Hand Sanitizers Global Market Report 2024

The hand sanitizers market size has grown rapidly in recent years. It will grow from $4.04 billion in 2023 to $4.45 billion in 2024 at a compound annual growth rate (CAGR) of 10.2%. The growth observed in the historical period can be attributed to several factors, including infectious disease outbreaks, the use of hand sanitizers in healthcare settings to prevent infection spread, their application in the food industry for hygiene, and increased public awareness of the importance of hand hygiene in reducing the transmission of illnesses. These factors have contributed to the demand for hand sanitizers in the past.

The hand sanitizers market size is expected to see rapid growth in the next few years. It will grow to $7.11 billion in 2028 at a compound annual growth rate (CAGR) of 12.4%.

The anticipated growth in the forecast period can be attributed to a variety of factors, including ongoing health concerns and the continued emphasis on hygiene practices by consumers. Additionally, the use of hand sanitizers in the travel and hospitality industries is expected to contribute to growth, along with the increasing demand for green and sustainable products. Notable trends expected during this period include addressing concerns related to antimicrobial resistance (AMR), the customization of hand sanitizers to meet specific needs, the adoption of touchless dispensing systems for enhanced hygiene, and the growing interest in natural and organic hand sanitizers as part of the evolving landscape in hand hygiene products.

The primary types of hand sanitizers include quaternary ammonium compounds (QACs)-based sanitizers, alcohol-based sanitizers, triclosan-based sanitizers, and other variations. Alcohol-based sanitizers, for instance, are liquid formulations containing alcohol at specific concentrations, designed for hand application to inactivate microorganisms and inhibit their growth. These sanitizers often contain ethanol, n-propanol, isopropanol, or a mixture of these alcohol compounds. Hand sanitizer products are available in various formats, including gel, foam, liquid, and other product types. Hand sanitizers are distributed through various channels, including online stores, pharmacy stores, departmental stores, and other retail outlets. They serve a wide range of end-use industries, including hospitals, restaurants, schools, household use, and many other settings where maintaining hand hygiene and infection control is essential.

The hand sanitizer market research report is one of a series of new reports that provides hand sanitizer market statistics, including hand sanitizer industry global market size, regional shares, competitors with a hand sanitizer market share, detailed hand sanitizer market segments, market trends and opportunities, and any further data you may need to thrive in the hand sanitizer industry. This hand sanitizer market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The sanitizer market experienced significant growth driven by the coronavirus outbreak. Maintaining hygiene became a crucial aspect of protection from COVID-19 and overall health. Consequently, there was a substantial surge in sanitizer demand globally following the outbreak in China, given the effectiveness of sanitizers against the virus. The Centers for Disease Control (CDC) recommended alcohol-based hand sanitizers containing over 60% ethanol or 70% isopropanol as the preferred method of hand hygiene in healthcare settings. The U.S. Food and Drug Administration reported an increase in registrations from over 1,500 additional manufacturers aiming to meet the heightened demand for hand sanitizers. Hence, the COVID-19 pandemic, coupled with increased hygiene awareness, is expected to drive sanitizer demand in 2020 and beyond.

The growth of the hand sanitizer market is also bolstered by an increasing number of government programs and initiatives focused on personal hygiene. Government initiatives encompass specific actions, programs, or projects undertaken by governments or their agencies to address particular issues, achieve specific goals, or promote specific policies or agendas. These initiatives enhance public awareness, introduce regulations, provide support through subsidies, and facilitate widespread distribution during health crises. For instance, in May 2021, the World Health Organization launched a campaign on World Hand Hygiene Day 2021, led by WHO, emphasizing effective hand hygiene at the point of care. The campaign urged healthcare workers to prevent infectious transmission with the slogan 'Seconds saves lives - clean your hands.’ Consequently, the increasing number of government initiatives contributes to the growth of the hand sanitizer market.

The sanitizer market's growth is hindered by health hazards associated with occupational exposure to chemicals used in sanitizer manufacturing. Research has linked workers exposed to the chemicals or biocides used in sanitizer, disinfectant, and deodorizer production to a 65% higher risk of thyroid cancer. Consequently, the occupational health risks related to chemical exposure during the manufacturing of chemical-based sanitizers are expected to limit market expansion.

A prominent trend in the sanitizer industry is the expansion of production capacities and the diversification of companies to meet the surging demand for hand sanitizers. For instance, Bell International Laboratories, a vertically integrated cosmetics manufacturer, announced an expansion of alcohol-based hand sanitizer production, targeting 22 million units in April. Notably, companies such as Radio Khaitan and Bacardi, traditionally alcoholic drink manufacturers, pivoted to sanitizer production during the COVID-19 outbreak to contribute to the heightened demand for sanitizers for health and hygiene. Consequently, the increase in production capacities and companies entering the hand sanitizer production sector are key trends driving market growth.

Major companies involved in hand sanitizers are focusing on developing eco-friendly sanitizers to gain a competitive advantage. These sanitizers are formulated with sustainable and non-toxic ingredients. For instance, in March 2021, Cleancult, a U.S.-based sustainable cleaning products company, introduced Foaming Hand Sanitizer. This non-toxic, FDA-approved sanitizer effectively eliminates 99.9% of germs with a gentle, fragrance-free formula that is skin-friendly and does not lead to dryness or sores. Unlike alcohol-based sanitizers, it employs Benzalkonium Chloride (BKC) for germ protection and is suitable for both adults and children, ensuring quick drying without leaving stains on clothing.

In August 2021, Amyris, Inc., a U.S.-based biotechnology company, acquired OLIKA Inc. for an undisclosed sum. This acquisition allowed Amyris to expand its consumer brand portfolio, leverage influencer marketing expertise, diversify its retail presence, and drive revenue growth. OLIKA Inc., a U.S.-based personal care products company, specializes in crafting sustainable hand sanitizers in spray, clip-on, and refill pouch formats. These products combine ethyl alcohol, essential oils, and skin-friendly ingredients to deliver effective germ protection.

Major companies operating in the hand sanitizers market include Reckitt Benckiser Group, The Himalaya Drug Company, Procter and Gamble, Gojo Industry Inc., Henkel Corporation, Unilever, Vi-Jon Laboratories Inc., Chattem Inc., Best Sanitizers Inc., Kutol Products Company, Skinvisible Inc., Nice-Pak Products Inc., Lion Corporation, Medline Industries Inc., Magica, Inc., Clear-San Pro, Dana Medco, The Betty Mills Company (BettyMills.com), NBGS USA, C&L Supply Company, Inc., Lancaster Packaging, Ryan Herco Flow Solutions, Himalaya Wellness Company, Environmental Science Hygiene Ltd, Best Sanitizers, Saraya Co., Clorox Company, Ecolab Inc., SC Johnson & Son, Inc., Best hand sanitizers, Inc., 3M Company, Vi-Jon Inc., Deb Group Ltd., Zoono Group Limited, 4E Brands North America LLC, The Clorox Company, The Procter & Gamble Company

Asia-Pacific was the largest region in the hand sanitizers market in 2023. North America was the second-largest region in the global hand sanitizers market. The regions covered in the hand sanitizers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the hand sanitizers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The hand sanitizers market consists of the sales of alcohol-based and alcohol-free hand sanitizers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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