Hand Sanitizers Market Report 2025

This Hand Sanitizers market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The hand sanitizers market size has grown rapidly in recent years. It will grow from $4.45 billion in 2024 to $4.9 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to infectious disease outbreaks, healthcare settings, food industry, public awareness.

The hand sanitizers market size is expected to see rapid growth in the next few years. It will grow to $8.25 billion in 2029 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be attributed to ongoing health concerns, consumer hygiene practices, travel and hospitality, green and sustainable products. Major trends in the forecast period include antimicrobial resistance (amr), customized hand sanitizers, touchless dispensing, natural and organic hand sanitizers.

The sanitizer market experienced significant growth driven by the coronavirus outbreak. Maintaining hygiene became a crucial aspect of protection from COVID-19 and overall health. Consequently, there was a substantial surge in sanitizer demand globally following the outbreak in China, given the effectiveness of sanitizers against the virus. The Centers for Disease Control (CDC) recommended alcohol-based hand sanitizers containing over 60% ethanol or 70% isopropanol as the preferred method of hand hygiene in healthcare settings. The U.S. Food and Drug Administration reported an increase in registrations from over 1,500 additional manufacturers aiming to meet the heightened demand for hand sanitizers. Hence, the COVID-19 pandemic, coupled with increased hygiene awareness, is expected to drive sanitizer demand in 2020 and beyond.

The growth of the hand sanitizer market is also bolstered by an increasing number of government programs and initiatives focused on personal hygiene. Government initiatives encompass specific actions, programs, or projects undertaken by governments or their agencies to address particular issues, achieve specific goals, or promote specific policies or agendas. These initiatives enhance public awareness, introduce regulations, provide support through subsidies, and facilitate widespread distribution during health crises. For example, in 2022, the Centers for Disease Control and Prevention (CDC), a US-based government agency, continued its public health campaigns highlighting the importance of hand hygiene to prevent the spread of infectious diseases, including COVID-19 and influenza. As a result, the increasing number of government programs and initiatives is expected to drive the growth of the hand sanitizer market in the future.

A prominent trend in the sanitizer industry is the expansion of production capacities and the diversification of companies to meet the surging demand for hand sanitizers. For instance, Bell International Laboratories, a vertically integrated cosmetics manufacturer, announced an expansion of alcohol-based hand sanitizer production, targeting 22 million units in April. Notably, companies such as Radio Khaitan and Bacardi, traditionally alcoholic drink manufacturers, pivoted to sanitizer production during the COVID-19 outbreak to contribute to the heightened demand for sanitizers for health and hygiene. Consequently, the increase in production capacities and companies entering the hand sanitizer production sector are key trends driving market growth.

Major companies in the hand sanitizer market are increasingly focusing on developing eco-friendly sanitizers to gain a competitive edge. Eco-friendly sanitizers are formulated with environmentally sustainable and non-toxic ingredients. For instance, in March 2022, Gojo Industries, a US-based manufacturer of hand hygiene and skin care products, launched PURELL Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam. PURELL Advanced Hand Sanitizer Naturals Foam is made with 70% ethyl alcohol derived from plant-based sources and is designed to kill 99.99% of most common germs that may cause illness. PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam also features a foam formulation but includes additional moisturizing properties to support skin health.

In February 2022, Essity AB, a Sweden-based hygiene and health company, acquired Cleaning & Wiping Supplies Ltd. for an undisclosed amount. Essity AB aims to enhance well-being through sustainable hygiene and health solutions. Cleaning & Wiping Supplies Ltd., a UK-based company, manufactures wipes, cleaning cloths, mops, floor cleaning products, and paper products.

Hand sanitizers are substances or liquids used for cleaning and disinfecting objects to eliminate harmful microorganisms, including bacteria. These products typically combine disinfectant and detergent properties to remove dirt, reduce, or kill bacteria, and dissolve grease, achieving a germ reduction of at least 99.9%.

The primary types of hand sanitizers include quaternary ammonium compounds (QACs)-based sanitizers, alcohol-based sanitizers, triclosan-based sanitizers, and other variations. Alcohol-based sanitizers, for instance, are liquid formulations containing alcohol at specific concentrations, designed for hand application to inactivate microorganisms and inhibit their growth. These sanitizers often contain ethanol, n-propanol, isopropanol, or a mixture of these alcohol compounds. Hand sanitizer products are available in various formats, including gel, foam, liquid, and other product types. Hand sanitizers are distributed through various channels, including online stores, pharmacy stores, departmental stores, and other retail outlets. They serve a wide range of end-use industries, including hospitals, restaurants, schools, household use, and many other settings where maintaining hand hygiene and infection control is essential.

The hand sanitizer market research report is one of a series of new reports that provides hand sanitizer market statistics, including hand sanitizer industry global market size, regional shares, competitors with a hand sanitizer market share, detailed hand sanitizer market segments, market trends and opportunities, and any further data you may need to thrive in the hand sanitizer industry. This hand sanitizer market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Major companies operating in the hand sanitizers market include Reckitt Benckiser Group, The Himalaya Drug Company, Procter and Gamble, Gojo Industry Inc., Henkel Corporation, Unilever, Vi-Jon Laboratories Inc., Chattem Inc., Best Sanitizers Inc., Kutol Products Company, Skinvisible Inc., Nice-Pak Products Inc., Lion Corporation, Medline Industries Inc., Magica, Inc., Clear-San Pro, Dana Medco, The Betty Mills Company (BettyMills.com), NBGS USA, C&L Supply Company, Inc., Lancaster Packaging, Ryan Herco Flow Solutions, Himalaya Wellness Company, Environmental Science Hygiene Ltd, Best Sanitizers, Saraya Co., Clorox Company, Ecolab Inc., SC Johnson & Son, Inc., Best hand sanitizers, Inc., 3M Company, Vi-Jon Inc., Deb Group Ltd., Zoono Group Limited, 4E Brands North America LLC, The Clorox Company, The Procter & Gamble Company.

Asia-Pacific was the largest region in the hand sanitizers market in 2024. North America was the second-largest region in the global hand sanitizers market. The regions covered in the hand sanitizers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the hand sanitizers market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The hand sanitizers market consists of the sales of alcohol-based and alcohol-free hand sanitizers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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