Hand Sanitizers Market Report 2026

The hand sanitizers market size has grown rapidly in recent years. It will grow from $5.67 billion in 2025 to $6.3 billion in 2026 at a compound annual growth rate (CAGR) of 11%. The growth in the historic period can be attributed to infectious disease outbreaks, increased hygiene awareness, hospital sanitation protocols, retail availability expansion, government hygiene campaigns.

The hand sanitizers market size is expected to see rapid growth in the next few years. It will grow to $9.63 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to continued public health awareness, growth of travel and hospitality sector, demand for premium sanitizers, innovation in non drying formulas, expansion of online retail channels. Major trends in the forecast period include rising demand for personal hygiene products, growing preference for alcohol based sanitizers, expansion of herbal and natural formulations, increased use in public and commercial spaces, focus on skin friendly ingredients.

The increasing incidence of infectious diseases is expected to drive the growth of the hand sanitizers market going forward. Infectious diseases are illnesses caused by harmful microorganisms that can spread between individuals or through environmental exposure. The rising prevalence of infectious diseases is primarily influenced by the resumption of social interactions and international travel following the relaxation of pandemic-related restrictions, as greater human mobility and contact increase the rate of disease transmission. The growing incidence of infectious diseases boosts demand for products that support effective hand hygiene and pathogen removal in everyday activities. For example, in March 2025, according to the UK Health Security Agency, a UK-based government agency responsible for safeguarding public health, TB cases in England increased by 11% in 2023, with 4,855 notifications reported compared to 4,380 in 2022, representing nearly 500 additional cases. Therefore, the rising incidence of infectious diseases is fueling the expansion of the hand sanitizers market.

Major companies operating in the hand sanitizer market are prioritizing the development of natural, alcohol-free formulations to ensure hygiene while minimizing the skin irritation often associated with traditional alcohol-based sanitizers. Herbal organic hand sanitizers use plant-based ingredients, such as cinchona and aloe vera, to deliver antibacterial efficacy and skin-soothing properties. For instance, in June 2025, researchers at Parul University, an India-based academic institution, received an Indian patent for an herbal organic hand sanitizer made with cinchona and aloe vera extracts. Engineered for frequent use and suitable for sensitive skin, the sanitizer effectively eliminates harmful bacteria, including E. coli, Staphylococcus aureus, and Bacillus species, and features four natural fragrances to enhance the user experience, combining hygiene, comfort, and sustainability.

In May 2025, Church & Dwight Co., Inc., a US-based consumer goods company, acquired Touchland for US$880 million. Through this acquisition, Church & Dwight seeks to broaden and diversify its hygiene and sanitization portfolio, capitalize on Touchland’s brand strength and distribution network, and accelerate global growth in the hand sanitizer market. Touchland is a US-based brand known for its hand sanitizers and other hygiene-related products.

Major companies operating in the hand sanitizers market are Reckitt Benckiser Group plc, The Himalaya Drug Company, Procter & Gamble Company, GOJO Industries, Inc., Henkel AG & Co. KGaA, Unilever PLC, Vi-Jon Laboratories, Inc., Chattem, Inc., Best Sanitizers, Inc., Kutol Products Company, Inc., Nice-Pak Products, Inc., Lion Corporation, Medline Industries, Inc., Magica, Inc., Saraya Co., Ltd., The Clorox Company, Ecolab Inc., SC Johnson & Son, Inc., 3M Company, Deb Group Ltd., Zoono Group Limited, 4E Brands North America LLC, Himalaya Wellness Company.

Asia-Pacific was the largest region in the hand sanitizers market in 2025. North America was the second-largest region in the global hand sanitizers market. The regions covered in the hand sanitizers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hand sanitizers market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The hand sanitizers market consists of the sales of alcohol-based and alcohol-free hand sanitizers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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