met. For example, as of July 2023, the World Animal Foundation, a US-based digital platform advocating for animal rights, ethical pet ownership, and raising awareness of humane practices, reported that 6 percent of the US population practiced veganism. Furthermore, nearly one-third of Americans expressed an inclination to consume more vegan food. Hence, the growing number of vegans and vegetarians is a significant driving force behind the expansion of the vegan food market.

The growing environmental concerns among the population are driving the expansion of the vegan food market. The farming and breeding of livestock such as pigs, chickens, cows, and goats contribute to the greenhouse effect. Livestock agriculture, especially that of cows, releases greenhouse gases that trap atmospheric heat, raising overall temperatures. The demand for animal meat leads to the intensification of animal farming. Therefore, an increase in the number of consumers choosing vegan foods reduces the demand for excessive animal farming, helping to decrease greenhouse gas emissions. For example, in August 2023, the United States Environmental Protection Agency, a U.S.-based agency responsible for environmental protection, highlighted this issue. Additionally, in July 2023, the Office for National Statistics, a UK-based government department, reported that 86.5% of adults in Great Britain have made lifestyle changes to address environmental concerns, with 73.6% making some changes and 12.8% making significant adjustments. As a result, growing environmental awareness continues to drive the growth of the vegan food market.

One notable trend in the vegan food industry is the development of meat using cell-based technology. This approach allows for the creation of meat that is identical to traditional meat, without the need to raise and slaughter animals. Cell-based meat production occurs in specialized facilities, where animal cells are nourished with essential nutrients and proteins, eliminating the necessity for traditional animal farming. For example, in October 2022, a US-based pet food manufacturer introduced a cellular-based meat broth topper for dogs, known as the chicken broth topper. This innovation aims to replace conventionally farmed animal products with cruelty-free, cell-based meat, addressing concerns related to the quality and contamination of pet food. Other major players in the food industry, like Tyson Foods, a US-based processor and marketer of chicken, beef, and pork, are also making investments in companies like Memphis Meats to support the production of cell-based meat.

Prominent companies in the vegan food market are placing a strong emphasis on innovation by introducing products like plant-based chicken-style alternatives to better cater to the preferences of their existing customers. These plant-based chicken-style products are crafted from an assortment of plant-derived ingredients, such as soy, pea protein, jackfruit, and wheat protein, with the intention of mimicking the taste and texture of real chicken. For instance, in April 2023, Beyond Meat, Inc., a US-based producer of plant-based meat substitutes, expanded its product range in the UK with a diverse selection of enticing plant-based options that closely resemble chicken. This expansion includes recently launched items like the Beyond Burger Chicken-Style, Beyond Fillet, and Beyond Nuggets. These new Beyond Chicken-Style products, like the rest of Beyond Meat's offerings, are crafted from plant-based ingredients and are designed to replicate the appearance, cooking process, and taste of their animal-based counterparts. These delectable additions cater to a wide range of consumers, including carnivores, flexitarians, vegetarians, and vegans, as they feature a crispy exterior and a tender, juicy interior, thanks to the golden breading.

Major companies operating in the vegan food market include Amy's Kitchen, VITASOY International Holdings Ltd., Beyond Meat, Tofutti Brands Inc., Plamil Foods Ltd., Danone S.A., Eden Foods Inc., Whitewave Foods Company Inc., Sun Opta Inc., Pascual Group, Bhlue Diamond Growers, Archer Daniel Midland Company, Earth's Own Food Company Inc., Panos Brand LLC., Hain Celestial Group Inc., Organic Vallet Corporative, Living Harvest Food Inc., Morningstar Farms, MGP Ingridents Inc., Sonic Biochem Extractions Limited, ADM, DuPont de Nemours Inc., The Nisshin Oillio Group, Schouten Europe, Upside Foods, Alpha Foods, Corbion Biotech Inc., Famleigh Inc., 22 Days Nutrition, Annie's Homegrown, Earth Balance, Field Roast.

Vegan foods are those made without any animal ingredients or ingredients derived from animals. The main emphasis of vegan foods is on ethical, environmental, and health-conscious eating, with the aim of avoiding the exploitation of animals.

The primary substitutes for vegan food include dairy alternatives, meat replacements, and other product alternatives. Dairy alternatives are products designed to replace traditional dairy items like milk, cheese, and butter. These alternatives are sourced from materials such as wheat, soy, oats, almonds, and other plant-based sources, and they are available for purchase through both online and offline channels.

The vegan food market research report is one of a series of new reports that provides vegan food market statistics, including global market size, regional shares, competitors with vegan food market share, detailed vegan food market segments, market trends and opportunities, and any further data you may need to thrive in the vegan food market industry. This vegan food market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Asia-Pacific was the largest region in the vegan food market in 2024. Western Europe was the second-largest region in the vegan food market report. The regions covered in the vegan food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the vegan food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vegan food market consists of sales of vegan fruits and vegetables, legumes such as vegan peas, vegan beans, plant protein-based tofu, and plant protein-based meat. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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